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Local commercials broadcast in Hokkaido

In each region, there are local commercials that are only broadcast there.

In particular, the local commercials from your own hometown are likely familiar from childhood, and many of them probably stick vividly in your memory.

In this article, we’ll showcase a wide selection of local commercials that have aired in Hokkaido.

Given Hokkaido’s unique regional landscape, there are many companies and products not found on Honshu, which means there are lots of local commercials.

We’ve picked out mainly nostalgic local commercials, so please take this opportunity to check them out.

Local commercials broadcast in Hokkaido (31–40)

Suntory Draft Beer “Hokkaido Area TV Commercial” VersionMimu Takiya, Masaki Sasaki, Haruhiro Katsuuchi

Suntory Draft Beer 'Hokkaido Area TV Commercial' Version 15 Seconds Mimu Takiya, Masaki Sasaki, Haruhiro Katsunai Suntory CM

This commercial introduces delicious cuisine from the Hokkaido area that pairs perfectly with Suntory Draft Beer.

It highlights Hokkaido’s autumn foods—like fish and vegetables—while Mimyu Takiya expresses her desire to enjoy them with Suntory Draft Beer.

The structure, which shows her smiling brightly, clearly conveys both the tastiness of the food and the appeal of Suntory Draft Beer that enhances it.

At the end, it also makes sure to promote the MY Sun-Nama Jug campaign, where you can have your name put on a mug.

Overall, it’s a commercial that feels fun from start to finish.

Matsuo Genghis Khan “Shiritori” Edition

2020 Matsuo Genghis Khan TV Commercial – Shiritori Version – 15 seconds [Official CM]

When it comes to Hokkaido’s most popular gourmet foods, you can’t leave out jingisukan (grilled mutton).

Among them, Matsuo Jingisukan is a long-established restaurant founded in 1956, so popular that it has locations not only in Hokkaido but also in Tokyo.

Their heartwarming commercial features grilling lamb playing shiritori with words related to jingisukan.

The sizzling shots of lamb on the grill are sure to whet your appetite!

Noboribetsu Onsen Mahoroba

Hotel Mahoroba: “After all, it’s Mahoroba” Edition

Noboribetsu Onsen Hotel Mahoroba is a ryokan operated by Toho Resort that opened in 1994.

It is a facility that prominently features Noboribetsu Onsen, a specialty of Noboribetsu City in Hokkaido, and its major appeal lies in offering one of the largest numbers of baths in Noboribetsu along with several types of spring qualities to enjoy.

The TV commercial also focuses on the grand public baths; set to majestic music, it conveys just how large and magnificent Mahoroba’s hot springs are.

The hot springs have been selected for lists such as the “Top 250 Popular Onsen Ryokan” and the “Everyone’s Choice Onsen Awards,” and you can sense strong confidence in the hot springs from the commercial.

Fujino Seizan Garden

Fujino Seizan-en Commercial

Fujino Seizanen is a cemetery in Sapporo, Hokkaido, with the appealing atmosphere of a park surrounded by abundant nature.

It’s said to be featured in a commercial that every Hokkaido resident knows, with the phrase “We won the soccer championship!” being especially famous.

The commercial was renewed once: it kept the same phrase but changed to a clearer pronunciation, and people say you can guess someone’s generation by how they pronounce it when they mimic the ad.

The commercial has a warm tone that encourages people to visit their family graves without forgetting gratitude and to share their recent news with their ancestors.

Doshin Sports

[Local Commercial] Hokkaido / 1991

This is a commercial for Doshin Sports, a Hokkaido sports newspaper launched in 1982.

Many people will recognize the ad featuring puppets made from newspaper moving around.

The song used in the commercial is also memorable, isn’t it? With upbeat lyrics, a refreshing vibe, and a catchy melody line, it’s the kind of tune many who heard it back in the day can still hum today.

In 2015, a second version of the song was produced, which also drew attention for featuring Hatsune Miku on vocals.

In conclusion

We’ve introduced a whole lineup of local commercials that have aired in Hokkaido. From commercials broadcast around the 1990s to the latest ones, many of them are probably familiar to people from Hokkaido. We hope you were able to reconnect with nostalgic local ads—complete with those catchy jingles and sound logos you can’t help but hum along to.