Local commercials broadcast in Hokkaido
In each region, there are local commercials that are only broadcast there.
In particular, the local commercials from your own hometown are likely familiar from childhood, and many of them probably stick vividly in your memory.
In this article, we’ll showcase a wide selection of local commercials that have aired in Hokkaido.
Given Hokkaido’s unique regional landscape, there are many companies and products not found on Honshu, which means there are lots of local commercials.
We’ve picked out mainly nostalgic local commercials, so please take this opportunity to check them out.
- [Famous] Compilation of Local Commercials from Across Japan
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- Compilation of candy commercials: from the latest to nostalgic ones
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
Local commercials broadcast in Hokkaido (1–10)
Aoaosapporo 2024
This is an introduction commercial for AOAO SAPPORO, an aquarium located in the Tanukikoji Shopping Street in Sapporo.
It highlights that, despite being right in the heart of the city, you can still see penguins.
It conveys that it’s easy to visit not only for locals as part of their everyday lives, but also for travelers from outside Hokkaido to fit into their itineraries.
Yotsuba Dairy Industry: “Together with Dairy Farmers, Now and Always”
This commercial shows the scenery of Hokkaido, where Yotsuba Milk was born, conveying love and gratitude toward its hometown.
It mainly features scenes of dairy farmers, and through depictions like sunlight in the snow and rising steam, it clearly delivers a warm feeling.
The song that further accentuates the gentle atmosphere of the footage is Ayako Ikeda’s “Hikari no Ito.” Built on a calm, piano-centered sound with a soaring vocal layered on top, it also conjures the image of Hokkaido’s vast land, doesn’t it?
Miyoshino
Miyoshino Sapporo is a restaurant chain centered in Hokkaido that serves gyoza and curry rice.
Gyoza Curry—curry rice topped with gyoza—is a popular signature dish at Miyoshino.
The commercial features the song “Let’s Go!! Miyoshino!!” performed by Sapporo singer Dummy.
It introduces a variety of Miyoshino’s set menus, including Gyoza Curry.
You can really feel how much Miyoshino is loved in Hokkaido.
Local commercials broadcast in Hokkaido (11–20)
Sapporo Classic: “Hokkaido and 40 Years”Taka and Toshi
This commercial both celebrates the 40th anniversary of Sapporo Classic and conveys gratitude and affection for Hokkaido.
It depicts people living in Hokkaido working hard, followed by scenes of meals and get-togethers; by featuring Sapporo Classic in those moments, it clearly highlights how beloved the beer is in Hokkaido.
The song that overlays the gentle scenes of the people of Hokkaido is “Koko de, Nomou yo.” performed by the duo Taka and Toshi.
With its calm sound and softly layered vocals, it gives the impression of looking back on fond memories, and the lyrics also convey a deep love for Hokkaido.
Snow Brand Megmilk Katsugen: Drink to win the match! “For you, too” version
This is a commercial for Soft Katsugen, a lactic acid bacteria drink that’s especially famous among Hokkaido’s local beverages.
Playing on the product name “Katsugen,” it rhythmically promotes it as a good-luck charm, set to the classic 3-3-7 cheer beat.
It’s a CM that sticks with you after just one viewing.
Noboribetsu Bear Park
Noboribetsu Bear Park in Noboribetsu City is a well-known attraction, partly because its commercial was featured on nationally broadcast TV programs.
The beat-driven track and the rap that does nothing but assert the park as a representative of Noboribetsu really stick in your head.
The visuals are also famous for their strong impact.
The bustling movement of countless bears, the overly vivid non-animal elements—this disjointed worldview is fascinating.
Because it delivers a simple message through such a surreal aesthetic, the facility’s name gets firmly etched into your memory.
The 57th Banei Kinen (BG1)
This is a commercial introducing Ban’ei horse racing, held only in Obihiro, Hokkaido—the sole place in Japan where it takes place.
Alongside footage of the races, the ad incorporates illustrations from Fist of the North Star, vividly conveying the appeal of Ban’ei racing, where viewers can enjoy the intense battles of the racehorses.
In addition to the visuals, the powerful narration stands out, giving the entire commercial a cool, dynamic feel.