A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
If you live in Ishikawa Prefecture, there’s probably at least one phrase or melody you can’t help but hum.
Local commercials packed with that unique hometown atmosphere feel nostalgic and gently warming just by watching them.
In this article, we’ll showcase a wide range of local commercials from Ishikawa.
From beloved spots that make residents nod in recognition to lesser-known hidden gems, we’ve got plenty covered, so enjoy checking them out!
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Ishikawa Prefecture local TV commercial special: memorable hometown ads (1–10)
First MotorsNEW!Togi Makabe
When it comes to First Motors’ commercials—First Motors being the company that sells and buys used cars in Ishikawa Prefecture—it’s well-known that pro wrestlers make an appearance.
In this particular ad, Togi Makabe from New Japan Pro-Wrestling shows up.
After showcasing some powerful wrestling moves, he makes sure to promote First Motors in the latter half of the commercial.
With its striking visuals, it’s a commercial that sticks in your memory after just one viewing.
Home Improvement Center RockyNEW!
This is a commercial that introduces Rocky, a home improvement store on the Noto Peninsula in Ishikawa Prefecture, with a bright, upbeat feel.
By clearly depicting its location—about the middle of the Noto Peninsula—it conveys the intention to help viewers remember both the name and the place.
The lively song combined with animations depicting users also gives the impression of expressing a sense of familiarity.
Imamura SecuritiesNEW!
This is a commercial where Imamura Securities’ mascot flies around various places in the world, conveying the connection to the world through securities.
By showing people from different countries smiling, it expresses a positive atmosphere of human connection.
The gentle song is also a memorable element, clearly communicating the spirit of mutual support among people.
TakashūenNEW!
This is a commercial that introduces Hotel Takasuen in Wajima City, Ishikawa Prefecture, with a comical vibe.
The repeated “Wajima” phrase and developments like fish suddenly going wild create a unique atmosphere.
The TV spews out fish and water, flooding the house, keeping the tone humorous right to the end.
It’s a video that uses various expressions to show it’s a fun place famed for its seafood.
Kushiage IyasakaNEW!
This is a commercial that showcases the bright, cheerful atmosphere of Kushikatsu Iyasaka, an izakaya in Ishikawa where you can enjoy kushikatsu (deep-fried skewers).
It highlights the interior of the restaurant and the customers having a good time there, and the smiles you see convey the deliciousness and fun.
Another key point is the light, upbeat song that accompanies the visuals; its sprightly tempo makes the sense of enjoyment come through even more strongly.