A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
If you live in Ishikawa Prefecture, there’s probably at least one phrase or melody you can’t help but hum.
Local commercials packed with that unique hometown atmosphere feel nostalgic and gently warming just by watching them.
In this article, we’ll showcase a wide range of local commercials from Ishikawa.
From beloved spots that make residents nod in recognition to lesser-known hidden gems, we’ve got plenty covered, so enjoy checking them out!
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Ishikawa Prefecture local TV commercial special: memorable hometown ads (1–10)
Terme Kanazawa
This is a commercial for Terume Kanazawa, a hot spring facility in Kanazawa, featuring a parody song that goes, “It’s Terume, where hot springs and gourmet meet,” which really sticks in your head.
Those from Ishikawa Prefecture will likely recognize this tune—the original commercial using it dates back to the early Heisei era, but a remake version has also been produced in the Reiwa era.
With its catchy music and visuals that clearly showcase Terume’s appeal, it makes for a very memorable commercial.
Imamura Securities
This is a commercial where Imamura Securities’ mascot flies around various places in the world, conveying the connection to the world through securities.
By showing people from different countries smiling, it expresses a positive atmosphere of human connection.
The gentle song is also a memorable element, clearly communicating the spirit of mutual support among people.
Kushiage Iyasaka
This is a commercial that showcases the bright, cheerful atmosphere of Kushikatsu Iyasaka, an izakaya in Ishikawa where you can enjoy kushikatsu (deep-fried skewers).
It highlights the interior of the restaurant and the customers having a good time there, and the smiles you see convey the deliciousness and fun.
Another key point is the light, upbeat song that accompanies the visuals; its sprightly tempo makes the sense of enjoyment come through even more strongly.
Ishikawa Prefecture Local Commercials Special: Memorable Hometown Ads (11–20)
Tedori Fish Land
The commercial introducing Tedori Fishland, an amusement park in Nomi City, is memorable for its original song sung by a boy.
It shows a boy and a girl enjoying Tedori Fishland, and, just as the lyrics say, it makes you feel that these will surely become unforgettable memories even when they grow up.
Shibabune Koide
Here’s a commercial for Kanazawa’s famed confection, Shibafune Koide.
Over footage of a person wearing a mask with an enigmatic expression performing a dance, the narration says, “These days, whether someone is angry or smiling, you can’t see their true face.” In contrast to such complex and ambiguous modern relationships, Shibafune Koide boasts a punchy ginger kick.
It’s a clever ad with a spicy twist that feels like a satire of contemporary society!
Machiya Furniture
If you’re from Ishikawa Prefecture, there’s a good chance this commercial jingle rings a bell.
The catchy lyrics—“Macchi Hatchi no Machihachi Kagu”—just make you want to hum along, don’t they? While this CM features a paulownia chest of drawers, these days the store offers interiors that suit a variety of styles.
HawatariNegicco
This is a commercial for the Hot Spring Ryokan Hatori in Kaga City, Ishikawa Prefecture.
The Niigata-born idol group Negicco, from the neighboring prefecture, appears in it.
Watching them enjoy the inn in yukata might make many viewers think, “I want to go!” The commercial airs not only in Ishikawa but also in Niigata, Fukui, and Toyama Prefectures.