A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
If you live in Ishikawa Prefecture, there’s probably at least one phrase or melody you can’t help but hum.
Local commercials packed with that unique hometown atmosphere feel nostalgic and gently warming just by watching them.
In this article, we’ll showcase a wide range of local commercials from Ishikawa.
From beloved spots that make residents nod in recognition to lesser-known hidden gems, we’ve got plenty covered, so enjoy checking them out!
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Ishikawa Prefecture Local Commercials Special: Memorable Hometown Ads (11–20)
Tedori Fish LandNEW!

The commercial introducing Tedori Fishland, an amusement park in Nomi City, is memorable for its original song sung by a boy.
It shows a boy and a girl enjoying Tedori Fishland, and, just as the lyrics say, it makes you feel that these will surely become unforgettable memories even when they grow up.
Shibabune KoideNEW!

Here’s a commercial for Kanazawa’s famed confection, Shibafune Koide.
Over footage of a person wearing a mask with an enigmatic expression performing a dance, the narration says, “These days, whether someone is angry or smiling, you can’t see their true face.” In contrast to such complex and ambiguous modern relationships, Shibafune Koide boasts a punchy ginger kick.
It’s a clever ad with a spicy twist that feels like a satire of contemporary society!
Machiya FurnitureNEW!

If you’re from Ishikawa Prefecture, there’s a good chance this commercial jingle rings a bell.
The catchy lyrics—“Macchi Hatchi no Machihachi Kagu”—just make you want to hum along, don’t they? While this CM features a paulownia chest of drawers, these days the store offers interiors that suit a variety of styles.
HawatariNEW!Negicco

This is a commercial for the Hot Spring Ryokan Hatori in Kaga City, Ishikawa Prefecture.
The Niigata-born idol group Negicco, from the neighboring prefecture, appears in it.
Watching them enjoy the inn in yukata might make many viewers think, “I want to go!” The commercial airs not only in Ishikawa but also in Niigata, Fukui, and Toyama Prefectures.
Kurokawa Buddhist Altar ShopNEW!

This is a commercial for Kurokawa Buddhist Altars, known for its calm narration set to footage of young children putting their hands together in prayer.
Many people probably remember the phrase, “Put your hands together, and find Buddha in your heart.” The phrase and its presentation have been passed down over time, and it remains a well-loved commercial across generations.


