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Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (101–110)

Coca-Cola Aquarius: Athlete Afterimage

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This commercial conveys a sense of dynamism through the image of Hidetoshi Nakata excelling in soccer, while also communicating that hydration is essential in sports.

The sweat from his continuous running is vividly depicted, and the appearance of Aquarius reinforces the intention to support sports through proper hydration.

The music that further emphasizes the energy and refreshing atmosphere of the visuals is Spitz’s “Misoka.” The forward-leaning band sound that evokes the image of pressing ahead, harmonized with the gentle vocals layered over it, powerfully conveys a refreshing feel.

Coca-Cola Aquarius “Blue Monster: Matsuzaka” Version

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In this commercial, Daisuke Matsuzaka appears in animation as an Aquarius Hero, depicting in a unique world view the idea that hydration gives you power.

The visuals are animated to boldly express baseball, and by featuring Aquarius amid the heat and momentum, they highlight the drink’s refreshing quality.

Further emphasizing the boldness and fun vibe of the footage is Unicorn’s song “WAO!” Its sound and vocals convey a buoyant, light, and playful feel while clearly delivering positive emotions.

Coca-Cola Aquarius: "Challenge the Olympic Events" Edition

All Good Ska is OneToukyou Sukapara Daisu Ookesutora

Tokyo Ska Paradise Orchestra / All Good Ska is One
All Good Ska is OneToukyou Sukapara Daisu Ookesutora

This is a commercial where various athletes, including Keisuke Honda, take on sports different from their usual ones, conveying the fun of sports.

Even when the results aren’t what they hoped for, they each show smiles, which clearly depicts the enjoyment.

And Aquarius is prominently featured, expressing the desire to support people who work hard at sports.

Further emphasizing the refreshing sense of vibrant motion in the footage is Tokyo Ska Paradise Orchestra’s “All Good Ska is One.” The light, classic ska rhythm is striking, and it really conveys a sense of fun and a relaxed atmosphere.

Coca-Cola Aquarius 1996

Rescue completeTōkyō Banana Bōizu & Hashi Yukio

This commercial depicts the Aquarius Rescue Team rushing to people suffering from the heat and saving them with hydration.

The Rescue Team is especially striking—their unique outfits and movements, and the fact that no words are spoken until the end, create a mysterious worldview.

The music that further accentuates this distinctive atmosphere is “Rescue Complete” by Tokyo Banana Boys & Yukio Hashi.

Set to a gentle rhythm reminiscent of enka and kayōkyoku, the song sings about rescue, adding a unique vibe on the musical side as well.

Nagatanien Ume Chazuke “Sour (Mr./Ms. Habu)” Version

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Keyakizaka46 'Nobody' Short Ver.
NobodyKeyakizaka46

This commercial portrays Mizuho Habu savoring the taste of umeboshi while also highlighting the authentic flavor of Nagatanien’s Umeboshi Chazuke.

It focuses on the increased amount of umeboshi flakes, emphasizing a significant 20% boost that powerfully conveys a sense of satisfaction.

The ad opens with Mizuho Habu eating umeboshi and ends with her enjoying Umeboshi Chazuke; in both scenes, she wears a similarly happy expression, which conveys the ad’s quality.

Because the content is simple—just expressions and the product—the attention to detail feels even more pronounced.

Memorable Commercials [May 2025] (111–120)

Coca-Cola Aquarius 1991

Galaxy GirlKadamatsu Toshiki

Galaxy Girl – Toshiki Kadomatsu (1991)
Galaxy GirlKadamatsu Toshiki

This commercial depicts Yuki Minagawa training for track and field in a near-futuristic world, while showcasing Aquarius alongside her to highlight its compatibility with sports.

It also introduces Aquarius as the official sports drink of the World Athletics Championships, and the unique worldview gives a sense that it’s a drink from the future.

The song used to emphasize the floating sensation created by this distinctive world is Toshiki Kadomatsu’s “Galaxy Girl.” Its gentle, soothing sound leaves an impression, and the electronic tones that chime in like accents create a mysterious atmosphere.

Coca-Cola Aquarius Freestyle 'Beach' Version

Bridge Over TomorrowRemioromen

This commercial portrays leisure and sports by the seaside, conveying that AQUARIUS Freestyle supports hydration in those moments.

It emphasizes that even when you’re moving in the water, you still sweat, so it’s important to replenish not only fluids but also nutrients.

Enhancing the cheerful, refreshing feel of the visuals is the song “Ashita ni Kakaruhashi” by Remioromen.

The band’s sound, which evokes freshness and momentum, is striking and helps convey the lively, fun atmosphere.