These days, more and more artists are breaking out all at once thanks to popularity on the internet, and trends in the music scene are changing at a dizzying pace! From dance-vocal groups to artists who don’t show their faces, there’s a wide variety of styles.
It’s no longer unusual for songs by artists you’ve never listened to before to quickly become nationwide hits through YouTube and social media.
In this article, we’ll introduce a whole lineup of artists who are gaining popularity right now! We’re highlighting artists who are already breaking through, as well as those poised for the next big break.
Read this and you’ll get a complete picture of what’s happening in the Japanese music scene today!
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ROSEHANA

HANA radiates an overwhelming presence as a seven-member girls’ group that symbolizes the new era of the music scene.
Born from the audition program “No No Girls” and produced by Chanmina, they’ve established a one-of-a-kind sound that fuses J-pop, hip-hop, and R&B.
With their digital single “ROSE,” released on April 2, 2025, they made their major debut, entering at No.
1 on the Billboard Japan Hot 100.
They also achieved a remarkable feat on the Oricon Weekly Streaming Ranking, logging 11.63 million streams in the first week and setting a new annual high for a female artist.
Their breathtaking live performances captivate audiences every time and are not to be missed, and they’re set to perform at SUMMER SONIC 2025 in both Tokyo and Osaka this summer.
Highly recommended for anyone looking to hear an ambitious work that brings a fresh breeze to contemporary pop music.
Yellow ToyAooo

Aooo is a powerhouse four-piece with diverse backgrounds, formed in August 2023.
Centered on rock, their appeal lies in an original sound that draws on each member’s skills and creativity.
The lineup—featuring the former vocalist of Akai Koen, a Vocaloid producer behind numerous hits, a female bassist with Coachella experience, and a drummer active as a top creator—crafts a distinctive musicality that captivates listeners.
They made their major-label debut in October 2024, and their album “Aooo” won an award at the 17th CD Shop Awards.
Their first headlining tour, held over the New Year period, took Tokyo, Nagoya, and Osaka by storm.
A new-generation band that transcends age groups, they’re recommended not only for rock fans but also for lovers of pop and Vocaloid music.
Unbalance Blendretororiron

A sophisticated soundscape woven by a quartet of music-university graduates is drawing serious attention right now.
Retro Riron is a skilled pop band formed in Tokyo in June 2020, with all members being classmates from Senzoku Gakuen College of Music.
Each member brings a different musical background—jazz, classical, pop—resulting in a genre-defying sound that establishes a unique musical world.
From 2023 to 2025, they released three EPs in quick succession.
One track entered Spotify’s Viral Top 50, and their one-man tour across Tokyo, Nagoya, and Osaka sold out in every city.
In 2024, they were featured as a promising newcomer on “Buzz Rhythm 02,” and in April 2025 they made their major-label debut with Polydor Records.
While firmly pop, their delicate performances and meticulous sound design make their music a must for any listener seeking high-quality sound.
Last live showBurandē Senki

Formed in Osaka in 2022, Brandy Senki showcases a wide musical range from alternative rock to emo.
Their distinctive sound fuses powerful guitar riffs, delicate melodic lines, and the catchy appeal of Japanese kayōkyoku, drawing attention across the indie scene.
Their popularity has surged on social media, with YouTube views surpassing one million in a single month.
In March 2023, they won the Grand Prix at the emerging-band showcase “Teenage White Paper 2023,” and in August of the same year they released their first EP, “Jinrui Metsubō Wonderland,” nationwide.
Entering 2024, they continued to step up, including an appearance at COUNTDOWN JAPAN 23/24.
While evoking the influence of ’90s rock, their music—expressed through a modern lens—captivates not only alternative rock fans but a wide spectrum of music listeners.
Diveziproom

Ziproom is a hip-hop collective based in Kobe.
The duo of Arich and Shimon has been drawing attention with a distinctive sound that deftly blends hip-hop, electro, and dance music.
They made their debut in January 2024 with the EP “unzip,” achieving the remarkable feat of entering Spotify’s Viral Top 50 charts in five countries, including Japan.
For mastering, they enlisted Stuart Hawkes—who has worked with global stars like Ed Sheeran and Charli XCX—earning acclaim for their polished sonic production.
In October 2024, they held release parties in Tokyo and Osaka, both of which sold out.
They were also selected by Spotify as next-generation artists to watch in 2025, steadily raising their profile in the scene.
With strong support from around the world, particularly on social media, their music is a must-listen that brings a fresh breeze to contemporary pop.
I want to be lovedYumcha
Yumcha is a singer-songwriter who focuses on the theme of love and has gained popularity mainly on social media.
A talented artist who writes, composes, and produces her own music, she has won strong support—especially among younger listeners—with lyrics that tickle the heart and easygoing melodies.
Her 2023 release on major music streaming platforms drew attention across the industry, ranking 30th in Japan on Spotify’s Daily Viral Songs chart.
Thanks to viral traction on TikTok and Instagram, she quickly became a hot topic, with a stream of choreography and cover videos boosting her recognition through social media.
Her songs, which positively portray a wide range of emotions related to love, are sure to offer comfort to those experiencing unrequited feelings or struggling with romance.
AlbaSuda Keina

Singer-songwriter Keina Suda is perhaps better known to VOCALOID fans by the name Balloon.
He’s the creator of Charles, the hit song released in 2016 that sparked a huge boom.
After gaining recognition as a Vocaloid producer, he made his major-label debut in 2019.
His chic sound design, philosophical lyrics, and sweet vocals are his hallmarks.
He may be an artist that especially resonates with teens and people in their twenties.


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