![[2026] A must-see for music lovers! Up-and-coming artists to watch](https://i.ytimg.com/vi_webp/rjGRrZjhkeQ/maxresdefault.webp)
[2026] A must-see for music lovers! Up-and-coming artists to watch
An era where new artists are emerging one after another at incredible speed.
It’s no longer uncommon for artists to gain traction through social media and then catch fire on streaming services!
In this article, we’ll spotlight rising musicians—primarily up-and-coming singer-songwriters and rock bands who are trending right now.
We’ll feature not only brand-new debuts, but also artists whose hard-earned efforts are finally blossoming and whose popularity is rapidly skyrocketing.
Be sure to find a favorite creator and give them a listen!
[2026] Music Lovers, Take Note! Must-Watch New Artists (1–10)
BUTTERFLYReiko
REIKO, who drew attention by participating in THE FIRST audition hosted by SKY-HI, made a spectacular debut in 2021 under BE-U, a joint label by the music agency BMSG and Universal Music.
His emotionally resonant vocals, outstanding singing ability, and innate sense of groove are his strengths, quickly captivating many listeners soon after his debut.
Moreover, his dancing is just as compelling as his singing, so be sure to check out his performance in the music video first.
Oni BanquetTomonari Sora
Born in 2002, Sora Tomonari is a singer-songwriter with a multifaceted talent who handles everything himself, from writing and composing to arranging and even illustration.
His music features a distinctive J-pop sound unconstrained by genre, paired with down-to-earth lyrics.
His debut work, “18,” released at the end of his high school years, captures the sensibilities unique to that in-between time between childhood and adulthood.
From breezy tracks like “Kaisatsu” to songs with an eerie atmosphere like “Oni no Utage,” his catalog spans a wide range of moods—be sure to give it a careful listen.
Tokyo JourneyMONONOKE
As a rising newcomer drawing attention, MONONOKE’s music is not to be missed! Despite being born in 2004, their breadth and depth of musicality have already captivated many fans.
The mini-album “Prologue,” released in November 2022, left a powerful impression on listeners, and by July of the following year they had already released a nationwide-distributed album, “Supply/Demand.” Their sound—infusing modern sensibilities into 80s dance music—has captured the hearts of music lovers and won’t let go.
We can’t take our eyes off MONONOKE, who continues to create pop, hybrid tracks and is sure to go even further from here.
FriendsFurui Riho
Hailing from Hokkaido, Furui Riho is a singer-songwriter with a gospel background.
Rooted in R&B, her music blends a warm vocal tone with an easy, satisfying groove.
Her selection for Spotify’s “RADAR: Early Noise 2023,” highlighting artists expected to break through that year, shows how much attention she’s drawing in the scene.
While her work reflects the influence of Black music, it also carries a pop sensibility that anyone can enjoy—making her especially recommended for listeners who deeply love music.
cheerMarushii
Marcy is a three-piece rock band formed in Fukuoka Prefecture in 2018.
Since their debut, they have released songs that resonate with many listeners, such as “Drama” and “Saitei Saiaku.” In particular, “Drama” has earned over 3 million views on YouTube and stands as one of their signature tracks.
Centered on breakup songs and bittersweet love songs, the band’s musical concept is “living with indelible memories.” Their songs, which portray the poignancy of youth and the complexity of love, are especially popular among Gen Z listeners who grapple with the struggles of adolescence.