A breakup song featured in a commercial. A poignant masterpiece that resonates with the heart.

Sugar losswanuka

Sugar Loss / Wanuka [Music Video]

It’s a song written for a DARS commercial and released in 2022.

The intro is striking, evoking a somewhat fantastical story, and the lyrics convey the feelings of a woman who is being told goodbye.

Unable to accept the parting, she blurts out, “Don’t say goodbye.” But she immediately corrects herself with, “I’m just kidding,” revealing how she can’t honestly express her true feelings—so painfully bittersweet.

Despite its cute, charming sound, it’s a heartbreak song overflowing with sadness.

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Hane Keisuke

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You Go Your WayCHEMISTRY

CHEMISTRY “You Go Your Way” Official Video

Released in 2001 as CHEMISTRY’s third single.

It became their third consecutive No.

1 on the Oricon chart since their debut single, and was used as a collaboration commercial song with Suntory’s “BOSS.” This track also marked their first appearance on NHK’s Kōhaku Uta Gassen.

Sad Feelings (Just a Man in Love)Kuwata Keisuke

Keisuke Kuwata – Sad Feelings (Just a Man in Love) (Full ver.)

UNIQLO LifeWear Commercial “Many Versions of Me” 30 seconds

It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.

From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.

The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.

The song delicately portrays a man who can’t forget the woman he parted ways with.

White LoversKuwata Keisuke

Keisuke Kuwata – Shiroi Koibito-tachi (Short ver.)

Released in 2001 as Keisuke Kuwata’s seventh single.

The song was used as the CM track for Coca-Cola’s “No Reason” campaign, in which Kuwata himself appeared, and it became his best-selling solo single.

It’s a song about a bittersweet, past love, and has become a classic for Christmas and the winter season.

Love Is Overtsuruno takeshi

Love is over

This commercial, featuring Tsuyoshi Tsuruno singing the BGM, is for Bike-O (Bike King).

For riders, their bike is a true partner that has traveled with them to many places.

Parting with a bike is a tough decision, but the ad conveys, “In times like these, please consult Bike-O,” showing their sincere support.

The background music is a cover by Tsuruno of Faye Ouyang’s classic Love Is Over.

While the original is a famous ballad about a breakup with a lover, in this commercial it evokes the parting with a beloved motorcycle.

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Hane Keisuke

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From our joined handsback number

back number – From the Hands We Held

Released in 2014 as back number’s 10th single, this song was featured in the “JTB Premium” commercial.

Told from a male perspective, it is filled with regret and bittersweet feelings after parting with someone important.

It reached No.

9 on the Oricon Weekly Singles Chart.

UNSPEAKABLEEvery Little Thing

Unspeakable |Every Little Thing

It is a song included on Every Little Thing’s 22nd single, “UNTITLED 4 ballads,” released in 2002.

The song was used in Canon’s “PIXUS” commercial and was performed when they appeared on NHK’s Kōhaku Uta Gassen at the end of 2002.