JIM BEAM SUMMER FES, a free-admission event where you can enjoy Hokkaido’s famous cuisine and music while sipping a Jim Beam Highball made with the bourbon whiskey brand born in Kentucky, USA, will be held in Hokkaido! Spending summer like an adult—working up a sweat outdoors while enjoying drinks and music—sounds perfect, doesn’t it? With delicious, appetite-stimulating food and a Jim Beam Highball in hand, the live performances by participating artists are sure to make for the ultimate summer festival experience.

JIM BEAM SUMMER FES, a free-admission event where you can enjoy Hokkaido’s famous cuisine and music while sipping a Jim Beam Highball made with the bourbon whiskey brand born in Kentucky, USA, will be held in Hokkaido! Spending summer like an adult—working up a sweat outdoors while enjoying drinks and music—sounds perfect, doesn’t it? With delicious, appetite-stimulating food and a Jim Beam Highball in hand, the live performances by participating artists are sure to make for the ultimate summer festival experience.