JO1 is an idol group formed through the audition program PRODUCE 101 JAPAN, and they’re active not only in Japan but also overseas.
In addition to their music and other entertainment activities, they’re actively appearing in commercials, leveraging their popularity.
In this article, we’ll introduce all the commercials featuring JO1!
Some of them even use the group’s songs as background music, so fans, be sure to check them out!
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A roundup of commercials featuring JO1. Must-see ads for fans (1–10)
Y!mobile Y!mo High School “BIG Y!” EpisodeJO1, Futenyan, Kanji Furutachi

This commercial introduces how great a deal Y!mobile’s student discount is and appeals to the idea that it adds fun to everyday life.
JO1 performs a dance in school uniforms, and their sharp moves and expressions convey the excitement of using it affordably.
The song that further amplifies the dynamism depicted in the visuals is JO1’s rendition of “Y.M.C.A.” With a glamorous sound that pays homage to the Village People’s original and layered with cheerful vocals, it creates a positive atmosphere.
KitKat: Tell us who you stan!

This commercial introduces how KitKat comes in a variety of flavors and highlights the fun of choosing according to your preferences.
Members of JO1 appear in groups, dressed in outfits inspired by the packaging, conveying the excitement of having a range of flavor options.
The song that further enhances the vibe of the ad is JO1’s “Run&Go,” included as a B-side on their 2021 single “WANDERING.” The lyrics express a desire to go anywhere together with the wonderful you who is doing what you love and find enjoyable.
Carried by a refreshing melody, the message conveys a feeling of cheering on those who are giving their best.
Nestlé KitKat: “Just by telling them, you’ll surely be okay.”JO1

Here’s the commercial featuring JO1 member Takumi Kawanishi delivering a message to Ruki Shiroiwa.
Watching him convey his admiration to the older Shiroiwa—who’s in the same group—through a KitKat is enough to make your heart skip a beat.
The BGM is their 2021 track “Tsutaeraru Nara” (“If I Could Tell You”), which sings about expressing your feelings to someone important over a bright melody.
Listening to this song will surely make you want to share your feelings with someone special!
Sorule ‘NEW DISCOVER with Sorule’ VersionJO1

This commercial features JO1, the brand ambassadors, coolly showcasing the appeal of products from the haircare brand Solre.
Incorporating dance moves that freeze in place, along with serious expressions, it conveys how haircare can lead to confidence.
Further elevating the cool atmosphere depicted in the visuals is “Aqua,” a song written around the brand’s concept.
Its distinctive, floating sound—said to evoke the sensation of diving into water—is striking, and together with introspective lyrics, it powerfully delivers the message.
YSL Fragrance LibreJO1

This is a commercial that uses JO1’s presence to evoke what kind of scent Libre, YSL’s fragrance, has.
The members’ serious expressions are striking, and you can sense that wearing a sexy, cool scent can boost one’s confidence.
The song that further accentuates the cool atmosphere portrayed in the visuals is JO1’s “Freedom.” It’s a calm yet powerful dance track that conveys a sense of tension, and their strong vocals evoke a forward-looking attitude.
CONCORDANCE “Appearance” EditionJO1

This commercial features the creative model group JO1 introducing a variety of products from the accessory brand CONCORDANC.
It’s a simple concept that shows them wearing accessories with a cool expression, conveying how beautiful accessories can boost confidence.
The song that accentuates the cool mood portrayed in the video is JO1’s “Romance.” Released in 2023, it was also used as the theme song for the drama Blue Birthday.
With gentle vocals layered over a soothing sound, the track conveys not only coolness but also warmth.
JRA Arima Kinen Promotion “JOin us AR1MA” VersionJO1

This commercial conveys that there are many ways to enjoy a day at the racetrack by showing the JO1 members having an absolute blast.
Because it airs as the Arima Kinen approaches, their bright expressions not only highlight the fun but also evoke the excitement that something new is about to begin.
The song that further elevates the sense of joy depicted in the footage is JO1’s “JOin us!!.” Released on December 9, 2024, its poppy, energetic sound really stands out.
It’s a song with a positive vibe that gives a boost of energy to people working hard every day.



