RAG Musicartist
Lovely artist

Masterpieces and popular songs by Keisuke Kuwata

Here’s an introduction to songs by Keisuke Kuwata, who serves as the guitarist and vocalist for Southern All Stars and is also active as a solo artist.

His distinctive voice and singing style are striking, and he has a uniquely charming individuality that makes it instantly clear it’s Keisuke Kuwata singing.

Apparently, during his school days, he was really into bowling, and his best official tournament score was 297.

It’s also said that TV music programs began displaying on-screen lyrics because Kuwata’s fast singing made the words hard to catch, which prompted the addition of subtitles.

There are many other episodes like these, and they’re quite entertaining.

Now, please enjoy Keisuke Kuwata’s songs in this playlist.

Keisuke Kuwata’s famous and popular songs (21–30)

Midsummer FruitKuwata Keisuke

Midsummer Fruit / Southern All Stars (Cover)
Midsummer FruitKuwata Keisuke

This is a song by Keisuke Kuwata, who is also active as a member of Southern All Stars.

Mr.

Kuwata is famously from Chigasaki City in Kanagawa Prefecture.

Chigasaki, which is also a popular beach destination, is said to have a place called Southern Beach.

I’d love to visit sometime.

The song has a warmth that feels like love being spoken on a midsummer shore.

CAFE BLEUKuwata Keisuke

It’s a song that conveys a refreshing atmosphere, as if you’re gazing at the scenery from a café terrace.

It was featured as the commercial song for Morinaga Milk Industry’s “Mount Rainier Double,” starring Keisuke Kuwata.

The light, acoustic guitar-centered sound evokes a vast yet gentle seascape.

The lyrics, depicting a love story at a seaside café terrace, are memorable, and the tender emotions come through directly.

With its calm rhythm and gentle melody making it easy to sing, relax and perform so the song’s world truly comes across.

Keisuke Kuwata’s classic and popular songs (31–40)

I think Japanese musicians shouldn’t just play it safe—having an aggressive side is important too.Kuwata Keisuke

Keisuke Kuwata “SMILE ~Like a Clear Blue Sky~” Commercial Broadcasters Official Special Movie (Joint Commercial Broadcasters Project ‘Let’s Do It Together’ Support Song)
I think Japanese musicians shouldn’t just play it safe—having an aggressive side is important too.Kuwata Keisuke

Keisuke Kuwata of Southern All Stars made a sensational debut with “Katte ni Shindobaddo” and has enjoyed a long musical career.

While he continues to create songs that resonate with listeners, his stance has been consistent since his debut, with hints of a desire to upend conventions.

From his perspective, the Japanese music scene may well appear to be playing it safe.

The rock-minded belief that staying on the defensive all the time won’t produce new music is something many can relate to.

Minced Cutlet BluesKuwata Keisuke

As you know, this is a song by Keisuke Kuwata, the vocalist of Southern All Stars.

It’s a comedic song that sings about a family mealtime scene set to the blues.

It was included as the B-side to “A Letter to You,” released in 2016 as his 17th single.

Cute MinaKuwata Keisuke

UNIQLO Washable Wool Version 30 Seconds

A love song brimming with Kuwata-san’s signature style, “Kawaii Mina.” Originally the B-side to the 2002 single “Tokyo,” it was featured as the theme for UNIQLO’s LifeWear commercials from 2021 to 2022.

The song conveys Kuwata-san’s affection for his favorite Italian singer, Mina Mazzini.

A fleeting summer romance is recalled—a fragile love story expressed through a beautiful melody and lyrics that flow naturally.

It pairs perfectly with Haruka Ayase strolling down a ginkgo-lined avenue in the “Washable Wool” spot and with the phrase “nandodemo~” (“again and again”).

The bittersweet, almost bravado-tinged sentiment in the closing lyrics resonates with the sentimental days of autumn.

Soul Cobra Twist ~ Agony of the SoulKuwata Keisuke

Keisuke Kuwata – Soul Cobra Twist ~ Agony of the Soul (Full ver.)
Soul Cobra Twist ~ Agony of the SoulKuwata Keisuke
UNIQLO LifeWear Commercial: 'Go Forth, Jeans' (30 seconds)

The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.

The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.

Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.

Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.

Flame Choir [Choir (Kwaia)Kuwata Keisuke

Keisuke Kuwata – Choir of Flames [Choir] (Full ver.)
Flame Choir [Choir (Kwaia)Kuwata Keisuke
UNIQLO LifeWear Tuck Wide Pants TV Commercial 'Airport' 30 seconds

It’s a UNIQLO commercial set in an airport that captures the excitement of setting off on a trip.

Featuring Haruka Ayase, Hassan Kunikuni, and Hannah Kirishima, it showcases the look of the Tuck Wide Pants while conveying the brightness of departure through the tagline and their expressions.

The song that colors the CM is Keisuke Kuwata’s “Honō no Seikatai [Choir].” Its pop, light sound is striking, evoking a refreshing atmosphere like a summer breeze.

The layered chorus in the hook—seemingly conscious of the title—is also memorable, further emphasizing a sense of fun.