[mineo] A collection of mineo’s past commercials: introducing the cast and background music too!
mineo is a telecommunications provider operated by OPTAGE, which also offers eo Hikari.
Among the companies offering budget SIMs that rival the three major carriers currently in the spotlight, mineo was an early mover, so many of you may already be familiar with it.
Have you ever seen mineo’s TV commercials?
Their simple ads featuring models and actresses always generate buzz about the cast.
In this article, we’ll introduce all of the mineo commercials that have aired so far, while also touching on the featured performers!
- A commercial featuring Mizuki Kayashima. Her fresh, radiant smile is captivating!
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[mineo] A collection of mineo’s past TV commercials: introducing the cast and BGM too! (1–10)
mineo Unlimited Pack 1 Mbps “Release” / MyPita “More Gigs” / Unlimited Pack Plus “Speed-Up”
This commercial promotes mineo by highlighting its many user-friendly options that make using your smartphone comfortable.
Set in a sushi restaurant with a comedic vibe, it shows the chef proposing various plans as if he were serving customers.
It conveys that you can choose a plan that fits your needs, such as an unlimited data plan or one that increases your data allowance.
mineo “Figure” Version / “Queue” VersionWakana Aoi
This is a commercial that aired when mineo began supporting not only au and Docomo networks but also SoftBank.
It promotes the start of SoftBank compatibility and its great value by using figurines and rallying a line of people.
Precisely because Wakana Aoi’s announcement is serious, the parts where it’s expressed with figurines or where uniquely quirky people are standing in line create a sense of contrast, don’t they?
mineo “Everyone’s Smartphone” versionWakana Aoi
This commercial highlights mineo’s biggest appeal: everyone can keep using their smartphones just the way they’re used to, but for less.
In the story, Wakana Aoi casts magic on people’s phones, and the expressions of those under the spell convey the shockingly low price.
Since those surprised expressions include smiles, the sense of joy is clearly depicted as well.
[mineo] A collection of mineo’s historical commercials. Introducing the cast and background music too! (11–20)
mineo ‘So You’ll Want to Recommend It. Shogi’ Version
This is the web commercial for the budget smartphone service mineo, titled “That’s Why You’ll Want to Recommend It: Shogi.” In the video, a person wearing a costume of a shogi piece, for some reason, talks about the benefits of mineo.
This video stitches together three very short original clips: “Mr.
Shogi: 410 Yen,” “Mr.
Shogi: Keep Your Device,” and “Mr.
Shogi: Share Data.” Even combined, it’s short and easy to watch, and because it’s simple and straightforward, the message comes across clearly—making it an easy-to-understand commercial.
mineo MyPita “Giga Increase” version
This is a humorous commercial that likens the interaction between a customer and a sushi chef to smartphone plans.
The chef serves 3GB to a customer who ordered 1GB, and 7GB to a customer who ordered 5GB.
It turns out that with mineo, they’re increasing the monthly data allowance without changing the price.
The ad promotes these great-value plans through a distinctive presentation, making it a commercial that really sticks with you after just one viewing.
mineo ‘Carving’ Version
It features carving letters and patterns into the surface of vegetables, revealing the decorated word “mineo.” The biggest point is that there are no unnecessary announcements; it conveys the desire for people to first remember the name and then look into it themselves.
The only sound used is the word “mineo,” which strongly communicates the intent to emphasize the name above all else.
mineo “Sticker” version
This commercial conveys the value and joy of mineo through a scenario where stickers are continuously applied in a factory.
The stickers being placed on the smartphones moving along the line boldly display mineo’s pricing, and the way they’re stuck right in the middle of the screen adds a comedic touch while also expressing confidence in the low cost.
It’s also striking that the person applying the stickers is beaming with a full-on smile, which further hints at the users’ delight.