After working as a singer as a member of Folder5 and then as a model, Hikari Mitsushima is now active as an actress.
She has appeared in numerous films and TV dramas, both in leading and supporting roles, and is a renowned actress with many awards to her name.
She has also appeared in a wide range of commercials—from humorous ones to those that capture her natural, down-to-earth self—so you probably see her on TV quite often.
In this article, we will introduce all the commercials featuring Hikari Mitsushima.
As you read, pay attention to the direction of each commercial and to her performances.
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Commercials featuring Hikari Mitsushima: introducing everything from funny ads to friendly, relatable ones (1–10).
UQ mobile UQUEEN “Debut” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial features Hikari Mitsushima appearing as UQUEEN, confidently announcing UQ’s plans and campaigns.
Ryuhei Matsuda, working at her side as a butler, is another highlight—through their comedic back-and-forth, the ad conveys the great value in a fun way.
In this debut-themed spot, they declare future prospects, building anticipation for what’s next for UQ.
It’s a commercial you’ll want to watch while noting the contrast between Mitsushima’s confident expressions and Matsuda’s bewilderment.
UQ mobile UQUEEN ‘Secret Inspection’ VersionHikari Mitsushima, Ryuhei Matsuda
It features UQUEEN, played by Hikari Mitsushima, secretly going out into town to listen to people’s smartphone-related concerns.
She overhears a parent and child talking, and when they can’t recall the name of a plan, she can’t help herself—she rips off her disguise and shouts out the name of the Parent-Child Support Discount, leading to a comical turn of events.
Including Ryuhei Matsuda desperately trying to cover for her, the whole piece conveys a humorous vibe.
UQ mobile UQUEEN “Family Image” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial once again highlights UQ mobile’s support for families through the interaction between UQUEEN, played by Hikari Mitsushima, and her butler, played by Ryuhei Matsuda.
It follows a storyline where they brainstorm ways to address the lack of a “family” image associated with UQ, leading to UQUEEN’s sudden inspiration.
The visuals are comedic, featuring elements like the phrase “more aristocracy than family” and the idea of using a face-in-the-hole panel.
UQ mobile UQUEEN “Plea” VersionHikari Mitsushima, Ryuhei Matsuda
This commercial firmly promotes UQ’s value-packed plans, including the intentions behind them.
The storyline has the UQUEEN, determined to make things more affordable for families too, while her butlers plead with her to reconsider.
Even so, her resolve to push forward comes through clearly.
The exchange conveys a user-centric mindset: that taking on a risky plan can ultimately lead to higher satisfaction.
UQ mobile UQUEEN ‘Duck Family’ versionHikari Mitsushima, Ryuhei Matsuda
This commercial shows UQUEEN seeing a duck family, which makes her think of UQ’s Parent Support Discount, and she conveys its appeal by imagining their dialogue.
The moment she starts talking about the discount is comedic, and the development where a butler gets caught up in it also adds to the humor.
The idea of animals speaking, along with the lightness of the imagined lines, suggests that it’s an easy, accessible service.
UQ mobile UQUEEN “The Predecessor Appears” VersionHikari Mitsushima, Ryuhei Matsuda, Shima Iwashita
A former UQUEEN appears before the current UQUEEN, and through their interaction, the commercial also conveys the appeal of the Parent-Child Support Discount.
The conversation between Hikari Mitsushima and Shima Iwashita carries a unique tension, yet the steady, similar tone of their dialogue clearly communicates that they are mother and daughter.
When Ryuhei Matsuda points out the words that slipped out, it adds a touch of comedy within the tension.
UQ mobile UQUEEN ‘Party’ VersionHikari Mitsushima, Ryuhei Matsuda
This commercial conveys that UQ’s services are well received, shown through a party attended by Ryuhei Matsuda in the role of a butler.
The words spoken by Hikari Mitsushima as UQUEEN are key, clearly expressing the desire for customers to be truly delighted.
The scene of her gazing out over the expansive city from a window also appeals to the wish for even more customers to be satisfied.