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A collection of commercials featuring Hikari Mitsushima, ranging from funny to friendly ones.

A collection of commercials featuring Hikari Mitsushima, ranging from funny to friendly ones.
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After working as a singer as a member of Folder5 and then as a model, Hikari Mitsushima is now active as an actress.

She has appeared in numerous films and TV dramas, both in leading and supporting roles, and is a renowned actress with many awards to her name.

She has also appeared in a wide range of commercials—from humorous ones to those that capture her natural, down-to-earth self—so you probably see her on TV quite often.

In this article, we will introduce all the commercials featuring Hikari Mitsushima.

As you read, pay attention to the direction of each commercial and to her performances.

Commercials featuring Hikari Mitsushima: introducing everything from funny ads to friendly, relatable ones (1–10).

UQ mobile UQUEEN “Debut” VersionHikari Mitsushima, Ryuhei Matsuda

UQUEEN “Debut” Version – 60 seconds

This commercial features Hikari Mitsushima appearing as UQUEEN, confidently announcing UQ’s plans and campaigns.

Ryuhei Matsuda, working at her side as a butler, is another highlight—through their comedic back-and-forth, the ad conveys the great value in a fun way.

In this debut-themed spot, they declare future prospects, building anticipation for what’s next for UQ.

It’s a commercial you’ll want to watch while noting the contrast between Mitsushima’s confident expressions and Matsuda’s bewilderment.

UQ mobile UQUEEN ‘Horse’ VersionHikari Mitsushima, Ryuhei Matsuda

"Queen" Hikari Mitsushima chuckles at "butler" Ryuhei Matsuda’s horse impression; UQ mobile “UQUEEN” series unveils new CM ‘Horse’ and behind-the-scenes footage

This is a commercial that showcases UQ’s appeal through interactions between Hikari Mitsushima as UQUEEN and her butler, played by Ryuhei Matsuda.

In this scene, she demands that the butler travel around the country on horseback.

The butler’s expression, accepting the request without any surprise, clearly conveys a comedic tone.

Details like the design on the horse’s saddle also help highlight UQ’s attractive features.

UQ mobile UQUEEN ‘Secret Inspection’ VersionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial 'Undercover Inspection' Version 30 Seconds

It features UQUEEN, played by Hikari Mitsushima, secretly going out into town to listen to people’s smartphone-related concerns.

She overhears a parent and child talking, and when they can’t recall the name of a plan, she can’t help herself—she rips off her disguise and shouts out the name of the Parent-Child Support Discount, leading to a comical turn of events.

Including Ryuhei Matsuda desperately trying to cover for her, the whole piece conveys a humorous vibe.

UQ mobile UQUEEN “Merchandise” VersionHikari Mitsushima, Ryuhei Matsuda

Hikari Mitsushima whispers a reality-check into Ryuhei Matsuda’s ear; the punchline is their ad-lib — UQ mobile “UQUEEN” new CM, ‘Merch’ edition

This commercial conveys what young people are looking for through interactions between UQUEEN, played by Hikari Mitsushima, and her butler, played by Ryuhei Matsuda.

It explores what’s needed in addition to a good-value plan.

When the butler says he has prepared merchandise, she points out that’s not it.

She asserts that what people really want is data (gigs), and the butler agrees.

The ad promotes that with UQ, you can use lots of data at a great value.

UQ mobile UQUEEN ‘Duck Family’ versionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial 'Duck Family' Version 30 Seconds

This commercial shows UQUEEN seeing a duck family, which makes her think of UQ’s Parent Support Discount, and she conveys its appeal by imagining their dialogue.

The moment she starts talking about the discount is comedic, and the development where a butler gets caught up in it also adds to the humor.

The idea of animals speaking, along with the lightness of the imagined lines, suggests that it’s an easy, accessible service.

UQ mobile UQUEEN “Family Image” VersionHikari Mitsushima, Ryuhei Matsuda

UQ mobile UQUEEN Commercial "Family Image" Version 30 Seconds

This commercial once again highlights UQ mobile’s support for families through the interaction between UQUEEN, played by Hikari Mitsushima, and her butler, played by Ryuhei Matsuda.

It follows a storyline where they brainstorm ways to address the lack of a “family” image associated with UQ, leading to UQUEEN’s sudden inspiration.

The visuals are comedic, featuring elements like the phrase “more aristocracy than family” and the idea of using a face-in-the-hole panel.

UQ mobile UQUEEN “The Predecessor Appears” VersionHikari Mitsushima, Ryuhei Matsuda, Shima Iwashita

Hikari Mitsushima clashes fiercely with former ‘UQUEEN’ Shima Iwashita, leaving Ryuhei Matsuda bewildered… UQ mobile’s new “UQUEEN” CM: “Former Queen Appears” edition

A former UQUEEN appears before the current UQUEEN, and through their interaction, the commercial also conveys the appeal of the Parent-Child Support Discount.

The conversation between Hikari Mitsushima and Shima Iwashita carries a unique tension, yet the steady, similar tone of their dialogue clearly communicates that they are mother and daughter.

When Ryuhei Matsuda points out the words that slipped out, it adds a touch of comedy within the tension.