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Compilation of commercials featuring Ryo Narita. The cool direction is captivating!

Actor Ryo Narita made his acting debut in 2014 and has continued working as a model in parallel.

He has appeared in numerous films and TV dramas—chances are you’ve seen his impressive performances yourself.

In this article, we’ll introduce all the commercials featuring Ryo Narita at once.

Some of them have a friendly, approachable style, but the cool and stylish spots that perfectly match his vibe are especially appealing.

Let’s dive right in.

Compilation of commercials featuring Ryo Narita. The cool direction is captivating! (31–40)

Lotte Lady Borden: “Going Home Together (New Reward Treat)” editionRyo Narita

Lotte Lady Borden TV commercial 'Going Home Together' (New Reward Treat) 15 seconds Ryo Narita

This commercial, featuring Ryo Narita, is for Lady Borden ice cream.

It opens with Narita getting out of his car to buy ice cream, and when he returns, both of his hands are full of treats.

His innocent smile as he asks, “Did I buy too much?” really leaves an impression.

The ad wraps up with a shot of Narita enjoying the ice cream, accompanied by the catchphrase “fluffy-rich,” which conveys Lady Borden’s flavor.

Samsung Galaxy S24 Ultra “Circle to Search: It’s this easy” versionRyo Narita

Galaxy S24 Ultra: Ryô Narita × Circle to Search—It’s this easy | Samsung

This is a commercial for the Galaxy S24 Ultra featuring a story about Ryo Narita and the woman who plays his girlfriend.

The ad highlights the Galaxy S24 Ultra’s Circle to Search feature.

In the commercial, the woman accidentally drops the ring she just received down a drain.

Narita then uses a photo of her wearing the ring and finds it via Circle to Search, smoothly buys it again, and resolves the situation.

The punchline is that the ring costs only 300 yen.

It’s a humorous ad that showcases the Galaxy S24 Ultra’s advanced capabilities.

Halloween Jumbo/Lottery Points ‘Big Bro Jumbo Roulette’ EditionSatoshi Tsumabuki, Riho Yoshioka, Ryo Narita

Jumbo Lottery: “Big Brother Jumbo – Roulette” Version (On Sale Now!) (30 seconds)

In Japan, Halloween is well known as an event where people can enjoy dressing up and cosplay.

In this lottery commercial, “Jumbo Big Bro: Roulette,” scenes of people enjoying Halloween are included to tie in with the Halloween Jumbo.

Satoshi Tsumabuki, the eldest brother, spins the roulette saying, “Let’s boost our luck with Halloween cosplay!” and Ryō Narita, the younger brother, lands the jackpot: “Halloween Jumbo Man.” He’s hyped up by everyone as cool, and amid rising expectations, Halloween Jumbo Man is called in… but for some reason, the brothers fall silent when they see him.

It’s one of those moments where the ideal and reality don’t match—things turned out different from what they imagined (lol).

Samsung Galaxy S24 Ultra: “Summarizing conversations is this easy” / “Foreign-language calls are this easy”Ryo Narita

Two commercials showcase features of the Galaxy S24 Ultra.

In the “Summarizing Conversations Is This Easy” segment, Ryo Narita appears as a staff member on the set of an idol group’s recording.

As the group members all shout out their preferences for a post-show restaurant, Narita gets confused—but he’s fine because he recorded everything on the Galaxy S24 Ultra.

He immediately uses the AI feature to summarize the recording, neatly compiling the members’ requests.

In the other segment, “Foreign-Language Calls Are This Easy,” Narita appears as a delivery driver for a pizza service.

He calls the customer to say he has arrived at the bottom of the apartment building, only to find the person on the other end is a foreigner.

Flustered because he can’t communicate and doesn’t know where the room is, Narita uses the Galaxy S24 Ultra’s translation feature to successfully deliver the pizza.

While both scenarios might be a bit unusual, they present concrete use cases that make the device’s functionality feel close to everyday life.

Lotte Lady Borden “New Flavor” Version / “Video Call” VersionRyo Narita

Actor Ryo Narita conveys the deliciousness of Lotte’s Lady Borden in this commercial series.

The “New Flavor” spot features a vertical, SNS-like screen, while the “Video Call” spot resembles a video call interface—both leave a strong impression.

Be sure to notice Narita’s relaxed expressions as well.

Compilation of commercials featuring Ryo Narita: captivating with cool direction! (41–50)

“New encounters begin on TikTok” (version)

Ryo Narita gazes wistfully at the full-bloom cherry blossoms; God Is a Girl? (Kamisai) new song “Meguru Meguru” chosen for a commercial; new TikTok ad: “New encounters start on TikTok.”

Kamisai (God Does Not Roll Dice), a rock band best known for the ballad “Yona-Uta,” which went viral mainly on TikTok.

“Meguru Meguru” is a driving, medium-up tune released digitally in 2021.

Its lyrics, which echo the feeling of a fresh start in spring, are deeply emotional.

Starting in April 2021, it was featured in the “New encounters begin on TikTok” commercial starring Ryo Narita, Fumiyo Kohinata, and Zonosanssan.

The propulsive, forward-thrusting rhythm makes you want to break into a run—it feels great.

Perfect for when you’re ready to start something new!

Lotte Lady Borden “At the End of the Day” version / “Tower Buy” version / “Begging Phone Call” version / “Reward Tower” version /Ryo Narita

These are the “At the End of the Day” spot, which shows Ryo Narita slowly savoring ice cream, and three video-call-style spots with Narita: “Tower Buy,” “Begging Call,” and “Reward Tower.” In every commercial, Lady Borden’s delicious “fluffy yet rich” taste is highlighted, surely making many viewers think, “I want to eat it!” It’s also striking how Lady Borden is portrayed as a daily reward.