Ranking of Commercial Songs and Popular Tracks by Male Japanese Artists [2026]

White LoversKuwata Keisuke1rank/position

Keisuke Kuwata – Shiroi Koibitotachi (Full ver.)

It is a lyrical ballad that depicts the bittersweet feelings of love in winter.

Released in October 2001, it is a work by Keisuke Kuwata themed around the winter season.

Rather than simply mourning a love that has passed, it also carries a sense of celebrating the memories of love, portraying warm emotions alongside scenes of a city blanketed in falling snow.

It was used as the theme song for Coca-Cola’s “No Reason” campaign commercial, and later featured in UNIQLO’s “LifeWear” commercial, earning affection from a wide audience.

It is a heartwarming song to listen to when you want to heal a heart hurt by love or reflect on cherished memories.

Night of Osmanthuskinoko teikoku2rank/position

Kinoko Teikoku — Night of the Osmanthus

A SUUMO commercial packed with all sorts of “firsts,” starring Moka Kamishiraishi.

From her first time living alone to the many first experiences that come with it, the ad is exciting for viewers to watch.

The commercial song features Kinoko Teikoku’s “Kinmokusei no Yoru.”

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utatane

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Season of LoveNaoto Intiraymi3rank/position

Naoto Inti Raymi – Season of Love from “THE BEST!”

The song used in the commercial for Kirin Beer’s canned chuhai “Hyoketsu” was “Koisuru Kisetsu” by Japanese singer-songwriter Naoto Inti Raymi.

It brightly and refreshingly portrays the heart-pounding feeling of falling in love, and its catchy, pop vibe seems to match the product’s image.

Fukuwarai (a traditional Japanese “lucky laugh” face-making game)Takahashi Yuu4rank/position

Yu Takahashi - Fukuwarai

It’s used as a jingle in a takoyaki commercial.

There are even stories of many celebrities being encouraged by this song, so I believe countless people have been influenced by it.

It makes you feel like you can laugh and blow all your worries away.

Go The DistanceDEAN FUJIOKA5rank/position

DEAN FUJIOKA & The Record of Concealment – “Go The Distance – JP Ver.” (Official Promotion Video)

This commercial features Dean Fujioka and introduces the appeal of the new Golf.

It showcases its strengths in every aspect—exterior, interior, and driver-assistance systems—making it a comprehensive ad that lets you grasp the key features of the new Golf just by watching it.

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Hane Keisuke

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MELROSE ~A Promise Not to Love~EXILE ATSUSHI6rank/position

EXILE ATSUSHI / MELROSE ~A Promise Not to Love~

Released in 2012 as EXILE ATSUSHI’s third single overall.

The song portrays a mature romance about falling in love with someone one must not love, and it was featured in the “Reveur Moist & Gloss” commercial.

It reached No.

2 on the Oricon Weekly Singles Chart.

Love StoryEXILE TAKAHIRO7rank/position

EXILE TAKAHIRO / Love Story

EXILE TAKAHIRO’s second single, “Love Story,” was selected as the commercial song for Samantha Thavasa meets SAMANTHA KINGZ.

The lyrics, which straightforwardly depict a bright future with a loved one, are wonderful.