A roundup of nostalgic toys for people born in the ’90s [Trends]

SWIMMER Swimmer

SWIMMER, the cute accessory brand that was hugely popular in the Heisei era, is known for its colorful, pop designs.

It’s full of items that are fun just to look at—stationery, accessories, small cases, and more.

Since the start of the Reiwa era, it’s been in the spotlight again for its nostalgic charm and cuteness, appealing to a wide range of ages from kids to adults.

For example, pens and pouches adorned with cake and fruit motifs are items that make you smile every time you use them.

SWIMMER is perfect for anyone who wants to add a little fun to everyday life—a treasure box of delights for lovers of all things cute.

It brings back Heisei memories while fitting perfectly into life today.

Be sure to check it out!

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kepiko

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Profile book

@maichannn

#PR#AdobeAcrobatI tried drawing a nostalgic Heisei-era profile page 💫#Profile BookHeisei#PDFAdobe

♬ Tempo classic used in athletic meet – Kohrogi

If you were a girl who spent her childhood in the Heisei era, you almost certainly know the “profile book.” Depending on the product, it had all sorts of sections—name, nickname, hobbies, favorite color, and more.

It felt like everyone had one back then.

If you had lots of friends, you probably had to fill out tons of pages, which was tough, but it was a tool for getting to know people and becoming closer.

The handwritten aspect felt warm, and when someone wrote something unexpected, it led to new discoveries and sparked more conversations with friends.

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sasashina

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Reprint editions are popular too! Tamagotchi

Tamagotchi Turns 30 Next Year: A New Release Is Born — Creating Opportunities to Learn About the State of the Earth Through a “Toy”

Tamagotchi, released by Bandai in 1996, sparked a massive boom that became a social phenomenon—many people at the time found it hard to get their hands on one! Tamagotchi remains popular today, and unlike in the past, it now has a color screen, zoom, and communication features, continuing to evolve.

When it first launched, the ways to raise your Tamagotchi were limited and the game was something you played on your own, but once communication features were added, you could interact with other people’s Tamagotchi, expanding the ways to play.

There are also many character collaboration editions, making it a product you can’t help wanting more of.

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sasashina

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Timeless! Mini 4WD

Mini 4WD, the craze that captivated kids of the Showa era — from parents to children, the boom lives on; the secret of its enduring popularity lies in technological innovation

Mini 4WD has been a popular pastime for over 40 years.

Some say the fourth boom has arrived—no, it’s the fifth!—and everyone seems to have their own favorite car tied to personal memories.

I’ve even seen news about fathers of today’s generation enjoying Mini 4WD together with their kids.

One of the charms of Mini 4WD is that you don’t just run what you bought out of the box; you can combine parts, sometimes make your own, and there’s plenty of room for creativity and ingenuity.

There are even videos that showcase every Mini 4WD machine ever made.

I hope people who were obsessed with it back in the Heisei era will give them a watch.