A special feature on hit songs produced by and from Being! Rediscover their charm.
Being, a music agency founded by producer Daikoh Nagato.
In the 1990s, it released a string of hit songs that dominated the scene and built a major presence.
In 2023, the company changed its name to B ZONE and continues to influence the music landscape.
The timeless masterpieces of artists who could be called the faces of their era still shine today.
In this article, we’ll introduce captivating songs by Being-affiliated artists that color a page of youth.
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- Songs by BEGIN. BEGIN’s classic hits and recommended popular tracks.
- B’z’s Popular Songs: Introducing Hit Tracks and Hidden Gems Beloved by Fans!
- Resonates across generations! Hit songs that colored the Heisei era, perfect as BGM
- Only famous artists! Anime songs that energize the Reiwa era
- [Touching the Heart] A Collection of Recommended Ballads for Men
- BEAST (Highlight) greatest songs | From smash hits to the latest tracks, all at once
- A roundup of female singers who create wonderful cover songs
- [DEEN’s Masterpieces] A Collection of Hit Songs Loved Across Generations
- Anime songs that were hits in the 1990s. Recommended masterpieces and popular tracks.
- Nostalgic Yet Everlasting: Classic Hits by 1990s Idol Singers
- [Heisei Retro] Hit Japanese songs that defined the 1990s. Recommended J-POP classics.
- Classic and hit songs by nostalgic Japanese bands from the 1990s
A special feature on classic hits produced by and from Being! Rediscover the charm (11–20)
Absolutely no oneZYYG
Many of you may remember it as the theme song for the anime SLAM DUNK, right? Released in 1995 by the Being-affiliated rock band ZYYG, this track marked the beginning of the anime’s second season.
Takayama Seiki’s powerful vocals and the heavy guitar riffs create a tough, hard-edged sound that really electrifies you.
The lyrics strikingly mirror Hanamichi Sakuragi’s stoic resolve after losing to Kainan and vowing to rise again.
When you feel like you’re about to be knocked down by something, listen to this song—it will fire you up with the message that “no one can take your place.” It might just help you find the resolve to face tomorrow.
I want to shout that I love you.BAAD
The moment that intro rings out, I bet many of you feel a sudden heat well up in your chest.
As the theme song of the anime SLAM DUNK, it’s an immortal classic by BAAD that represents the Being sound of the ’90s.
Kyoji Yamada’s husky voice, laced with a sense of urgency, sings of the frustration of never becoming more than friends, squeezing the listener’s heart in the process.
The chorus, where feelings burst out straight and raw, is a true cry of the soul.
It overlaps with the passionate drama of the story’s characters, wrapping you in a rush that makes the scenes unfold right before your eyes.
It’s a timeless anthem of youth, isn’t it?
CRAZY DOCTORLOUDNESS
A signature masterpiece by LOUDNESS that electrifies with Akira Takasaki’s chiseled guitar riffs and Minoru Niihara’s soaring vocals! Though they once belonged to a Being-affiliated label, this 1984 track grips listeners from the opening machine-gun snare.
While complex rhythms and a jaw-dropping, virtuosic guitar solo strike sparks, the melody is astonishingly catchy.
That exquisite sense of balance is precisely the essence of a band that has battled on the world stage.
You can almost see the ground-shaking roar and unity of the crowd when this song kicks off live.
A truly legendary track that rewrote the history of Japanese heavy metal.
Odoru Pompoko RinB.B. Kuīnzu
Released in 1990, this was B.B.
Queens’ debut single that sparked a massive craze.
As the ending theme for the anime Chibi Maruko-chan, it played in households across Japan and became a national hit that everyone—from kids to adults—could sing and dance to.
It also drew attention for having lyrics written by the original creator, Momoko Sakura.
In fact, the group was a masked super-unit planned by Being, packed with top-tier talent; the outstanding performances by artists like Fusanosuke Kondo and Yuko Tsubokura underpin the irresistibly upbeat sound.
Its mysterious, whimsical phrases stick in your head after just one listen.
The moment you hear the intro, the excitement of those days comes rushing back—a song that truly defines its era.
Don’t avert your eyes.DEEN
This is DEEN’s fifth single, which became a million-seller and is widely known as a refreshing summer anthem thanks to its use in the “Pocari Sweat” commercial.
The lyrics by ZARD’s Izumi Sakai portray a straightforward plea—“Don’t avert your eyes”—from someone bewildered by a lover’s change.
Many listeners may feel their hearts tighten at that earnest emotion.
Shuichi Ikemori’s soaring vocals resonate over a sparkling melody that epitomizes the Being sound.
Interestingly, Ikemori himself felt a bit embarrassed by the freshness of the song at the time.
Perhaps that very purity is the charm that continues to shine even now.
Midnight PretendersAran Tomoko
A city pop classic by Tomoko Aran that gained global reappraisal after being sampled by The Weeknd.
As a founding member of Being, Aran weaves delicate lyrics that meld exquisitely with a melody crafted by Tetsuro Oda.
The gently drifting synthesizers and smooth, subdued bass line evoke both the glitter of the city at night and the loneliness that lurks beneath it.
Though the lovers know it’s a “deceptive affair,” a series of secret trysts, they surrender themselves to those fleeting moments—an unstable passion that tightens the listener’s chest.
It’s a timeless track whose undimmed brilliance makes its enduring love easy to understand.
Special feature on classic hits by artists produced by Being! Rediscover the charm (21–30)
FIELD OF VIEWFIELD OF VIEW
A million-selling song by the band FIELD OF VIEW, known for their striking black suits inspired by The Beatles.
It became a huge hit after being featured in a Pocari Sweat commercial, spreading into households nationwide.
It was consistently a top favorite in karaoke rankings.
Even today, it remains a classic.