Being, a music agency founded by producer Daikoh Nagato.
In the 1990s, it released a string of hit songs that dominated the scene and built a major presence.
In 2023, the company changed its name to B ZONE and continues to influence the music landscape.
The timeless masterpieces of artists who could be called the faces of their era still shine today.
In this article, we’ll introduce captivating songs by Being-affiliated artists that color a page of youth.
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- Songs by BEGIN. BEGIN’s classic hits and recommended popular tracks.
- B’z’s Popular Songs: Introducing Hit Tracks and Hidden Gems Beloved by Fans!
- Resonates across generations! Hit songs that colored the Heisei era, perfect as BGM
- Only famous artists! Anime songs that energize the Reiwa era
- [Touching the Heart] A Collection of Recommended Ballads for Men
- BEAST (Highlight) greatest songs | From smash hits to the latest tracks, all at once
- A roundup of female singers who create wonderful cover songs
- [DEEN’s Masterpieces] A Collection of Hit Songs Loved Across Generations
- Anime songs that were hits in the 1990s. Recommended masterpieces and popular tracks.
- Nostalgic Yet Everlasting: Classic Hits by 1990s Idol Singers
- [Heisei Retro] Hit Japanese songs that defined the 1990s. Recommended J-POP classics.
- Classic and hit songs by nostalgic Japanese bands from the 1990s
A special feature on hit songs by Being’s productions and artists! Rediscover the appeal (1–10)
suddenlyFIELD OF VIEW
A massive hit by FIELD OF VIEW from the golden Being duo: lyrics by ZARD’s Izumi Sakai and music by Tetsurō Oda.
Just hearing the guitar riff in the intro is enough for many to picture blue skies and that Pocari Sweat commercial.
Yūya Asaoka’s endlessly soaring high-toned voice captures the sparkle and exhilaration of a love that arrived, just as the title says, “suddenly.” The strikingly straightforward lyrics about love are enough to make your heart burn just by listening.
It’s an unfading anthem that makes you feel as if a scene from your own youth is coming back to life, reminding you of those bittersweet emotions you’d forgotten.
I don’t want to let go.T-BOLAN
A single cut from T-BOLAN’s first album, this classic ballad was the catalyst for T-BOLAN’s breakthrough.
The rock-influenced arrangement of the ballad is deeply captivating.
Gackt has also cited it as a memorable song, and it’s a tune loved by many.
La La LaDaikoku Maki
Among female artists from the Being label, Maki Ohguro boasts the most powerful volume and vocal ability, and this is her massive hit.
It’s the best-selling song of Maki Ohguro’s career.
The “la-la-la~” in the chorus is a crowd-pleaser at karaoke and always comes in handy.
Despite its bittersweet lyrics, it’s a song that lifts your spirits.
mysteryKomatsu Miho
This is Miho Komatsu’s debut single, released under the Kansai label of the Being Group.
True to the title of the song, she remained an “enigma” after her debut: she never appeared in the media and didn’t perform live at all.
The track features programmed production, and her voice seems to be processed as well, making her true nature all the more of a mystery.
After the DreamGARNET CROW
A music group formed mainly by music creators belonging to the Being Group.
They are a distinctive group that produces many songs rooted in neo-acoustic music.
With the hit of “Yume Mita Ato de,” they made their first appearance on terrestrial television on Music Station.
Love, Day After TomorrowKuraki Mai
This is Mai Kuraki’s debut single, released when she was 17.
The song was created around the theme: “Even if I can’t do it today, I want to be someone who can properly express myself the next time I see you,” and her clear, radiant vocals are encouraging.
Also note the music video, which clearly takes cues from Hikaru Utada’s ‘Automatic’ PV.
Let’s meet in our dreams.SARD UNDERGROUND
This is a song by SARD UNDERGROUND, a band that began as a ZARD tribute and now carries the Being sound into the present.
It’s a heart-wrenching medium-tempo ballad that was also used as an ending theme for Detective Conan.
The lyrics, written by vocalist Yua Kamino, delicately portray the feelings of yearning for someone precious you can’t meet, conveyed through her clear, translucent voice.
The title is said to contain a bittersweet yet romantic charm: if you place a photo of the person you love under your pillow, you can meet them in your dreams.
It captures the pure longing of someone who can’t forget the person they love and wishes, “Even if it’s only in a dream, I want to see you.” Anyone who’s had a similar experience will surely feel a deep resonance.