Fujifilm commercials: a collection of TV spots for Utsurun-desu (QuickSnap) and instax
Fujifilm has long been a manufacturer of cameras and film, and its instant camera brand instax—known in Japan for products like Utsurun-desu and Cheki—is widely popular.
Since 2008, the company has also entered the cosmetics market, launching brands such as ASTALIFT.
In this article, we’ll showcase a collection of Fujifilm commercials, highlighting the company’s diverse range of business areas.
From the long-running New Year’s series “Let’s Capture the New Year” to the stylish, youth-oriented instax mini campaigns, there are many fan-favorite ads—so take this opportunity to check them out.
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Fujifilm commercials: A compilation of commercials for Utsurun-desu and instax (1–10)
FUJIFILM — We can change the world, one step at a time. “Endoscopic AI Diagnostic Support Technology” edition

When people think of Fujifilm, they tend to picture products and services related to photography, like cameras.
But the company is leveraging its advanced technologies to contribute across a wide range of fields.
This commercial introduces AI-assisted endoscopic diagnostic technology in the medical field.
It’s impressive to see how such technology is being used to support our health.
Fujifilm Photo Happiness Theory: “People can become happy through photographs” edition

This Fujifilm commercial features a variety of people, but what they all have in common is that they’re handling, taking, or looking at photographs.
Titled “The Photo Happiness Theory,” the ad depicts how people find happiness through photos.
Fujifilm instax Link: Excitement connects — “instax mini Link 3” editionSuzu Hirose, Ryusei Yokohama

This is a Fujifilm commercial featuring Suzu Hirose and Ryusei Yokohama enjoying taking photos at Instagrammable spots.
It highlights how you can print the photos you take in various formats.
The CM song is “MY BODY IS CUTE,” a solo project track by Utaha from Wednesday Campanella.
Its positive lyrics and bright melody put you in a cheerful mood!


