Fujifilm has long been a manufacturer of cameras and film, and its instant camera brand instax—known in Japan for products like Utsurun-desu and Cheki—is widely popular.
Since 2008, the company has also entered the cosmetics market, launching brands such as ASTALIFT.
In this article, we’ll showcase a collection of Fujifilm commercials, highlighting the company’s diverse range of business areas.
From the long-running New Year’s series “Let’s Capture the New Year” to the stylish, youth-oriented instax mini campaigns, there are many fan-favorite ads—so take this opportunity to check them out.
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Fujifilm commercials: A compilation of commercials for Utsurun-desu and instax (1–10)
Fujifilm “instax mini Evo: Time Slip in the Cinema”NEW!Suzu Hirose, Ryusei Yokohama
It depicts Ryusei Yokohama using the instax mini Evo Cinema to photograph Suzu Hirose.
Through the two of them enjoying the shoot, it introduces features like the “G Dial,” which can recreate looks from various eras, and shows that you can capture not only instax prints but also video.
It conveys not just the camera’s functions, but the fun of the instax mini Evo Cinema itself as well.
FujifilmKirin Kiki
When it comes to classic New Year commercials, you can’t leave out Fujifilm’s “Utsurun-desu” and the “Let’s Capture New Year’s” series.
This one is set around New Year’s Day 2001.
While two photo shop clerks say they photographed the first sunrise of the year, Kirin Kiki says she captured the “first sunset.” The quick retort—“So you couldn’t wake up, huh?”—and her sheepish expression make for a memorably humorous touch.
Fujifilm “Let’s Capture the New Year♪ 2026 ‘instax’ Fateful Mochitsuki”Suzu Hirose, Ryusei Yokohama, Ryo Yoshizawa, Toshinori Omi
When it comes to New Year’s commercials, Fujifilm’s ads are indispensable.
Through scenes of the cast taking on a mochi-pounding challenge, they introduce a new Instax that can also shoot videos.
The commercial shows how scanning the QR code printed on the Instax print lets you play back the recorded video, and many people were likely intrigued by this unprecedented, new kind of experience.
Fujifilm ASTALIFT Jelly 15th Anniversary: “Firmness Science for Aging Care”
This is a commercial for Astalift Jelly, which proposes anti-aging care focused on skin firmness.
It clearly emphasizes how the active ingredients penetrate the skin and help restore its firmness.
The simple presentation makes the product’s appeal easy to understand and leaves a lasting impression.
Fujifilm “Zero-Helium MRI Technology”
This commercial conveys the attitude of companies tackling advanced technologies, using Fujifilm’s zero-helium MRI technology as an example.
With the overarching concept that “we can change the world one step at a time,” it emphasizes technological progress that also considers the planet.
It also evokes a sense of excitement about the future—about how technology will continue to advance.
Fujifilm Fujicolor N100 Let’s capture the New Year
The long-beloved Fuji Color staple commercial series “Let’s Photograph the New Year” dates back to 1966, when it first began airing.
From 1978, Kiki Kirin was cast in the commercials, and many people likely remember the Fuji Color ads in which she appeared.
FUJIFILM KiT Photo Album Cues: “Our Little Cute Album That’s So Us”
A woman riding in a taxi is connecting her smartphone to KiT Photo Album Cues.
KiT Photo Album Cues is an item that lets you share photo albums with friends using a key-shaped keychain.
In the commercial, you’ll also see lots of wonderful photos of memories shared between the woman in the taxi and her friends.
