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Heisei Retro Design: A Nostalgic World Gaining Renewed Attention in the Reiwa Era

Does the term “Heisei retro” strike a chord with you? The era brimmed with warm, appealing designs born from a unique aesthetic where digital and analog intersected.

From fonts and logos to packaging, Heisei-era designs have a curious way of inspiring affection.

In this feature, we’ll explore the charm of “Heisei Retro Design,” where nostalgia and freshness coexist.

Whether you remember those days or are discovering them for the first time, you’re sure to find something new.

[Heisei Retro Design] A Nostalgic World Gaining Renewed Attention in the Reiwa Era (11–20)

Heisei pre-frame

An iconic purikura packed with Sanrio characters who relentlessly pursue “kawaii” in every era.

The collaboration between characters with timeless cuteness and purikura machines loaded with ever-evolving digital tech is Japanese pop culture the world can be proud of.

The adorably designed frames—so cute you’ll have trouble choosing—are all free-spirited and bursting with a bright Heisei vibe.

Enjoy the uniquely Heisei mood of these characters who have lived through the turbulent Showa, Heisei, and Reiwa eras!

In conclusion

We’ve introduced the charm of Heisei retro design.

Its color palettes, logos, and typography—beloved as icons of the era—remain timeless.

Don’t you feel the cross-generational expressiveness and potential in those nostalgic designs that still shine with a fresh glow today? We hope you’ll continue to enjoy the enduring world of Heisei retro design.