Lovely commercial jingle

Ichiro’s commercials roundup: a one-stop showcase of both old and new spots.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Ichiro, who represented Japan as a baseball player and shone on the world stage.

After excelling with the Orix BlueWave in Japan, he went on to make his mark in the Major Leagues with teams like the Seattle Mariners.

The philosophy he established to deliver peak performance has undoubtedly influenced not only athletes but also countless fans.

In this article, we’ll showcase all the commercials Ichiro has appeared in over the years.

Some of them even feature Ichiro talking about his outlook on life—there’s plenty to enjoy.

A must-see even if you’re not a baseball fan!

Compilation of commercials featuring Ichiro. A comprehensive showcase of both old and new (1–10)

ORIX “Motivation MAX! Logistics Facility” EpisodeIchiro, Rina Kawaei

Rina Kawaei bashfully shows her comical “Yaruki MAX!” enthusiasm in ORIX’s corporate TV commercial, “Yaruki MAX! Logistics Facility” edition.

This commercial features Rina Kawaei as an ORIX employee introducing the company’s logistics facilities to a friend, while also highlighting the company’s commitment to supporting logistics.

The key point is how she gets more and more passionate as she talks, which comically ends up embodying the catchphrase “Motivation MAX,” originally voiced as a complaint.

The humorous development of Ichiro watching her adds to the lively vibe and clearly conveys a cheerful mood and a positive attitude.

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ORIX: ‘Motivation MAX! Large Vessels’ EditionIchiro, Rina Kawaei

Rina Kawaei was supposed to be on “maximum vacation,” but… she made a surprise appearance at a ship launching ceremony!? ORIX’s new commercial: “Motivation MAX! Large Vessel” edition

This is a commercial featuring Rina Kawaei appearing as an ORIX employee, highlighting how ORIX supports maritime transportation with large vessels.

Although she’s supposed to be enjoying her time off, she spots an ORIX bulk carrier and impulsively crashes a launching ceremony, leading to a comedic turn of events.

Even though she’s dismissive of the phrase “yaruki MAX” (maximum motivation), she can’t help getting enthusiastic in her commentary, which also conveys that she’s actually brimming with motivation.

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House Foods Vermont Curry 1997 TV commercialIchiro

[Nostalgic Commercial] House “Vermont Curry” Ichiro, Ichirō Suzuki, 1997 Retro Japanese Commercials

It’s a commercial that highlights how curry connects to happiness, shown through children making curry and Ichiro staying close by their side.

The kids’ smiling faces also clearly convey how easy Vermont Curry is to enjoy.

The song that further accentuates the cheerful atmosphere of everyone working together to cook is “Let’s Go! Tough Guy” by Propeller.

Its powerful band sound and straightforward, impactful vocals are memorable, evoking an image of energetically striding into the future.

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Ichiro’s TV commercials compilation: a full roundup of both old and new (11–20)

SMBC Nikko Securities Asset Stories: ‘Mr. A’s Sakura’ / ‘Mr. B’s Cake’ / ‘Mr. C and Mrs. C’s Rules’ / ‘Mr. D’s Gift’Ichiro

CM 'The Story of Assets | Mr. A's Sakura' 60-second version SMBC Nikko Securities

CM “The Story of Assets | Mr. B’s Cake” 60 seconds SMBC Nikko Securities

CM “The Story of Assets | The Cs’ Rules” 60-second version, SMBC Nikko Securities

Commercial: “Tales of Assets | Mr. D’s Gift” 60-second Version – SMBC Nikko Securities

This commercial depicts various episodes related to personal assets and conveys SMBC’s desire to support each person’s life through their assets.

Ichiro learns about each asset and life story through books, and the gentle expressions he shows as he discovers these episodes also convey the importance of assets.

The final message differs depending on the episode, highlighting that people engage with their assets in many different ways and inviting viewers to consider their own approach to building assets.

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Sato Pharmaceutical Yunker Kotei “Golden Spiral Staircase” VersionIchiro

Yunker Kotei “The Golden Spiral Staircase” Version

Titled “Golden Spiral Staircase,” this is a Yunker commercial featuring Ichiro.

As he climbs the stairs step by step, he talks about the importance of persistence.

When Ichiro speaks about persistence, it really carries a different level of persuasiveness.

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SMBC Nikko Securities – Every asset has a story: “President” version / “Married Couple” version / “Executive” versionIchiro

CM 'Every asset has a story.' President Version 30s / SMBC Nikko Securities

CM 'Every asset has a story.' Married Couple Edition 30 seconds / SMBC Nikko Securities

CM 'Every asset has a story.' Executive version 30 seconds / SMBC Nikko Securities

This is a commercial from SMBC Nikko Securities themed “Every asset has a story,” in which we hear three patterns of asset stories: those of a company president, a married couple, and an executive.

As they look back on their work to date and their life cycles, the way their assets are depicted with a line graph conveys the episodes behind them and really strikes a chord.

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