Summary of Kagome commercials: colorful, friendly ads reminiscent of vegetables.
Kagome is a food manufacturer that started with tomato cultivation.
They handle many popular products, including condiments like Worcestershire sauce made with vegetables and tomato ketchup, which holds a large share of the market, as well as Vegetable Life, a vegetable juice that’s appealing for its convenience.
In this article, we’ll introduce Kagome’s commercials, which highlight the company’s attractive lineup of products made by processing tomatoes and other vegetables.
Kagome’s commercials are known for being fresh and approachable, and recently, the ones featuring Travis Japan have also been drawing attention.
Now, let’s take a look at what kinds of commercials they have!
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Kagome commercial collection: colorful, friendly ads like vegetables (1–10)
Kagome Spicy Chili Tomato Hot Pot Soup ‘Deadly Delicious Spicy Chili Tomato Hot Pot’ version / Soup for Rice ‘Open, Pour, Eat’ versionAtarashii Gakko no Leaders

In this commercial featuring Atarashii Gakko no Leaders, they introduce creative ways to enjoy Kagome’s spicy chili tomato hotpot.
RIN adds tortilla chips for extra crunch, while KANON recommends finishing it off with a cheese risotto.
Both twists look absolutely delicious and make you want to try them yourself!
KAGOME Vegetable Life 100 Love is made of 70% + 30% “Umbrella on a Sunny Day” / “Bedtime Story” / “Meals” / “Today’s Outfit”




In reference to the fact that Kagome’s Yasai Seikatsu is made of 70% vegetables and 30% fruit juice, the narration says that 70% of the words expressing love for a child can be put into words, while the remaining 30% cannot.
I think this will resonate deeply with people who have small children or those who have experience raising children.
Kagome Tomato Ketchup “Grilled Ketchup / Awakening” Version / Poured Tomato “Spilling Over” VersionAtarashii Gakko no Leaders

These are Kagome commercials for ketchup and tomato sauce featuring Atarashii Gakko no Leaders.
In the ketchup ad, “Yaki Ketchup / Awakening,” they show that stir-frying ketchup turns it into a sauce with concentrated umami.
In the tomato sauce ad for Bukkake Tomato, “Overflowing,” they introduce how it’s delicious even when poured over ramen or pork bowls.
The BGM uses “Tokyo Calling,” a striking track with rap delivered over a powerful beat.
Its lyrics carry an encouraging message—“Let’s hold hope for the future and do what we want to do now!”—making it a song that fires you up like an anthem.


