Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
Kewpie commercials. From mayonnaise and dressings to jam (1–10)
Kewpie Chunky Lemon Tartar Sauce ‘Hello Lemon Tartar’ VersionNarration: Narumi Kaho
The commercial “Hello Lemotar” features lemon tartar sauce with a refreshing lemon flavor that whets the appetite.
It shows the sauce being drizzled over various fried foods—karaage, white fish fry, and fried shrimp—and just imagining the taste makes you want to murmur, “That looks so good…” The background music is an original CM track with gentle scat vocals and a light, catchy rhythm.
The narration is by voice actor Narumi Kaho, and her bright voice, combined with the overall tone, gives the commercial a clean, refreshing feel.
Kewpie Mix-in Pasta Sauce Tarako (Cod Roe)
When you think of Kewpie commercials, this is probably the one that comes to mind, right? The song used in the cod roe pasta sauce ad was Kigurumi’s “Tarako Tarako Tarako.” A child-actor audition was held specifically for this commercial, and the two selected formed the duo Kigurumi.
After some member changes, they ended their activities in 2009.
The insanely catchy melody and lyrics get stuck in your head after just one listen! Back then, lots of people imitated the dance, too.
If you read all the lyrics, they depict cod roe steadily closing in on hungry people—honestly, it’s a little scary.
Kewpie Aohata Verde Toast Spread “SPEED BAKERY”
This is a commercial introducing Verde Toast Spread, which lets you easily make delicious toast that’s a bit different from the usual—just spread and bake.
Choose your favorite flavor from the wide lineup, spread it on bread, and bake—done.
It really highlights how simple it is.
You can imagine thinking, “Perfect for busy mornings,” or “Great when I want a different flavor of toast!”
Kewpie Kewpie Half “In the Mood for Half Products” Version
Kewpie Half is introduced through three women enjoying a round of golf.
They appear riding in a cart, put on their gloves, and take big swings! The sight of them having fun while cheering is especially striking.
In the commercial, the tagline “About half is just right” is displayed, and Kewpie Half is shown floating in midair.
Kewpie Half: “Quiche Toast – Broccoli” Version / “Mushroom” Version
In Kewpie Half’s “Quiche Toast Broccoli” commercial, Masaharu Fukuyama’s song “Shiawase no Salad” (Salad of Happiness) is featured.
Although the song appears on his 2020 album “AKIRA,” its gentle, catchy melody had already drawn attention from its use in commercials before the album’s release.
Vegetables grown in many different places come together on the home table to become a salad, nourishing us humans.
The song carries a deep message: the things we take for granted aren’t truly guaranteed, and we should give thanks every day.
It’s a track that makes you want to appreciate the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.
Kewpie Mayonnaise: “EARTH Potatoes”Narration: Kengo Kakudate
Among Kewpie’s commercials themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on potatoes.
Through narration and visuals about the town of Park Avenue and its connection to potatoes, it draws attention to the environments in which vegetables are grown.
The American folk song “Shenandoah” is used as the background music, giving the impression of quietly reflecting on the town and its produce.
With warm music and imagery, it’s a commercial that deepens awareness of the environment and heightens appreciation for vegetables.
Kewpie Mayonnaise “EARTH & Chicory” / “EARTH & Celery” / “EARTH & Lettuce”Narration: TENDRE
The Kewpie commercial is striking for its narration, delivered in a novel-like tone while showing the streetscapes of Manhattan.
It unfolds with the idea that in the city you rarely encounter plants, and that the plants closest to us in such an environment are vegetables.
It’s a wonderful ad that makes you feel the presence of vegetables more familiar.
The BGM features a fresh, sophisticated piano piece by monolog.
Monolog began his professional music career at 14 and is an artist based in Boston.