A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
Masaharu Fukuyama, active as both an actor and singer-songwriter, has appeared in numerous TV commercials, captivating viewers with his presence and compelling performances.
In this article, we’ll introduce some of his most memorable commercials.
Many of the ads he appears in also feature his own songs, so please enjoy those as well.
A commercial featuring Masaharu Fukuyama. He’s also responsible for the music in many of the commercials (1–10).
Answering SoftBank’s social challenges: “Next-Generation AI Data Center” editionMasaharu Fukuyama
As Masaharu Fukuyama murmurs, “AI can do anything,” AI Mashaharu tells him there’s a concern that, at this rate, data processing won’t be able to keep up.
In response, it introduces SoftBank’s ongoing construction of an AI data center in Japan.
The message powerfully highlights this as an initiative to accelerate the expanding use of AI.
The background music features “Let’s Become a Family,” a familiar tune from this commercial series.
Released in 2011, the song is also well-loved as a wedding staple.
Nagasaki Stadium City NAGASAKI+NEW “Nagasaki Trip” Version / “Match-Viewing Trip” VersionMasaharu Fukuyama
This commercial showcasing the appeal of Nagasaki Stadium City features Masaharu Fukuyama.
After highlighting sightseeing spots around Nagasaki Prefecture, it gives a thorough look at the many ways to enjoy Stadium City.
The BGM for the commercial uses Fukuyama’s song “Great Freedom.” Created around the theme of great freedom in life, the track delivers a grand, expansive listening experience that perfectly reflects its theme.
SoftBank: Providing answers to social issues. “Food Loss (Sakimiru)” editionMasaharu Fukuyama
This content features Masaharu Fukuyama and the AI “Masha-haru” reflecting on social issues we notice in everyday moments.
From there, it shifts to SoftBank’s initiatives, expressing how Sakimiru, an AI demand-forecasting service, can help solve food loss.
What further highlights the warmth of these future-focused efforts is Masaharu Fukuyama’s song “Kazoku ni Narou yo.” With its gentle, family-themed atmosphere, the song strongly conveys a warmth that leads toward happiness.
SoftBank: Answering social challenges. ‘AI Declaration’ editionMasaharu Fukuyama
This commercial introducing SoftBank’s AI initiatives features Masaharu Fukuyama and his AI partner, AI Mashaharu.
As Fukuyama marvels at the capabilities of SoftBank’s AI, AI Mashaharu walks him through the company’s AI business.
Learning that SoftBank’s AI is being utilized across a variety of fields—and is becoming a partner in solving social challenges—Fukuyama is even more impressed, and the commercial concludes with that scene.
Nippon Life Nissay Sustainability Project: “Connecting Companies” EditionMasaharu Fukuyama
This commercial shows how Nippon Life employees work and conveys their initiative to connect companies.
It features Masaharu Fukuyama closely following the dedicated efforts of Nissay staff, depicting their work on regional revitalization.
The song that highlights the gentle, human-connected atmosphere portrayed in the footage is Masaharu Fukuyama’s “Miraie.” Its calm piano tones layered with a tender, conversational vocal evoke a sense of hope for a bright future.
Nippon Life Nissay Sustainability Project “Cancer Screening” EditionMasaharu Fukuyama
This commercial introduces the Nissay Sustainability Project, Nippon Life’s initiative aimed at building a society where everyone can live with lasting peace of mind.
It unfolds with Masaharu Fukuyama covering interactions between employees and users, and the determined expressions each person shows convey a sense of moving forward into the future.
Enhancing the sense of human connection depicted in the commercial is Masaharu Fukuyama’s “Walking with you.” It’s an instrumental piece played solely on guitar, and the light, nimble strings evoke not only warmth but also a touch of poignancy.
Nippon Life Nissay Sustainability Project “Responsible Investment and Lending” EditionMasaharu Fukuyama
This commercial introducing Nippon Life’s initiatives features Masaharu Fukuyama.
The narration explains that insurance premiums entrusted by customers are being managed by investing in sustainable initiatives.
The sweeping scene lined with wind turbines feels refreshing, and the commercial also includes photos taken by Fukuyama himself.
The gentle acoustic guitar piece used as the BGM is also one of his works.
Titled “Walking with you,” the track is an instrumental written specifically for the commercial.