A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
Masaharu Fukuyama, active as both an actor and singer-songwriter, has appeared in numerous TV commercials, captivating viewers with his presence and compelling performances.
In this article, we’ll introduce some of his most memorable commercials.
Many of the ads he appears in also feature his own songs, so please enjoy those as well.
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A commercial featuring Masaharu Fukuyama. He’s also responsible for the music in many of the commercials (1–10).
DUNLOP WINTER MAXX 03 “Daruma-san ga Koronda” VersionMasaharu Fukuyama
This commercial promotes how Dunlop tires can come to a solid stop even on slippery roads, set against a chilly, wintry world.
In a curious twist, Masaharu Fukuyama calls out “Daruma-san ga koronda” to a car, and the way the car stops instantly communicates the tires’ performance.
Because it creates the impression that even on normal roads you wouldn’t be able to stop this well, the superior performance really stands out.
It also conveys a sense of safety, showing that the car can stop firmly in critical moments.
Japanet Water – Natural Water from Mt. Fuji: “Is your body’s water clean?”Masaharu Fukuyama
This commercial conveys how essential water is to people while highlighting that Japanet Water supports that need.
Masaharu Fukuyama speaks about the important fact that 60% of the human body is water, emphasizing that awareness of water leads to better health.
It shows that even the water we drink every day can be easily improved with Japanet Water, allowing you to incorporate water that prioritizes safety—paired with beautiful imagery of water.
The visuals centered on white and the gentle narration also give an impression of warmth that feels close to people.
Japanet Water – Natural Water from Mt. Fuji: ‘Japanet Water, It’s Clean.’ (Edition)Masaharu Fukuyama
This commercial highlights how beautiful and safe the water used by Japanet Water is by juxtaposing it with natural landscapes.
It plays like a journey in which Masaharu Fukuyama searches for water, gradually approaching the headwaters to convey the idea that the water is “refined” along the way.
Because the visuals present the water so strikingly and with a refreshing tone, it really brings home the notion of delicious water close at hand.
Further accentuating the gentle atmosphere of the footage is the BGM by Yudai Bando.
The simple, light sound, along with the softly layered chorus, leaves a calming impression.
Commercials featuring Masaharu Fukuyama. Many of them also feature songs he performed! (11–20)
SoftBank Continues to Tackle the SDGs — Toward a Sustainable Society: “Coexisting with AI” Edition / “Educational Disparity and Environmental Issues” EditionMasaharu Fukuyama
Here is a commercial where Masaharu Fukuyama explains that SoftBank is not just a mobile phone company, but one that continually takes on various social issues.
It really shows how broadly they are working toward achieving the SDGs.
Don’t you think the song of his used in the ad also carries the meaning that the entire Earth is like one family?
SoftBank: Answering social challenges. “Smartphone Classroom: Disaster Preparedness Course”Masaharu Fukuyama
Masaharu Fukuyama appears in SoftBank’s disaster-preparedness-themed commercial.
It introduces a class on disaster preparedness using smartphones, offered through SoftBank’s smartphone workshops.
The background music is Fukuyama’s signature song “Kazoku ni Narou yo” (“Let’s Become a Family”), but for this commercial they used a special version with an original arrangement.
It might be interesting to compare it with the original and listen for the differences.
Kewpie Half: “Quiche Toast – Broccoli” Version / “Mushroom” VersionMasaharu Fukuyama
In the Kewpie Half commercial “Quiche Toast Broccoli,” Masaharu Fukuyama’s song “Shiawase no Salad” is featured.
Although the song appears on his 2020 album AKIRA, it had already drawn attention before the album’s release for its gentle, memorable melody heard in the commercial.
Vegetables grown in many different places gather at the family table to become a salad, nourishing us humans.
The song carries a profound message: things we take for granted are not truly guaranteed, and we should remember to be grateful every day.
It’s a song that makes you want to thank the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.
Asahi Breweries Asahi Super Dry “Cheers to the New Year” VersionMasaharu Fukuyama, Tomoya Nakamura, Masaki Suda
This commercial highlights the refreshing sensation of Asahi Super Dry that makes it perfect for welcoming the New Year.
It depicts Masaharu Fukuyama, Masaki Suda, and Tomoya Nakamura enjoying Super Dry, and their expressions convey how its great taste elevates the atmosphere.
The song that further accentuates the fun mood portrayed in the footage is This Is Me from the musical film The Greatest Showman.
The layered vocals over a powerful rhythm and the gradually grander sound are striking, and together with the dynamic singing, they convey a sense of hope for forging a bright future.