A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
Masaharu Fukuyama, active as both an actor and singer-songwriter, has appeared in numerous TV commercials, captivating viewers with his presence and compelling performances.
In this article, we’ll introduce some of his most memorable commercials.
Many of the ads he appears in also feature his own songs, so please enjoy those as well.
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Commercials featuring Masaharu Fukuyama. Many of them also feature songs he performed! (11–20)
Nagasaki Stadium City Project “Launch” EditionMasaharu Fukuyama
This commercial makes a grand appeal for the launch of the Nagasaki Stadium City Project, a new urban development centered around Nagasaki Stadium.
It conveys that by enhancing not only the stadium but also the surrounding facilities, the entire region will be energized.
The scenes of the town taking shape and Masaharu Fukuyama’s powerful narration evoke a sense of hope for an opening future.
Further highlighting the hope portrayed in the visuals is Fukuyama’s song “Hikari” (“Light”).
Its majestic sound and layered chorus of many voices leave a strong impression and capture the excitement of something new beginning.
Nagasaki Stadium City Project: “Nagasaki Stadium City Opening Date Announcement” EditionMasaharu Fukuyama
This is a commercial announcing the opening date of Nagasaki Stadium that conveys the excitement of a new landmark being completed in the city.
While the construction scenes communicate a sense of strength, showing what the surrounding town is like alongside Masaharu Fukuyama’s narration really heightens the desire to visit.
What further accentuates that thrilling feeling of something new beginning is Masaharu Fukuyama’s song “Hikari” (“Light”).
Its structure—layering vocals over a powerful sound—is striking, and the soaring singing voice evokes an energy moving toward the future.
U-NEXT HOLDINGS 2024 CommercialMasaharu Fukuyama, Natsuki Deguchi
This commercial conveys the range of services U-NEXT offers through an exchange between Masaharu Fukuyama and Natsuki Deguchi.
It shows Fukuyama reacting to his own song playing on USEN, while Deguchi is watching footage of him on U-NEXT—highlighting both the breadth of the service and how it enriches everyday life.
What further accentuates their casual interaction and scenes from cheerful daily life is Masaharu Fukuyama’s “Sakurazaka 2024.” As one of Fukuyama’s signature songs, its gentle melody and tender vocals create a warm atmosphere.
Nippon Life Nissay Sustainability Project “Nurturing the Future” EditionMasaharu Fukuyama
This commercial gently introduces Nissay’s sustainability initiative for the future, the Nissay Sustaina Project.
With the theme of “Nurturing the Future,” it depicts people, communities, and the environment supporting one another, interwoven with Masaharu Fukuyama’s song.
The song featured in these warm visuals is Fukuyama’s “Mirai-e (Future Picture).” Written specifically for the commercial, the piece conveys a wish for people to be able to reunite with their loved ones with a smile.
Centered on piano and layered with a gentle vocal, it conveys a sense of human connection and warmth.
SoftBank: Answering Social Issues “For the Future” / “AI Smart Coach (Basketball)”Masaharu Fukuyama
This commercial showcases various SoftBank initiatives that aim to solve social issues through technology.
In addition to featuring Masaharu Fukuyama, it uses an original arrangement of his signature song “Let’s Become a Family” as the background music.
In the “For the Future” version, you can also see footage from Fukuyama’s live performance in Nagasaki, so please enjoy it.
