Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
- Kewpie’s commercial song. A popular jingle with a pleasant sound.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- A compilation of commercials featuring Tatsuya Fujiwara. The appeal lies in the direction that showcases his signature, full-throttle style.
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
- Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
- Ajinomoto commercials. A collection of Cook Do and Knorr commercials.
Kewpie commercials. From mayonnaise and dressings to jam (1–10)
Kewpie Chunky Lemon Tartar Sauce ‘Hello Lemon Tartar’ VersionNarration: Narumi Kaho
The commercial “Hello Lemotar” features lemon tartar sauce with a refreshing lemon flavor that whets the appetite.
It shows the sauce being drizzled over various fried foods—karaage, white fish fry, and fried shrimp—and just imagining the taste makes you want to murmur, “That looks so good…” The background music is an original CM track with gentle scat vocals and a light, catchy rhythm.
The narration is by voice actor Narumi Kaho, and her bright voice, combined with the overall tone, gives the commercial a clean, refreshing feel.
Kewpie Mix-in Pasta Sauce Tarako (Cod Roe)
When you think of Kewpie commercials, this is probably the one that comes to mind, right? The song used in the cod roe pasta sauce ad was Kigurumi’s “Tarako Tarako Tarako.” A child-actor audition was held specifically for this commercial, and the two selected formed the duo Kigurumi.
After some member changes, they ended their activities in 2009.
The insanely catchy melody and lyrics get stuck in your head after just one listen! Back then, lots of people imitated the dance, too.
If you read all the lyrics, they depict cod roe steadily closing in on hungry people—honestly, it’s a little scary.
Kewpie Kewpie Mayonnaise The Wind Is Visible: “River” Version / “Light” Version / “Stars” VersionNarration: Kunichi Nomura
A Kewpie Mayonnaise commercial created with nature as its theme.
Alongside majestic footage of the Mississippi River and its surrounding landscapes, a poem-like narration speaks about the relationship between people and nature.
The closing tagline, “Humans merge with nature,” which appears near the end of the commercial, is also quite striking.
Kewpie Half: “Quiche Toast – Broccoli” Version / “Mushroom” Version
In Kewpie Half’s “Quiche Toast Broccoli” commercial, Masaharu Fukuyama’s song “Shiawase no Salad” (Salad of Happiness) is featured.
Although the song appears on his 2020 album “AKIRA,” its gentle, catchy melody had already drawn attention from its use in commercials before the album’s release.
Vegetables grown in many different places come together on the home table to become a salad, nourishing us humans.
The song carries a deep message: the things we take for granted aren’t truly guaranteed, and we should give thanks every day.
It’s a track that makes you want to appreciate the people who grow the ingredients, transport them, sell them, and the parents who prepare the meals.
Aohata 55 Jam “Two Varieties in Harmony with the Season” Edition
Aohata 55 Jam is one of the classic strawberry jam products, isn’t it? This commercial tells us that the 55 Jam now comes in two types.
To mark the 55th anniversary, they’ve released a “refreshing spring–summer blend” and a “rich autumn–winter blend” that harmonize with the seasons.
With a calm male narration and vivid strawberry jam spread on delicious-looking toast, the ad evokes a luxurious morning moment.
Kewpie Mayonnaise “EARTH & Chicory” / “EARTH & Celery” / “EARTH & Lettuce”Narration: TENDRE
The Kewpie commercial is striking for its narration, delivered in a novel-like tone while showing the streetscapes of Manhattan.
It unfolds with the idea that in the city you rarely encounter plants, and that the plants closest to us in such an environment are vegetables.
It’s a wonderful ad that makes you feel the presence of vegetables more familiar.
The BGM features a fresh, sophisticated piano piece by monolog.
Monolog began his professional music career at 14 and is an artist based in Boston.
Kewpie Mayonnaise “The Yolk of the Egg #0”
This warm-toned commercial focuses on eggs—the same ones used in Kewpie Mayonnaise—and conveys steps toward the future.
It highlights how important protein is as a nutrient, expressing the hope that its benefits will help many people live energetically.
Accompanying the gentle visuals is the song “Tamago no Kimi” by Bay Sato.
The lyrics play on the double meaning of “kimo”/“kimi,” intertwining egg yolk and “you,” and deliver a heartfelt message encouraging us to live each day with vitality.
