Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
- Kewpie’s commercial song. A popular jingle with a pleasant sound.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- A compilation of commercials featuring Tatsuya Fujiwara. The appeal lies in the direction that showcases his signature, full-throttle style.
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
- Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
- Ajinomoto commercials. A collection of Cook Do and Knorr commercials.
Kewpie commercial. From mayonnaise and dressings to jams (11–20)
Kewpie Mayonnaise “The Yolk of the Egg #0”
This warm-toned commercial focuses on eggs—the same ones used in Kewpie Mayonnaise—and conveys steps toward the future.
It highlights how important protein is as a nutrient, expressing the hope that its benefits will help many people live energetically.
Accompanying the gentle visuals is the song “Tamago no Kimi” by Bay Sato.
The lyrics play on the double meaning of “kimo”/“kimi,” intertwining egg yolk and “you,” and deliver a heartfelt message encouraging us to live each day with vitality.
Kewpie Acetic Acid Bacteria “Multi-Immune Measures” Version
This is a commercial introducing Kewpie’s acetic acid bacteria, which help reduce various immune-related troubles.
It portrays how immunity is important for common concerns like colds, hay fever, fatigue, and lethargy, and suggests broadly addressing them with acetic acid bacteria.
By representing these troubles as balls that disappear when a tablecloth is pulled, the ad clearly conveys the effectiveness of the acetic acid bacteria.
Kewpie Egg: “Smashing is fun.”
The Kewpie Eggs commercial, “It’s Fun to Mash,” features an original song by Takao Oki, who is active as a composer, arranger, and keyboardist.
The melody is striking for its cuteness, like eggs rolling around playfully.
Just like the product shown in the ad, it has a pop feel that appeals to children.
In the latter half, the melody unfolds dramatically, as if a flower is blooming, making you feel as though you’re watching a fantasy story.
Kewpie Mayonnaise ‘EARTH Watercress’ VersionNarration: Kengo Kakudate
Among Kewpie’s commercials in the series themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on the growth of watercress.
It prompts us to consider how improving the planet’s environment—making the land and water cleaner—can lead to better-tasting vegetables.
The American folk song “Shenandoah” is used as the background music, highlighting the vast natural landscapes and bright, open scenery where the vegetables grow.
The harmony of the warm visuals and music reminds us of our care for the environment and our gratitude for food.
Kewpie Mayonnaise & LIFE “Romaine Lettuce” Version / “Okra” Version / “Swiss Chard” VersionNarration: TENDRE
Set to footage of farms and cityscapes, this commercial for Kewpie Mayonnaise features snappy music and a calm, soothing narration.
Many viewers were likely drawn in by its distinctive, immersive world.
Playing in the background is an original song performed by Rob Gallagher.
It’s a stylish and memorable track.
Kewpie Mayonnaise ‘EARTH Watercress’ Version
“EARTH Watercress,” themed around watercress grown in fields in Bridgehampton, USA.
The song chosen for this commercial, which contemplates the environments where vegetables grow on a global scale, is the American folk tune “Shenandoah.” Sung since around the 19th century, it has various lyrics that evoke homesickness or tell love stories.
With layered instrumentation and a clear, transparent orchestral sound, it soothes the soul.
It’s a CM song whose majestic tones resonate as beautiful natural scenery unfolds before your eyes.
Kewpie commercials. From mayonnaise and dressings to jams (21–30)
Kewpie 3-Minute Cooking: Handmade Oil Sauce for Pasta “Pa-Pa-Pa Pasta” Edition
This is a commercial introducing an oil-based sauce that lets you make delicious pasta with ease.
While the pasta is boiling, you sauté the ingredients and coat them with the sauce; then add the cooked pasta, pour in a bit more sauce, toss, and it’s done.
The ad shows just how effortlessly you can make appetizing pasta.
Watching it makes you think, “I could make this!” and “Perfect for when I want to whip something up quickly!”