Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
- Kewpie’s commercial song. A popular jingle with a pleasant sound.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- A compilation of commercials featuring Tatsuya Fujiwara. The appeal lies in the direction that showcases his signature, full-throttle style.
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
- Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
- Ajinomoto commercials. A collection of Cook Do and Knorr commercials.
Kewpie commercial. From mayonnaise and dressings to jams (11–20)
Kewpie Half “Dressed Egg”Masaharu Fukuyama
This is the Kewpie Half commercial “Dressed Egg,” which alternates between scenes of making a salad by topping a hard-boiled egg with mayonnaise and Masaharu Fukuyama getting dressed in a white suit.
The background music used in this commercial is “Alien Friend” by Computer Magic, the solo project of New York musician Danielle Johnson.
The song appears on the 2015 album Davos and is notable for its vividly colorful synth sound.
Kewpie Light: “These two things are not contradictory.” (version)
The Kewpie Light commercial, “These Two Don’t Contradict,” features an original song sung by American singer-songwriter Danica Poltz.
The songwriter and composer is Eric Zay, a multi-instrumentalist known for creating numerous commercial tunes.
He has also performed as a support drummer for SUGIZO of LUNA SEA and LISA of m-flo.
The country-tinged, refreshing melody paired with Danica’s bright vocals brings cheer to listeners.
It’s a track that makes you want to keep listening.
Kewpie Acetic Acid Bacteria “Multi-Immune Measures” Version
This is a commercial introducing Kewpie’s acetic acid bacteria, which help reduce various immune-related troubles.
It portrays how immunity is important for common concerns like colds, hay fever, fatigue, and lethargy, and suggests broadly addressing them with acetic acid bacteria.
By representing these troubles as balls that disappear when a tablecloth is pulled, the ad clearly conveys the effectiveness of the acetic acid bacteria.
Kewpie Egg: “Smashing is fun.”
The Kewpie Eggs commercial, “It’s Fun to Mash,” features an original song by Takao Oki, who is active as a composer, arranger, and keyboardist.
The melody is striking for its cuteness, like eggs rolling around playfully.
Just like the product shown in the ad, it has a pop feel that appeals to children.
In the latter half, the melody unfolds dramatically, as if a flower is blooming, making you feel as though you’re watching a fantasy story.
Kewpie Mayonnaise: “NATURE Field” Version
The song used in the mayonnaise commercial “NATURE: Field” is an original track made for the ad.
It’s sung by country singer Dave Fenley, with lyrics and music by American guitarist and singer-songwriter Chris Bergson.
The gentle vocals and acoustic guitar create a soothing feel, as if healing both the vegetables growing in the vast natural landscape and those of us who eat them.
It’s the kind of song that makes you want to hear the full version, not just the snippet in the commercial.
Kewpie Mayonnaise ‘EARTH Watercress’ VersionNarration: Kengo Kakudate
Among Kewpie’s commercials in the series themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on the growth of watercress.
It prompts us to consider how improving the planet’s environment—making the land and water cleaner—can lead to better-tasting vegetables.
The American folk song “Shenandoah” is used as the background music, highlighting the vast natural landscapes and bright, open scenery where the vegetables grow.
The harmony of the warm visuals and music reminds us of our care for the environment and our gratitude for food.
Kewpie commercials. From mayonnaise and dressings to jams (21–30)
Kewpie Mayonnaise ‘EARTH Watercress’ Version
“EARTH Watercress,” themed around watercress grown in fields in Bridgehampton, USA.
The song chosen for this commercial, which contemplates the environments where vegetables grow on a global scale, is the American folk tune “Shenandoah.” Sung since around the 19th century, it has various lyrics that evoke homesickness or tell love stories.
With layered instrumentation and a clear, transparent orchestral sound, it soothes the soul.
It’s a CM song whose majestic tones resonate as beautiful natural scenery unfolds before your eyes.
