Kewpie commercials. From mayonnaise and dressings to jam.
Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.
Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.
More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.
In this article, we’ll showcase a whole selection of Kewpie commercials.
They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!
- Kewpie’s commercial song. A popular jingle with a pleasant sound.
- A roundup of commercials featuring Masaki Suda. Packed with popular CM series!
- Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]
- A roundup of KitKat commercials. The catchy presentation that conveys its deliciousness is the charm!
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of commercials featuring Kenichi Matsuyama. The humorous ones are especially appealing!
- A compilation of commercials featuring Tatsuya Fujiwara. The appeal lies in the direction that showcases his signature, full-throttle style.
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
- A commercial featuring Masaharu Fukuyama. He is also responsible for the music in many of the commercials!
- Ebara commercials: A collection of ads for seasonings, starting with their yakiniku sauce.
- Ajinomoto commercials. A collection of Cook Do and Knorr commercials.
Kewpie commercials. From mayonnaise and dressings to jam (1–10)
Kewpie Deep-Roasted Sesame Dressing “Morning and Night” Version
Here’s a commercial that makes you rediscover the appeal of the classic deeply roasted sesame dressing.
It highlights not only how perfect it is as a salad dressing, but also recommends using it as a dipping sauce for shabu-shabu.
The visuals create a calm, high-quality atmosphere overall, allowing you to imagine the product itself as more refined and sophisticated in flavor.
The BGM uses an original track with a chic, laid-back reggae vibe.
The vocals are by Onetwenty, an artist originally from the United States who is based in Tokyo.
Kewpie Mayonnaise: “EARTH Potatoes”Narration: Kengo Kakudate
Among Kewpie’s commercials themed “ON THE EARTH.
Plants inherit the EARTH,” this one focuses on potatoes.
Through narration and visuals about the town of Park Avenue and its connection to potatoes, it draws attention to the environments in which vegetables are grown.
The American folk song “Shenandoah” is used as the background music, giving the impression of quietly reflecting on the town and its produce.
With warm music and imagery, it’s a commercial that deepens awareness of the environment and heightens appreciation for vegetables.
Kewpie Mayonnaise “Blossoming. Tomato” Version
In the mayonnaise commercial “Blossoming Tomatoes,” an original song by keyboardist ADAM at is featured.
He’s also known for fronting an endlessly danceable band, and this CM song lives up to that reputation with an irresistible groove that gets your body moving.
It begins gently, then the piano, drums, and bass all kick in and take off with lively energy.
But it’s not just a high-energy track—the refreshing, refined feel is a big part of its charm.
Perfect for when you want to cook joyfully, almost like you’re dancing!
Kewpie commercial. From mayonnaise and dressings to jams (11–20)
Kewpie 100th Anniversary Campaign: Orchestra
This is the commercial “Orchestra,” created to commemorate Kewpie’s 100th anniversary.
The Kewpie dolls hold various instruments and perform as an orchestra.
The piece “Parade of the Wooden Soldiers” is by the German composer Leon Jessel, and it’s also known as the theme song for “Kewpie 3-Minute Cooking.” No wonder the tune sounds familiar!
Kewpie Half “Life is young” version
Kewpie Half was developed with people’s health in mind.
The song featured in the commercial produced to commemorate its 30th anniversary is “Life is young.”, specially written by singer-songwriter Masaharu Fukuyama, who also provided the narration in the ad that tells the history of Kewpie Half.
A lively melody centered on acoustic guitar cutting rings out.
From the rich, evolving lead guitar intertwining with it, you can imagine a bright, uplifting mood.
It’s a commercial song imbued with the theme of always living without losing a sense of youth and freshness.
Kewpie Half “Dressed Egg”Masaharu Fukuyama
This is the Kewpie Half commercial “Dressed Egg,” which alternates between scenes of making a salad by topping a hard-boiled egg with mayonnaise and Masaharu Fukuyama getting dressed in a white suit.
The background music used in this commercial is “Alien Friend” by Computer Magic, the solo project of New York musician Danielle Johnson.
The song appears on the 2015 album Davos and is notable for its vividly colorful synth sound.
Kewpie Light: “These two things are not contradictory.” (version)
The Kewpie Light commercial, “These Two Don’t Contradict,” features an original song sung by American singer-songwriter Danica Poltz.
The songwriter and composer is Eric Zay, a multi-instrumentalist known for creating numerous commercial tunes.
He has also performed as a support drummer for SUGIZO of LUNA SEA and LISA of m-flo.
The country-tinged, refreshing melody paired with Danica’s bright vocals brings cheer to listeners.
It’s a track that makes you want to keep listening.