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Kewpie commercials. From mayonnaise and dressings to jam.

Kewpie handles a wide range of condiments and foods, including mayonnaise, dressings, pasta sauces, and jams.

Speaking of Kewpie commercials, their cod-roe flavored pasta sauce ad once became a huge sensation.

More recently, the series featuring Masaharu Fukuyama has become a staple, with highly appealing footage that makes the vegetables and pasta look delicious.

In this article, we’ll showcase a whole selection of Kewpie commercials.

They range from simple spots that highlight the quality of the ingredients to catchy ones with a humorous touch, offering a variety of vibes!

Kewpie commercials. From mayonnaise and dressings to jams (21–30)

Kewpie Mayonnaise: “NATURE Field” Version

015-2: Kewpie Mayonnaise “NATURE Field” 30-second Version Kewpie

The song used in the mayonnaise commercial “NATURE: Field” is an original track made for the ad.

It’s sung by country singer Dave Fenley, with lyrics and music by American guitarist and singer-songwriter Chris Bergson.

The gentle vocals and acoustic guitar create a soothing feel, as if healing both the vegetables growing in the vast natural landscape and those of us who eat them.

It’s the kind of song that makes you want to hear the full version, not just the snippet in the commercial.

Kewpie and the Veggie Friends: “Veggie Quest” Edition

Kewpie and the Veggie Friends: “Veggie Quest” Edition

This is the “Yasai-na Quest” commercial, featuring an RPG-style presentation that leaves a strong impression as Kewpie goes on an adventure together with vegetables.

The adventure progresses by answering quiz questions about vegetables, and in the end, many vegetable friends gather together.

Watching this commercial might spark an interest in vegetables even among children who don’t like them.

Kewpie Half “Potato Paradise” VersionMasaharu Fukuyama

CM Kewpie Kewpie Half 'Potato Paradise' Masaharu Fukuyama

This commercial, which shows Masaharu Fukuyama placing vegetables on sliced potatoes and topping them with Kewpie Half before eating, is the “Potato Paradise” edition.

As Fukuyama’s narration says, it really sparks the imagination: “Even ordinary vegetables must become very delicious when you put Kewpie Half on them.” The background music is an original track for the commercial by Cuban-born musician Julián Oscar.

It’s arranged as exotic music to match the commercial’s theme of “paradise.”

In conclusion

We’ve introduced Kewpie commercials and the music used in them all at once. Each commercial is distinguished by beautiful visuals that you can’t help but get absorbed in. Also, while many recent Kewpie commercials feature songs with a Western pop feel, some of you may have been surprised to learn that many of them are original tracks written specifically for the ads. We hope this article helped you rediscover commercials you wanted to watch again and find songs you were curious to know more about.