Kagome is a food manufacturer that started with tomato cultivation.
They handle many popular products, including condiments like Worcestershire sauce made with vegetables and tomato ketchup, which holds a large share of the market, as well as Vegetable Life, a vegetable juice that’s appealing for its convenience.
In this article, we’ll introduce Kagome’s commercials, which highlight the company’s attractive lineup of products made by processing tomatoes and other vegetables.
Kagome’s commercials are known for being fresh and approachable, and recently, the ones featuring Travis Japan have also been drawing attention.
Now, let’s take a look at what kinds of commercials they have!
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Summary of Kagome commercials: colorful, friendly ads reminiscent of vegetables.
Kagome Yasai Seikatsu 100. Let’s drink. Together. “Treat/Refreshment” editionNEW!
This commercial begins with scenes of people handing out Yasai Seikatsu as a small gift to family and coworkers.
In the second half, as everyone drinks Yasai Seikatsu together, it highlights that the amount of vegetables used has increased compared to before.
The BGM for this heartwarming exchange is AI’s signature song “Story.” This time, instead of the original, a choral version is used—perfectly matching the warm atmosphere of the ad.
Kagome Tomato Ketchup Doraemon “Grilled Ketchup Egg Rice” Version / “Grilled Ketchup Egg Bread” VersionNEW!Hashiyasume Atsuko
These are two commercials that promote how ketchup becomes more delicious when heated.
Atsuko Hashiyasume, a former member of BiSH, appears and is shown quickly making Yaki-Kecha Tamago Gohan (grilled-ketchup egg rice) and Yaki-Kecha Tamago Pan (grilled-ketchup egg bread) for breakfast.
The way the ketchup sizzles and thickens as it cooks looks incredibly tasty—many viewers probably thought, “I want to try that!”
Kagome Almond Breeze “Yu Darvish Limited Package” EditionYu Darvish
This commercial promotes the benefits and delicious taste of Kagome’s Almond Breeze through the presence of Yu Darvish.
Because he lives in California, where almonds are produced, and has been a devoted drinker for over ten years, his endorsement feels convincing.
By highlighting that a top athlete uses it, the ad also conveys that it reliably supports everyday health and is tasty enough to love for a long time.
His relaxed expression suggests it’s easy to enjoy casually, packing a variety of appealing points into a short spot.
Kagome LABRE Iron: “Iron During Pregnancy” / “Iron After Childbirth”
This commercial introduces Labre, a lactic acid bacteria drink, as a recommended way to supplement iron, which many people tend to lack.
It explains that during pregnancy and after childbirth, more iron is needed than usual, and emphasizes that with Labre, you can safely get your iron because it’s 100% plant-based.
The ad has a gentle tone that perfectly matches the product’s image.
Kagome Tomato Juice “Blood Pressure Mask” EditionHiroshi Tamaki
This commercial for Kagome Tomato Juice features Hiroshi Tamaki playing a “blood pressure mask” character—someone whose blood pressure is on the high side even during checkups.
The ad highlights that tomato juice can help care for elevated blood pressure, and the striking scene shows Tamaki’s mask coming off after he drinks the tomato juice.
KAGOME Vegetable Life 100 Love is made of 70% + 30% “Umbrella on a Sunny Day” / “Bedtime Story” / “Meals” / “Today’s Outfit”
In reference to the fact that Kagome’s Yasai Seikatsu is made of 70% vegetables and 30% fruit juice, the narration says that 70% of the words expressing love for a child can be put into words, while the remaining 30% cannot.
I think this will resonate deeply with people who have small children or those who have experience raising children.
Kagome Yasai Seikatsu 100: “Let’s drink. Together.” VersionHitori Gekidan
This is a commercial for Yasai Seikatsu 100, where Hitori Gekidan starts singing AI’s signature song “Story,” and then others join in unison for a chorus.
In this CM, a parent’s perspective—wanting to watch over their child’s growth—is conveyed, which many people raising children will likely relate to.
The lyrics of “Story,” which express a desire to protect someone dear, fit perfectly as well.
With many children’s smiling faces shown, the commercial leaves you with a warm feeling.