Meiko Gijuku is a one-on-one tutoring cram school with locations nationwide, so many of you have probably seen one in your area.
Meiko Gijuku’s commercials are known for their friendly humor, featuring the phrase “A kid who can do it if they try” and the original character “Saboro.”
While many of the ads have catchy, attention-grabbing direction, their stories that boost the motivation of test-takers are also appealing.
In this article, we’ll introduce a collection of Meiko Gijuku commercials.
As you read, pay attention to the direction and storytelling in each commercial.
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Meiko Gijuku commercial. A compilation of commercials that cheer on exam takers across the country.
Meiko Gijuku “Monologue: Instructor” EditionNEW!
This is a commercial narrated by a male instructor working at Meiko Gijuku, where he talks about the sense of fulfillment he feels.
He says that while it’s challenging to tailor curricula to each student and respond flexibly, seeing the students grow makes him happy.
Hearing this narration conveys that Meiko Gijuku is a cram school that truly engages with each individual student.
Meiko Gijuku “Monologue: Student” VersionNEW!
This commercial centers on the monologue of a student who attends Meiko Gijuku.
Through her interactions with her instructor, her narration conveys how she gradually discovers the fun of studying, naturally building the expectation that “if you go to Meiko Gijuku, you might come to like studying.” In addition, various moments in the episode suggest a learning environment where instructors feel close and it’s easy to communicate casually.
Meiko Gijuku “YDK Scout” Edition
This commercial uses light, lively animation to depict Meiko Gijuku’s core value of drawing out each student’s motivation.
Here, it focuses on the summer course program, presenting an invitation to the summer session through a storyline that feels like being scouted while enjoying summer.
It conveys the quality of the lessons—finding kids who can succeed if they try and bringing out their full potential.
With Saboro making an appearance as if watching over those who are working hard, it also adds a touch of humor.
Meiko Gijuku “If You Try, You Can Do It” Version
This is a Meiko Gijuku commercial featuring a refreshing scene of a schoolgirl walking along the seaside.
When her friend, puzzled by her good mood, asks why, the girl just smiles knowingly and dodges the question.
It seems that attending the cram school has boosted her confidence, brightening her expression as well! But she wants to keep that a secret from her friend.
Many viewers might find themselves moved by a CM that suggests how radiant people can look when they’re confident in themselves.
The direction—like the scenes of them playfully chasing each other—beautifully captures a sense of youth, too!
Meiko Gijuku: ‘If you see Saboro, think Meiko Gijuku. Exam Prep’ version
This is a commercial for Meiko Gijuku featuring a character named Saborō, who tempts you with the bad suggestion, “Let’s slack off.” It highlights Meiko Gijuku’s unique strength of having thorough preparation tailored for entrance exams at the junior high, high school, and university levels.
If you’re someone who struggles to really focus on studying, you might watch this commercial and think, “This could work for me!”
Meiko Gijuku “Summer Course” / “Summer’s Teeming Temptations” / “Transformation (Summer)” / “At the Beach” / “Cool Saboro”
The series of Meiko Gijuku commercials featuring Saboro, the all-shadow figure, has become quite familiar.
With summer vacation approaching, various versions of Saboro appear and pour all their energy into cleverly luring students onto the path of slacking off.
In particular, in the “Summer’s Overflowing Temptations” version, there are tons of Saboros—will you be able to make it through this trap as they come at you in large numbers?
Meiko Gijuku “Spring to Try YDK” Edition
This is a commercial introducing Meiko Gijuku’s spring campaign, conveying that studying might become enjoyable from here on.
It shows a character named Saboro—symbolizing the feeling of slacking off—while the student declares their intention to try a trial lesson.
From there, studying becomes fun, leaving Saboro behind.
It communicates the positive cycle of learning—that once you can do it, it becomes enjoyable—and also conveys Meiko Gijuku’s commitment to supporting that cycle.