Panasonic commercial song roundup: A comprehensive introduction to famous tracks from Japan and around the world
Panasonic is such a classic home appliance brand that you probably have at least one Panasonic product at home.
They actively air TV commercials, so you likely see their ads often when you watch TV.
In this article, we’ll introduce Panasonic’s commercials along with the songs featured in them, all in one place.
We’ve compiled not only the latest commercials but also past ones, so you might find some that look familiar.
If there was a commercial you saw before and were curious about, be sure to look for it here!
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Panasonic commercial songs roundup: A comprehensive introduction to famous tracks from Japan and abroad (1–10)
AmarantineEnya
This commercial focuses on the fact that VIERA is an IPS LCD TV, conveying—through narration by Koyuki—how its picture looks different from before.
It especially emphasizes the view from an angle, highlighting that images which used to feel off now appear beautiful.
Enhancing this sense of a grand, near-futuristic atmosphere is Enya’s “Amarantine.” The gentle rhythm marked by strings and the crystalline vocals are striking, and even as the piece unfolds softly, it conveys a moving sense of emotion.
UnveilAwich
In a grand set where an expanse of blue fabric descends from above, Panasonic’s commercial unfolds as seven dancers perform in perfect unison, a filmic piece where tension and beauty coexist.
Directed by film director Sho Yanagisawa, the video captures moments of challenge and passion with dramatic precision.
Under the high-stakes condition that the massive fabric covering the floor and ceiling can only be dropped once—with no possibility of a retake—the dancers’ movements, sustained by extreme concentration, are portrayed.
Amplifying that taut atmosphere and energy is Awich’s “Unveil.” Her strong, centered vocals and powerful beat musically express the resolve behind the scenes and the dedication to creation, adding even greater gravitas to the visuals.
Even the cheers that erupt at the moment of success are sublimated into part of the work, making this an impressive track that conveys the beauty of taking on a challenge.
snowOhnuki Taeko
Taeko Onuki’s “snow” is a track included on her 2002 album Note.
Its gentle sound, centered on the timbre of acoustic guitar, is striking, conveying a calm warmth through the music.
The lyrics evoke thoughts of distant scenery, and when expressed with her delicate, slightly ephemeral vocals, they create a unique sense of floating.
The song was also used in a VIERA commercial, and it’s a piece that invites reflection on the quiet happiness found in everyday life.
Panasonic Commercial Song Roundup: A Showcase of Iconic Tracks from Japan and Abroad (11–20)
RunningSarah Brightman
This commercial highlights that VIERA was selected as the official high-definition television for the Beijing Olympics, conveying the passion for continuous evolution behind that choice.
Just as Olympic athletes strive for greater heights, VIERA also pursued the ideal television, powerfully asserting this by interweaving the message with footage of athletic events.
Further amplifying the grandeur of the visuals is Sarah Brightman’s song “Running.” Her powerfully resonant voice is a major draw, and its beauty evokes a sense of hope for the future.
Tsubasa (Prod. uin)(sic)boy
The Panasonic Quality series is a set of commercials that showcase how Panasonic approaches its products.
In this installment, answers to the question “What is quality?” appear one after another on screen, while scenes depict everything from manufacturing to logistics, and even the recycling of products after they’ve been used.
The CM maintains a calm visual tone, complemented by a beautiful ballad as the background music.
The song is “Tsubasa (Prod.
uin)” by (sic)boy, released in April 2025.
Its lyrics, portraying someone moving forward despite doubts and inner conflict, are sure to strike a chord.
A quietly resonant, gemlike anthem of encouragement.
Nocturne No. 20 in C-sharp minor, Op. posth.Frédéric Chopin
This commercial talks about how a good TV is one that makes black look beautiful, and that with a VIERA that achieves this, your immersion in movies increases.
It features Koyuki speaking candidly and directly about the allure of black, building anticipation about what kind of black you’ll be able to see.
The piece of music that accentuates the gently tense mood of the visuals is Nocturne No.
20 in C-sharp minor, “posthumous.” Precisely because it’s a simple composition played only on piano, it adds a distinctive tension within its softness.
Dans La NuitSarah Brightman
This commercial grandly hypes just how new Panasonic’s VIERA is, building a sweeping sense of anticipation.
Its thin profile and picture quality are major selling points, conveying a thrill as if the future were drawing near.
The music that further highlights the epic yet refreshing atmosphere of the visuals is Sarah Brightman’s “Dans La Nuit.” With gently resonant piano layered with her crystal-clear vocals, the moving progression creates a majestic ambiance.