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Pepsi commercials roundup. Introducing Suntory’s Pepsi series commercials!

When people in Japan hear “cola,” most probably think of Coca-Cola or Pepsi-Cola, right?

Pepsi, with its extremely high brand recognition, has produced a large number of commercials.

When it comes to Pepsi’s overseas commercials, the ones depicting the fierce rivalry with Coca-Cola often become talking points.

In Japan, however, the mainstream tends to be ads that focus on the product’s great taste.

In this article, we’ll introduce a comprehensive roundup of Pepsi commercials produced to date.

We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to look for it.

Pepsi commercial roundup. Introducing Suntory’s Pepsi series commercials! (1–10)

Suntory Pepsi Nex

B’z 「C’mon」 (pepsi NEX CM, 2011)

In visuals that look like something straight out of a B’z music video, Pepsi appears and assertively conveys its refreshing appeal in this commercial.

The shot of pulling a bottle from an ice-filled bucket suggests its coldness, while the smiles of the people drinking it convey its delicious taste.

The song that firmly underscores the powerful sense of refreshment in these visuals is B’z’s “C’mon.” A key point is the incorporation of acoustic elements into the powerful band sound, creating not only heat but also a breezy freshness that feels like a wind blowing through.

Suntory Pepsi NEX “Wilderness” Version

Pepsi NEX B’z “Wilderness Edition”

This commercial showcases B’z delivering a powerful performance out in the wilderness, simultaneously highlighting Pepsi’s bold, invigorating refreshment.

At first it seems to be a barren wasteland, yet a mirror ball is suspended there, creating a distinctive world that conveys not only strength but also fun.

Among the elements depicted in this imagery, the piece that’s presented to accentuate the band’s forceful presence is B’z’s “Sayōnara Kizudarake no Hibi yo.” Its powerful rock sound evokes an expansive landscape and conveys a positive, forward-driving emotion.

Suntory Pepsi Nex 2010 CommercialThe Cro-Magnons

Nice commercial: Pepsi NEX Cover Series

This commercial showcases The Cro-Magnons delivering a powerful performance amid a unique landscape where rocks and Pepsi bottles are ruggedly lined up, highlighting Pepsi’s bold, invigorating refreshment.

Even within this mysterious world, they perform just as they always do, conveying a sense of staying true to themselves.

Underscoring the strength of the visuals is The Cro-Magnons’ rendition of “Blitzkrieg Bop.” A cover of The Ramones’ song, its straightforward rock sound and the iconic opening chant convey an outpouring of energy.

Pepsi commercial roundup. Introducing Suntory’s Pepsi series commercials! (11–20)

Suntory Pepsi Nex 2010 CommercialPorno Graffitti

Nice commercial: Pepsi NEX Cover Series

This commercial features Porno Graffitti delivering a powerful performance surrounded by Pepsi bottles, highlighting a refreshing sensation.

The white and black outfits are a key point, and when paired with the dark color of Pepsi, they create a cool vibe.

The song that further accentuates the strength and stylishness of the visuals is Porno Graffitti’s “Get It On.” It’s a cover of a track by T.

Rex, notable for its straightforward rock sound that conveys not only power but also a sense of fun.

Suntory Pepsi Nex 2010 CommercialKumi Koda

[HD] Pepsi Nex 15s CM

This commercial features Kumi Koda performing while surrounded by Pepsi bottles, showcasing the refreshing taste of Pepsi through her presence.

In a playful twist, the Pepsi bottles start dancing along, creating a fun atmosphere enhanced by Kumi Koda’s expressions.

The song that elevates the light, refreshing, and joyful feel depicted in the visuals is Kumi Koda’s “Got To Be Real.” The original is by Cheryl Lynn, and while it retains the powerful soulfulness of the original, Kumi Koda’s vocals add a stylish lightness to the track.

Suntory Pepsi NEX “Hikaru Utada Christmas” VersionHikaru Utada

Nice commercial: Pepsi NEX Cover Series

It’s a commercial that conveys a sense of cold: Hikaru Utada sings with a Pepsi bottle at her back, set against scenery that looks like it’s snowing.

While the visuals feel chilly, her voice carries warmth, creating a curious atmosphere.

The song that highlights this unique worldview is “Can’t Wait ’Til Christmas,” sung by Hikaru Utada.

It’s a quiet, Christmas-themed track that evokes a gentle heart amid the cold.

Suntory Pepsi Nama BIG ZERO LEMON “NEW PEPSI NEW ZERO LEMON with Takanori Iwata” (version)Takanori Iwata

Takanori Iwata showcases his roots with a freestyle krump dance! A powerful arrangement set to his new song “MVP” in the new PEPSI commercial: “NEW PEPSI NEW ZERO LEMON with Takanori Iwata.”

The commercial for Suntory’s Pepsi Nama BIG ZERO LEMON, titled “NEW PEPSI NEW ZERO LEMON with Takanori Iwata,” features Takanori Iwata, who is active as a member of Sandaime J SOUL BROTHERS from EXILE TRIBE and EXILE.

In this CM, where Iwata shows off cool dance moves, his 2024 digital release “MVP” is used.

Listening to the lyrics—which seem to depict Iwata himself and his determination to aim even higher—will surely raise expectations for what’s next from him! It’s also a track that serves as a cheer for anyone striving toward their goals.