Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
Compilation of Ito En commercials. Introducing Oi Ocha ads and more (1–10)
ITO EN TULLY’S COFFEE Feather Black “Feather Dance” VersionNEW!Fumino Kimura
This is a commercial introducing Feather Black, a blend of light and dark roast beans.
While highlighting its appeal—light yet richly flavorful—the ad leaves a strong impression with Fumino Kimura’s dance performance.
Costumes and props inspired by the product name and concept make the CM’s world even more striking.
ITO EN TULLY’S & TEA Delicious Black Tea Milk Tea “Birth” EditionNEW!Fumino Kimura
This is a commercial announcing the launch of a new milk tea from Ito En’s TULLY’S.
It emphasizes that you can clearly taste the flavor of the black tea, and Fumino Kimura takes a sip and shows a look of surprise.
The transparent visual style is appealing, making it a refreshing and beautiful commercial.
ITO EN Vegetable Nutrition Supplement Drink! One Day’s Worth of Vegetables “Gal Sone-san 24” VersionGal Sone
When pairing main dishes like fried shrimp, steak, or katsu curry with a side salad, you might worry about not getting enough vegetables.
After TV personality Gal Sone talks about that concern, she introduces a one-day serving of vegetables in a drink as a way to supplement nutrition.
Because she became famous for eating large amounts of food at once, her concern about vegetable intake feels especially convincing.
This commercial recommends a drink that can make up for the nutrients missing from the set vegetables that come with main dishes.
ITO EN TULLY’S COFFEE AROMA ESPRESSO “My Favorite” VersionYuko Araki
This is a commercial for ITO EN’s bottled coffee, AROMA ESPRESSO.
Its features—not bitter and highly aromatic—are highlighted through a song performed by Yuko Araki, who appears in the ad.
Her singing voice and expressions create a very cheerful vibe, making it the kind of commercial that lifts your spirits when you watch it.
ITO EN Vegetable Nutrition Supplement Drink! One Day’s Worth of Vegetables “Botan Ichikawa & Shinnosuke 24” EditionBatan Ichikawa, Shinnosuke Ichikawa
This commercial features dancer Botan Ichikawa and Kabuki actor Shinnosuke Ichikawa.
It conveys that “token” vegetables—like spinach ohitashi or veggie sticks matched to the main dish—can lead to nutritional shortfalls, and recommends a drink that supplies the primary nutrients equivalent to a day’s worth of vegetables.
The scene where the two, dressed in outfits that suit their traditional performing arts image, strike poses to music with a distinctly Japanese atmosphere is especially memorable.
The ad highlights the appeal of a drink that helps replenish nutrients modern people often lack.
ITO EN Oi Ocha “Win Extra Strong, Rich Tea! Campaign” Ad
This is a commercial for Ito En’s giveaway campaign.
Speaking of Ito En, they have a product called “Oi Ocha Koicha” (Extra Strong Green Tea).
In this commercial, they introduce a campaign where you can win an even stronger version of Koicha together with a KAGAMI “Azekura” rock glass as a set.
When you pour the tea into the rock glass, it almost looks like whiskey.
ITO EN Oi Ocha “Off to the World” VersionIchikawa Danjuro
This commercial features Ichikawa Danjuro showcasing the appeal of Ito En’s “Oi Ocha” within a distinctive, imaginative world.
Dressed in attire and makeup that evoke traditional Japan, the visuals suggest taking flight toward the world, emphasizing brilliance and dynamism.
It also conveys an ambitious desire to share Japanese culture with the world.
