Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
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Compilation of Ito En commercials. Introducing Oi Ocha ads and more (1–10)
ITO EN Oi Ocha “Win Extra Strong, Rich Tea! Campaign” Ad
This is a commercial for Ito En’s giveaway campaign.
Speaking of Ito En, they have a product called “Oi Ocha Koicha” (Extra Strong Green Tea).
In this commercial, they introduce a campaign where you can win an even stronger version of Koicha together with a KAGAMI “Azekura” rock glass as a set.
When you pour the tea into the rock glass, it almost looks like whiskey.
ITO EN Oi Ocha “Off to the World” VersionIchikawa Danjuro
This commercial features Ichikawa Danjuro showcasing the appeal of Ito En’s “Oi Ocha” within a distinctive, imaginative world.
Dressed in attire and makeup that evoke traditional Japan, the visuals suggest taking flight toward the world, emphasizing brilliance and dynamism.
It also conveys an ambitious desire to share Japanese culture with the world.
ITO EN Healthy Mineral Barley Tea “Hot Air Balloon” Version 2024Shofukutei Tsurube
A commercial for Kenko Mineral Mugicha, recognized by Guinness World Records for its sales as a barley tea beverage.
Shofukutei Tsurube, who has appeared in the ads since 1999, rides in a hot-air balloon traveling across deserts and beaches.
The balloon, featuring a large illustration of his face and the mugicha, is a distinctive element.
The ad emphasizes the importance of replenishing minerals when you sweat, showing children playing by the seaside drinking mugicha to beat the heat.
It’s a quintessential Japanese mugicha commercial that boasts the number-one sales record for barley tea beverages not only in Japan but around the world.
Ito En commercial roundup: Introducing Oi Ocha and more (11–20)
ITO EN TULLY’S COFFEE Feather Black “Feather Dance” VersionFumino Kimura
This is a commercial introducing Feather Black, a blend of light and dark roast beans.
While highlighting its appeal—light yet richly flavorful—the ad leaves a strong impression with Fumino Kimura’s dance performance.
Costumes and props inspired by the product name and concept make the CM’s world even more striking.
ITO EN TULLY’S & TEA Delicious Black Tea Milk Tea “Birth” EditionFumino Kimura
This is a commercial announcing the launch of a new milk tea from Ito En’s TULLY’S.
It emphasizes that you can clearly taste the flavor of the black tea, and Fumino Kimura takes a sip and shows a look of surprise.
The transparent visual style is appealing, making it a refreshing and beautiful commercial.
Ito En Oi Ocha Oyaka “Maro Wrap” VersionRyousuke Soda, Reo Matsumoto
A commercial for Ito En’s Oi Ocha Oyaka, “Maro Rap,” that focuses on the worries of Gen Reiwa youth.
Ryosuke Soda as Soda Yasumaro and Reo Matsumoto as Matsumoto Marumaro express the feelings of today’s young people in a laid-back rap, like composing tanka poetry.
When things feel tough, it makes you want to take a breather—have some tea and relax.
The CM delivers exactly that vibe.
ITO EN Oi Ocha “Tea Supporter” Version / “Exquisite Glass with a Flourishing Aroma” VersionKasumi Arimura, Honoka Matsumoto
The Ito En Oi Ocha commercial featuring Kasumi Arimura and Honoka Matsumoto shows the two experiencing tea picking in the “Tea Supporters” version, and enjoying tea in cool summer yukatas in the “Exquisite Aromatic Glass” version.
