Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
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Compilation of Ito En commercials. Introducing Oi Ocha ads and more (1–10)
ITO EN Oi Ocha “Off to the World” VersionIchikawa Danjuro
This commercial features Ichikawa Danjuro showcasing the appeal of Ito En’s “Oi Ocha” within a distinctive, imaginative world.
Dressed in attire and makeup that evoke traditional Japan, the visuals suggest taking flight toward the world, emphasizing brilliance and dynamism.
It also conveys an ambitious desire to share Japanese culture with the world.
ITO EN Healthy Mineral Barley Tea “Hot Air Balloon” Version 2024Shofukutei Tsurube
A commercial for Kenko Mineral Mugicha, recognized by Guinness World Records for its sales as a barley tea beverage.
Shofukutei Tsurube, who has appeared in the ads since 1999, rides in a hot-air balloon traveling across deserts and beaches.
The balloon, featuring a large illustration of his face and the mugicha, is a distinctive element.
The ad emphasizes the importance of replenishing minerals when you sweat, showing children playing by the seaside drinking mugicha to beat the heat.
It’s a quintessential Japanese mugicha commercial that boasts the number-one sales record for barley tea beverages not only in Japan but around the world.
Ito En Oi Ocha Oyaka “Maro Wrap” VersionRyousuke Soda, Reo Matsumoto
A commercial for Ito En’s Oi Ocha Oyaka, “Maro Rap,” that focuses on the worries of Gen Reiwa youth.
Ryosuke Soda as Soda Yasumaro and Reo Matsumoto as Matsumoto Marumaro express the feelings of today’s young people in a laid-back rap, like composing tanka poetry.
When things feel tough, it makes you want to take a breather—have some tea and relax.
The CM delivers exactly that vibe.
Ito En commercial roundup: Introducing Oi Ocha and more (11–20)
ITO EN Oi Ocha “Tea Supporter” Version / “Exquisite Glass with a Flourishing Aroma” VersionKasumi Arimura, Honoka Matsumoto
The Ito En Oi Ocha commercial featuring Kasumi Arimura and Honoka Matsumoto shows the two experiencing tea picking in the “Tea Supporters” version, and enjoying tea in cool summer yukatas in the “Exquisite Aromatic Glass” version.
Ito En Hot Oi Ocha 2023 “Is the deliciousness of HOT in 3 seconds!?” VersionKasumi Arimura, Honoka Matsumoto
With the corporate message “We love nature,” Ito En Co., Ltd.
is a manufacturer of tea products and soft drinks.
In the commercial for its famously impactful brand “Oi Ocha,” titled “Will the delicious HOT taste arrive in 3 seconds!?,” the cute, CM-original song performed by actors Kasumi Arimura and Honoka Matsumoto really sticks in your ears.
It’s a heartwarming ad that makes you want to relax with a warm cup of tea during the cold season.
Oi Ocha Catechin Green Tea by Ito En: ‘A Delicious Hero When You Want to Eat’ (version)Shohei Ohtani
It highlights a shared focus on results between Shohei Ohtani and Oi Ocha Catechin Green Tea, while introducing the product’s features.
Emphasis is placed on its benefits—being less likely to lead to body fat gain and helping reduce blood cholesterol—positioning it as a go-to tea when you want to enjoy a hearty meal.
ITO EN Oi Ocha Hojicha & Genmaicha “Time for Doing Nothing” (commercial)Shohei Ohtani
This commercial strongly highlights the calming taste of Oi Ocha’s roasted green tea and brown rice tea by paralleling it with Shohei Ohtani’s presence.
It depicts Ohtani at various times of day, expressing that tea supports those moments of doing nothing and relaxing.
A key point is that his expression doesn’t change even as he savors the flavor, which conveys a steady sense of inner calm.