Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [February 2026] Summary of Trending Latest Commercial Songs
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Deep dive into the charm of the Iyemon commercials: Revisiting unforgettable, classic ads
- Compilation of DyDo Drinco commercials. A comprehensive introduction to their beverage ads.
- Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
Compilation of Ito En commercials. Introducing Oi Ocha ads and more (1–10)
ITO EN Oi Ocha “Win Game Tickets! In-Store Campaign” / “WBC Commemorative Shohei Ohtani Package”NEW!Shohei Ohtani
This is an introduction to a collaboration campaign commemorating the 2026 WBC.
In the “Win Game Tickets! In-Store Campaign” version, it highlights that purchasing Oi Ocha gives you a chance to win game tickets.
In the “WBC Commemorative Shohei Ohtani Package” version, it showcases the special collaboration packaging.
Both spots convey strong support for the WBC, and watching the footage of Ohtani’s games in the commercials builds excitement for the tournament, even for those who aren’t baseball fans.
ITO EN TULLY’S COFFEE Feather Black “Feather Dance” VersionNEW!Fumino Kimura
This is a commercial introducing Feather Black, a blend of light and dark roast beans.
While highlighting its appeal—light yet richly flavorful—the ad leaves a strong impression with Fumino Kimura’s dance performance.
Costumes and props inspired by the product name and concept make the CM’s world even more striking.
ITO EN TULLY’S & TEA Delicious Black Tea Milk Tea “Birth” EditionNEW!Fumino Kimura
This is a commercial announcing the launch of a new milk tea from Ito En’s TULLY’S.
It emphasizes that you can clearly taste the flavor of the black tea, and Fumino Kimura takes a sip and shows a look of surprise.
The transparent visual style is appealing, making it a refreshing and beautiful commercial.
ITO EN Vegetable Nutrition Supplement Drink! One Day’s Worth of Vegetables “Gal Sone-san 24” VersionGal Sone
When pairing main dishes like fried shrimp, steak, or katsu curry with a side salad, you might worry about not getting enough vegetables.
After TV personality Gal Sone talks about that concern, she introduces a one-day serving of vegetables in a drink as a way to supplement nutrition.
Because she became famous for eating large amounts of food at once, her concern about vegetable intake feels especially convincing.
This commercial recommends a drink that can make up for the nutrients missing from the set vegetables that come with main dishes.
ITO EN TULLY’S COFFEE AROMA ESPRESSO “My Favorite” VersionYuko Araki
This is a commercial for ITO EN’s bottled coffee, AROMA ESPRESSO.
Its features—not bitter and highly aromatic—are highlighted through a song performed by Yuko Araki, who appears in the ad.
Her singing voice and expressions create a very cheerful vibe, making it the kind of commercial that lifts your spirits when you watch it.
ITO EN Vegetable Nutrition Supplement Drink! One Day’s Worth of Vegetables “Botan Ichikawa & Shinnosuke 24” EditionBatan Ichikawa, Shinnosuke Ichikawa
This commercial features dancer Botan Ichikawa and Kabuki actor Shinnosuke Ichikawa.
It conveys that “token” vegetables—like spinach ohitashi or veggie sticks matched to the main dish—can lead to nutritional shortfalls, and recommends a drink that supplies the primary nutrients equivalent to a day’s worth of vegetables.
The scene where the two, dressed in outfits that suit their traditional performing arts image, strike poses to music with a distinctly Japanese atmosphere is especially memorable.
The ad highlights the appeal of a drink that helps replenish nutrients modern people often lack.
ITO EN Oi Ocha “Win Extra Strong, Rich Tea! Campaign” Ad
This is a commercial for Ito En’s giveaway campaign.
Speaking of Ito En, they have a product called “Oi Ocha Koicha” (Extra Strong Green Tea).
In this commercial, they introduce a campaign where you can win an even stronger version of Koicha together with a KAGAMI “Azekura” rock glass as a set.
When you pour the tea into the rock glass, it almost looks like whiskey.
