Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [February 2026] Summary of Trending Latest Commercial Songs
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- Compilation of CHOYA commercials. Commercials for CHOYA, which makes umeshu (plum wine) and more.
- Compilation of commercials featuring Mana Ashida. Introducing the latest ads as well as her past appearances.
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Deep dive into the charm of the Iyemon commercials: Revisiting unforgettable, classic ads
- Compilation of DyDo Drinco commercials. A comprehensive introduction to their beverage ads.
- Compilation of coffee commercials. A comprehensive showcase, regardless of brand!
Compilation of Ito En commercials: Introducing Oi Ocha ads and more (21–30)
ITO EN Healthy Mineral Barley Tea: “Gulping Minerals” Version / “Hot Air Balloon” VersionShofukutei Tsurube
The Ito En Healthy Mineral Mugicha commercial series featuring Tsurube Shofukutei.
In the “Minerals Gulp-Gulp” spot, it conveys how easy the drink is to enjoy, while the “Hot Air Balloon” spot announces that the product has been recognized by Guinness World Records.
ITO EN Oi Ocha “Fresh, First Breath of Spring” VersionKasumi Arimura
The Ito En “Oi Ocha” commercial titled “Fresh, First Wind of Spring,” featuring Kasumi Arimura, uses Yuzu’s version of the song “Haru Ichiban.” The song was originally released in 1976 by the three-woman group Candies.
Yuzu’s cover is included on their 2001 live album “Utajiki: Futari no Big (Egg) Show-hen.” Unlike Candies’ poppy and cute vibe, Yuzu’s arrangement turns it into a high-energy track filled with a passionate, masculine atmosphere.
Listening to Yuzu’s version might just speed up that rush of wanting to fall in love!
ITO EN “Make Japan Beautiful with Tea.”
A project that uses a portion of sales from Ito En’s “Oi Ocha” products to support environmental conservation activities across Japan.
The activities focus on themes such as forests, water, and biodiversity conservation, allowing people to help protect the environment and nature simply by purchasing and drinking tea.
Different initiatives are carried out in each prefecture, contributing to community revitalization and social good.
It’s a commercial that communicates how drinking tea—long cherished in Japan—can lead to donations.
ITO EN Oi Ocha ‘Spring in Japan 2020’ VersionKasumi Arimura
This is a song featured in the commercial for Ito En’s “Oi Ocha.” It’s by Yuzu, the musical duo known for hits like “Eikou no Kakehashi” and “Sayonara Bus,” and is included on their 15th album, “YUZUTOWN,” released in 2020.
It’s a spring song with a distinctly Japanese flavor.
The relaxed rhythm pairs perfectly with Yuzu’s bright, clear vocals, making it truly soothing.
If you’re struggling or feeling down right now, this song might help heal you.
ITO EN Oi Ocha “Yuzu Fresh LIVE” Versionyuzu
“Koendori,” which was featured as the CM song for Ito En’s ‘Oi Ocha.’ Yuzu’s lively rhythm and heartwarming lyrics leave a strong impression.
Set on Shibuya Koen-Dori, the commercial feels very familiar, showing the two members of Yuzu riding bicycles and taking selfies with a smartphone.
Past live footage is also woven in, resulting in a wonderful CM that blends nostalgia with freshness.
The characters Yuzuman and Akubichan make appearances as well, adding to the fun atmosphere.
Suntory Green Tea Iyemon: ‘Iyemon — Kyoto in Your Heart. Spring.’ EditionNao, Yu Aoki
It’s a commercial that promotes the revamped Suntory Iyemon while also speaking to the charm of its hometown, Kyoto.
It conveys, from multiple angles, what makes Kyoto such an appealing place—for example, a version where Nao dives into Kyoto’s spring and experiences its beauty, and another that depicts a drama starring Nao and Yu Aoki set in Kyoto.
The song that further highlights Kyoto’s gentle spring atmosphere is Haru Yuko’s “Hanasaku Tabiji.” Its calm sound paired with her tender vocals is captivating, evoking the beauty of spring and a sense of positive hope.
