Lovely commercial jingle

Summary of Ito En commercials: Introducing ads such as those for Oi Ocha

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?

They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”

In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!

In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.

Alright, let’s dive in and check out ITO EN’s commercials together!

Ito En commercial roundup: Introducing Oi Ocha and more (11–20)

ITO EN Tully’s Coffee Barista’s Black “Ah, it’s like a café…” VersionYuko Araki

TULLY’S COFFEE BARISTA’S BLACK TV commercial “Ah, it feels like the shop…” 30 seconds

This is a promotional commercial for canned coffee bearing the Tully’s name, sold by Ito En.

Watching Yuko Araki take a sip and murmur, “Ah, it’s like the shop,” really makes you think, “If it’s that good, I want to try it!” The calm, atmospheric background music is Moonlight Serenade, famous as a jazz standard.

In this commercial, it’s not the original version but an arrangement woven with warm female scat vocals, giving it an even mellower and more memorable finish.

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ITO EN Oi Ocha “Oi Ocha LEMON GREEN Simultaneous Japan–US Release” VersionShohei Ohtani

"Oi Ocha LEMON GREEN: Simultaneous Release in Japan and the U.S."

With the message “Let’s throw out what we think we know about tea,” baseball player Shohei Ohtani appears, carefully examining a bottle of Oi Ocha in his hand.

Then a video is released of Ohtani juggling a ball by the seaside, sparking a wave of imitators! The trend seems to have reached all the way into space.

The commercial both showcases Ohtani’s immense name recognition and conveys a wish for the new product, Oi Ocha LEMON GREEN, to be a big hit.

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ITO EN Oi Ocha PURE GREEN “Let’s toss out what you think you know about tea.”Shohei Ohtani

Oi Ocha PURE GREEN: “Let’s throw out what you think you know about tea.”

Shohei Ohtani introduces Oi Ocha PURE GREEN in this commercial, highlighting how it differs from previous products.

With “Let’s throw out what we think we know about tea” as the central theme, it promotes a refreshing new taste born from breaking conventions.

By showing a baseball player enjoying keepie-uppies—a playful crossover between sports—it further emphasizes how this product stands apart from what came before.

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ITO EN Oi Ocha: “Hey, Ohtani-san! New Shohei Ohtani Bottle Debuts”Shohei Ohtani, narration: Nana Mizuki

Hey, Ohtani-san! New Shohei Ohtani Bottle Launch — 30 seconds

ITO EN’s Oi Ocha has a new Shohei Ohtani bottle, and this piece shares the news with ambassador Shohei Ohtani while also asking him why he drinks Oi Ocha.

The phrase “O~i, Ohtani-san,” which plays on the product name being a call-out, gives it a comical vibe, doesn’t it? At the same time, Ohtani’s earnest words about its appeal convey a straightforward sense of reassurance about Oi Ocha.

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ITO EN TULLY’S COFFEE BARISTA’S BLACK “Pursue What You Love” VersionNagisa Sekimizu

TULLY'S COFFEE BARISTA’S BLACK “Pursue What You Love” | 30 seconds | Ito En, Nagisa Sekimizu

This is a stylish commercial that highlights the dedication behind Ito En’s coffee, TULLY’S COFFEE BARISTA’S BLACK.

With the theme of “pursue what you love,” Nagisa Sekimizu powerfully conveys the relentless pursuit of each person’s passions and the refined attention to detail.

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ITO EN TULLY’S COFFEE BLACK & SODA Gassata “Black Foam Gassata”

TULLY’S COFFEE BLACK & SODA GASSATA TV commercial “Kuroawa no Gassata (Black Bubbles Gassata)” | ITO EN

A carbonated black coffee has been created.

The commercial is Ito En TULLY’S COFFEE BLACK & SODA GASSATA: “Kuroawa no Gassata” (Black Bubbles) edition.

It captures close-up shots of the bubbles when the product is poured into a glass, evoking the sensation of its satisfying drinkability.

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Compilation of Ito En commercials: Introducing Oi Ocha ads and more (21–30)

Ito En Oi Ocha “Hey, Ohtani-san!” VersionShohei Ohtani, narration: Nana Mizuki

Oi Ocha 'Hey, Ohtani-san!' Version 30 Seconds

This is an Oi Ocha commercial that features game footage of Shohei Ohtani overlaid with a conversation between Ohtani and the narrator, Nana Mizuki.

In the commercial, Ohtani talks about the appeal of Oi Ocha, revealing that the drink supports his performance.

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