Summary of Ito En commercials: Introducing ads such as those for Oi Ocha
Speaking of ITO EN, it’s the beverage company famous for selling the bottled tea brand “Oi Ocha,” right?
They also handle many other popular products you often see at convenience stores and supermarkets, such as the Tully’s coffee series and “A Day’s Worth of Vegetables.”
In this article, we’ll introduce a whole lineup of ITO EN’s product commercials!
In particular, Oi Ocha commercials often feature popular actresses, making them packed with highlights.
Alright, let’s dive in and check out ITO EN’s commercials together!
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Ito En commercial roundup: Introducing Oi Ocha and more (11–20)
Ito En Hot Oi Ocha 2023 “Is the deliciousness of HOT in 3 seconds!?” VersionKasumi Arimura, Honoka Matsumoto
With the corporate message “We love nature,” Ito En Co., Ltd.
is a manufacturer of tea products and soft drinks.
In the commercial for its famously impactful brand “Oi Ocha,” titled “Will the delicious HOT taste arrive in 3 seconds!?,” the cute, CM-original song performed by actors Kasumi Arimura and Honoka Matsumoto really sticks in your ears.
It’s a heartwarming ad that makes you want to relax with a warm cup of tea during the cold season.
Oi Ocha Catechin Green Tea by Ito En: ‘A Delicious Hero When You Want to Eat’ (version)Shohei Ohtani
It highlights a shared focus on results between Shohei Ohtani and Oi Ocha Catechin Green Tea, while introducing the product’s features.
Emphasis is placed on its benefits—being less likely to lead to body fat gain and helping reduce blood cholesterol—positioning it as a go-to tea when you want to enjoy a hearty meal.
ITO EN Oi Ocha Hojicha & Genmaicha “Time for Doing Nothing” (commercial)Shohei Ohtani
This commercial strongly highlights the calming taste of Oi Ocha’s roasted green tea and brown rice tea by paralleling it with Shohei Ohtani’s presence.
It depicts Ohtani at various times of day, expressing that tea supports those moments of doing nothing and relaxing.
A key point is that his expression doesn’t change even as he savors the flavor, which conveys a steady sense of inner calm.
ITO EN Oi Ocha “Oi Ocha LEMON GREEN Simultaneous Japan–US Release” VersionShohei Ohtani
With the message “Let’s throw out what we think we know about tea,” baseball player Shohei Ohtani appears, carefully examining a bottle of Oi Ocha in his hand.
Then a video is released of Ohtani juggling a ball by the seaside, sparking a wave of imitators! The trend seems to have reached all the way into space.
The commercial both showcases Ohtani’s immense name recognition and conveys a wish for the new product, Oi Ocha LEMON GREEN, to be a big hit.
ITO EN Oi Ocha: “Hey, Ohtani-san! New Shohei Ohtani Bottle Debuts”Shohei Ohtani, narration: Nana Mizuki
ITO EN’s Oi Ocha has a new Shohei Ohtani bottle, and this piece shares the news with ambassador Shohei Ohtani while also asking him why he drinks Oi Ocha.
The phrase “O~i, Ohtani-san,” which plays on the product name being a call-out, gives it a comical vibe, doesn’t it? At the same time, Ohtani’s earnest words about its appeal convey a straightforward sense of reassurance about Oi Ocha.
Ito En Oi Ocha “Hey, Ohtani-san!” VersionShohei Ohtani, narration: Nana Mizuki
This is an Oi Ocha commercial that features game footage of Shohei Ohtani overlaid with a conversation between Ohtani and the narrator, Nana Mizuki.
In the commercial, Ohtani talks about the appeal of Oi Ocha, revealing that the drink supports his performance.
Compilation of Ito En commercials: Introducing Oi Ocha ads and more (21–30)
ITO EN TULLY’S COFFEE BARISTA’S BLACK “Pursue What You Love” VersionNagisa Sekimizu
This is a stylish commercial that highlights the dedication behind Ito En’s coffee, TULLY’S COFFEE BARISTA’S BLACK.
With the theme of “pursue what you love,” Nagisa Sekimizu powerfully conveys the relentless pursuit of each person’s passions and the refined attention to detail.