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Ayumi Hamasaki’s Commercial Songs and Popular Tracks Ranking [2026]
Ayumi Hamasaki is a singer who has established her place in the music scene with her overwhelming vocal prowess.
All of her songs are popular, and many have been featured in commercials.
This time, we’ll introduce a ranking of her most popular CM songs among them.
Ayumi Hamasaki CM Song and Popular Tracks Ranking [2026] (1–10)
is this LOVE?Hamasaki Ayumi1rank/position
Released in 2005 as Ayumi Hamasaki’s 35th single.
Used as the theme song for Morinaga’s “BAKE” commercial, the song’s lyrics resonate with the pain and sadness of accepting the reality that the person she loves is drawn not to her, but to another woman.
appearsHamasaki Ayumi2rank/position
Ayumi Hamasaki’s “appears,” which became a hit as the CM song for Kao’s “SOFINA AUBE Christmas,” is a track marked by its poignant melody line and thought-provoking lyrics.
In particular, the lines that suggest “people around us might see us as happy, but only the two of us know what’s really going on” feel almost like a premonition of a breakup, tightening your chest as you listen.
When you’re worn out by love, putting on this song may let her voice gently nestle close to your aching heart.
fairylandHamasaki Ayumi3rank/position
Released in 2005 as Ayumi Hamasaki’s 36th single.
The song was chosen as the official theme for the X-TRAIL CUP and reached No.
1 on the Oricon Weekly Singles Chart.
It is a highly popular track recognized as one of Ayumi Hamasaki’s signature summer songs.
BLUE BIRDHamasaki Ayumi4rank/position
It’s a dazzlingly refreshing track that evokes a boundless blue sky and white sandy beaches.
It portrays the hope that awaits beyond hardship and the strong bond that lets you soar into the future with someone dear.
This work is Ayumi Hamasaki’s 40th single, released in June 2006, and it debuted at No.
1 on the Oricon Weekly Singles Chart.
It’s also well known as the song used in the Zespri Gold Kiwi commercial, and it’s included on the album “Secret” as well as the summer best-of compilation “A SUMMER BEST.” Listen to it on a summer drive or while soaking up the sun at the beach, and your spirits are sure to soar.
When you’re ready to take a new step forward, this song will surely give you courage.
Why not listen to it with someone special and talk about your hopes for the future?
Beautiful FightersHamasaki Ayumi5rank/position
This song, “Beautiful Fighters,” was used in a commercial for Panasonic’s D-snap Audio D-dock.
It’s included as a coupling track on Ayumi Hamasaki’s 40th single, “BLUE BIRD,” released in 2006.
Drawing on examples from fairy tales to depict the “dreaming girl,” the song conveys that such dreams aren’t always realistic—so let’s keep doing our best! It’s a message song for girls who work hard every day.
Boys & GirlsHamasaki Ayumi6rank/position
The McDonald’s commercial featuring Elaiza Ikeda has become a hot topic for incorporating fashion and buzzwords that were popular in the Heisei era.
The song used in the ad, Ayumi Hamasaki’s “Boys & Girls,” released in 1999, has a bright, energetic vibe that fits the commercial perfectly.
As one of the defining tracks of that era, its unforgettable, catchy chorus feels great to listen to and instantly brings a summery excitement and lifts your summertime mood just by hearing it!
CAROLSHamasaki Ayumi7rank/position
It was released in 2004 as Ayumi Hamasaki’s 34th single.
It was used as the CM song for Panasonic’s digital camera “LUMIX FX7.” The song topped the Oricon Weekly Singles Chart, and its lyrics, which evoke a fantastical snowy landscape, give it a somewhat wistful yet gentle feel.