Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]

Sad Feelings (Just a Man in Love)Kuwata Keisuke64rank/position

Keisuke Kuwata – Sad Feelings (Just a Man in Love) (Full ver.)

It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.

From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.

The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.

The song delicately portrays a man who can’t forget the woman he parted ways with.

Young PlazaKuwata Keisuke65rank/position

Keisuke Kuwata – Wakai Hiroba (Full ver. + “Garakuta” album trailer)

Keisuke Kuwata’s “Wakai Hiroba” was released in 2017 and is included on the album “Garakuta.” With a sound that evokes a retro feel inspired by kayōkyoku (Japanese pop of past eras), the song proceeds with a gentle tone throughout.

The lyrics are sprinkled with retro words that reflect the times, giving the impression of a passionate romance being expressed.

As a commercial song, it was used in a UNIQLO ad promoting jeans, brightly conveying how attractive the jeans are through Haruka Ayase’s “binge buying” portrayal.

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kappamaki

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Distant Street Corner (The Wanderin’ Street)Kuwata Keisuke66rank/position

Distant Street Corner (The Wanderin’ Street)

This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.

It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.

Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.

At any timeMakihara Noriyuki67rank/position

[Official] Noriyuki Makihara “No Matter What” (Music Video) [3rd Single] (1991) Noriyuki Makihara/donnatokimo [No. 1]

This is a song used in movies and commercials.

I think it’s a cheer anthem everyone knows.

It’s often sung as a chorus piece in elementary and junior high schools and is loved by people of all ages.

Various artists have covered it, and it’s gaining attention again.

Far, far awayMakihara Noriyuki68rank/position

Far Away, Far Away – Noriyuki Makihara (Full)

Noriyuki Makihara is a singer-songwriter who debuted in 1990.

“Tōku Tōku” is used as the commercial song for JA Bank’s ‘Benifūki (Agriculture Loves You)’ campaign.

Its medium-tempo melody and gentle vocals are very soothing.

VIRGIN BEATHimuro Kyosuke69rank/position

Kyosuke Himuro - VIRGIN BEAT

This is the song that was used in the Camellia Diamond commercial.

It’s Kyosuke Himuro’s 10th single, released in 1994.

On the Mecha-Mecha Iketeru! segment, Ninety-Nine’s Okamura aired a parody of the music video.

KI SE KIKawamura Ryuuichi70rank/position

KI SE KI

This is a commercial for Modarc, one of the Mirage lineup, released in 1997.

It’s memorable for a scene set in a European-style town where a woman tries to catch a cat hiding under a car.

The commercial featured KI SE KI, the vocalist of LUNA SEA.

It’s a sweet ballad with sensuous vocals that you can recognize at once as Kawamura’s singing.

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Hane Keisuke

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