Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]

Young PlazaKuwata Keisuke64rank/position

Keisuke Kuwata – Wakai Hiroba (Full ver. + “Garakuta” album trailer)

Keisuke Kuwata’s “Wakai Hiroba” was released in 2017 and is included on the album “Garakuta.” With a sound that evokes a retro feel inspired by kayōkyoku (Japanese pop of past eras), the song proceeds with a gentle tone throughout.

The lyrics are sprinkled with retro words that reflect the times, giving the impression of a passionate romance being expressed.

As a commercial song, it was used in a UNIQLO ad promoting jeans, brightly conveying how attractive the jeans are through Haruka Ayase’s “binge buying” portrayal.

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kappamaki

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Distant Street Corner (The Wanderin’ Street)Kuwata Keisuke65rank/position

Distant Street Corner (The Wanderin’ Street)

This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.

It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.

Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.

youthMorita Kōichi to Toppugyaran66rank/position

Koichi Morita and Top Gallant “Youthful Days” 1976 (original audio)

Koichi Morita and Top Gallant’s “Seishun Jidai” (Youthful Days) was released in 1976 and gained popularity for its skillful portrayal of the feelings of youth.

The group also performed the song on the NHK New Year’s Eve music show Kōhaku Uta Gassen, and it continues to be remembered as one of their signature tracks.

The sound has the light touch of group sounds, and the overlap between this buoyant feel and the youthful lyrics vividly evokes a fulfilling youth.

The song was also used in a Sumitomo Trust commercial, which gives the impression of aligning with the idea of building toward the future.

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kappamaki

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At any timeMakihara Noriyuki67rank/position

[Official] Noriyuki Makihara “No Matter What” (Music Video) [3rd Single] (1991) Noriyuki Makihara/donnatokimo [No. 1]

This is a song used in movies and commercials.

I think it’s a cheer anthem everyone knows.

It’s often sung as a chorus piece in elementary and junior high schools and is loved by people of all ages.

Various artists have covered it, and it’s gaining attention again.

Far, far awayMakihara Noriyuki68rank/position

Far Away, Far Away – Noriyuki Makihara (Full)

Noriyuki Makihara is a singer-songwriter who debuted in 1990.

“Tōku Tōku” is used as the commercial song for JA Bank’s ‘Benifūki (Agriculture Loves You)’ campaign.

Its medium-tempo melody and gentle vocals are very soothing.

VIRGIN BEATHimuro Kyosuke69rank/position

Kyosuke Himuro - VIRGIN BEAT

This is the song that was used in the Camellia Diamond commercial.

It’s Kyosuke Himuro’s 10th single, released in 1994.

On the Mecha-Mecha Iketeru! segment, Ninety-Nine’s Okamura aired a parody of the music video.

KI SE KIKawamura Ryuuichi70rank/position

KI SE KI

This is a commercial for Modarc, one of the Mirage lineup, released in 1997.

It’s memorable for a scene set in a European-style town where a woman tries to catch a cat hiding under a car.

The commercial featured KI SE KI, the vocalist of LUNA SEA.

It’s a sweet ballad with sensuous vocals that you can recognize at once as Kawamura’s singing.

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Hane Keisuke

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