Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]

Season of LoveNaoto Intiraymi22rank/position

Naoto Inti Raymi – Season of Love from “THE BEST!”

The song used in the commercial for Kirin Beer’s canned chuhai “Hyoketsu” was “Koisuru Kisetsu” by Japanese singer-songwriter Naoto Inti Raymi.

It brightly and refreshingly portrays the heart-pounding feeling of falling in love, and its catchy, pop vibe seems to match the product’s image.

To say goodbyebiriibanban23rank/position

To Say Goodbye – by Billy BanBan (1972)

Billy BanBan’s “Sayonara o Suru Tame ni” (“To Say Goodbye”) is a song released in 1972 as the theme for the TV drama “3-Chome 4-Banchi.” Thanks to this song, they made their first appearance on the Kōhaku Uta Gassen, and it was even included in music textbooks, making it one of Billy BanBan’s signature tracks that garnered attention in many ways.

Its gentle, characteristically Billy BanBan sound and poignant lyrics themed around farewell make it especially appealing.

As a commercial jingle, it was used in ads for Sanwa Shurui’s iichiko shochu, where the expansive sound underscores and promotes the depth of iichiko.

For now, just like this.biriibanban24rank/position

[High Quality Audio] Billy BanBan - For Now, As It Is

This commercial layers iichiko over the world’s beautiful landscapes, gently expressing the richness contained within it.

Here, it portrays the scenery of England, and as we journey through its lush greenery, it evokes the idea that iichiko supports the traveler.

Further emphasizing the gentle atmosphere of this leisurely journey is Billy BanBan’s “Ima wa, Kono Mama.” Both the sound and the vocals feel like a soft, intimate whisper, and that calm air creates a distinctive sense of weightlessness.

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kappamaki

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Half-baked starFankī Katō25rank/position

[Funky Kato] “Half-Baked Star” MV short ver.

It was released in 2016 as Funky Kato’s fifth single.

Chosen as the theme song for the Mynavi Job Change commercial, its lyrics draw on Funky Kato’s own experiences—multiple setbacks and struggles, life’s paralyzing crossroads, and dreams and aspirations he still can’t let go of.

It’s an uplifting anthem that listeners can relate to, delivering courage through his powerful vocals.

His SugarKubota Toshinobu26rank/position

Toshinobu Kubota – His Sugar

This is a song that was featured in Pantene commercials from 2000 to 2001.

It’s a track from the 2000 album “As One,” and it’s a quintessential Toshinobu Kubota piece—mellow and sophisticated, leaving a strong impression.

The lyrics portray an aching, unfulfilled love.

That’s because the person the narrator has feelings for already has a partner.

They want that person to come to them, but they know it wouldn’t be allowed.

Many listeners may find themselves empathizing with such complex, heartrending emotions and feeling a tightness in their chest.

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Hane Keisuke

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energy flowSakamoto Ryuichi27rank/position

Ryuichi Sakamoto — energy flow

This masterpiece features a delicate, transparent piano tone that gently soothes the heart.

The crystalline melody performed by Ryuichi Sakamoto caresses the listener’s soul like a breeze skimming across the surface of water.

Released in May 1999 as a theme for a Daiichi Sankyo pharmaceutical commercial, the piece—despite its simplicity—carries profound emotion in its sound, and achieved the remarkable feat of becoming the first instrumental work to top the Oricon Weekly Singles Chart.

Its pleasant sense of weightlessness offers a moment of calm amid a busy day, supports focus, and makes a perfect companion for quiet reading, creating a soothing, restorative atmosphere.

Katsushika RhapsodyDōjima Kōhei28rank/position

Katsushika Rhapsody

This is a series of commercials for Suntory TORYS Highball cans featuring actress Yuriko Yoshitaka.

Seeing Yoshitaka enjoying TORYS Highball in various at-home situations has likely inspired many viewers to try copying her.

The gravelly narration by Yusaku Yara is a great touch, and it’s also fun that the background music is a parody with original vocals by Kohei Dojima of “Katsushika Rhapsody.”

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KOH-1

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