Male Singer-Songwriter CM Songs, Commercials, and Popular Tracks Ranking [2026]

White LoversKuwata Keisuke1rank/position

Keisuke Kuwata – Shiroi Koibitotachi (Full ver.)

It is a lyrical ballad that depicts the bittersweet feelings of love in winter.

Released in October 2001, it is a work by Keisuke Kuwata themed around the winter season.

Rather than simply mourning a love that has passed, it also carries a sense of celebrating the memories of love, portraying warm emotions alongside scenes of a city blanketed in falling snow.

It was used as the theme song for Coca-Cola’s “No Reason” campaign commercial, and later featured in UNIQLO’s “LifeWear” commercial, earning affection from a wide audience.

It is a heartwarming song to listen to when you want to heal a heart hurt by love or reflect on cherished memories.

Eyes On YouYamazaki Masayoshi2rank/position

Masayoshi Yamazaki / “Eyes On You” MUSIC VIDEO -Movie Ver. (SHORT)-

This spring-filled commercial is for ladies’ newcomers’ suits.

Many viewers were likely moved by Hiyori Sakurada donning a suit, saying “Thank you” to her mother, and heading out.

The direction that shows her leaving the house over the years right at the doorway is also lovely.

The BGM features Masayoshi Yamazaki’s “Eyes On You.” Its lyrics—“Because I’ve been watching over you more than anyone”—are striking, and they fit this commercial’s story perfectly.

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Hane Keisuke

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Can I call it magic?Hirai Ken3rank/position

Ken Hirai “May I Call It Magic?” MUSIC VIDEO (Short Ver.)

Ken Hirai is a singer-songwriter born in Osaka Prefecture and raised in Mie Prefecture, active since 1995.

“May I Call It Magic?” was used as the TV commercial song for Panasonic’s 4K Camera.

It was released as his 40th single.

Eternal, unchanging loveOda Tetsurō4rank/position

Unchanging Love Forever — Tetsuro Oda

The song from Otsuka Pharmaceutical’s “Pocari Sweat” commercial.

In 1992, the commercial that used this song featured Sae Isshiki, who was 15 at the time.

It’s a refreshing and bright song, yet tinged with a certain sadness.

Tetsuro Oda composed it for his older brother, who passed away at a young age.

Are You Even Real?James Blake5rank/position

James Blake – Are You Even Real? (Official Visualizer)

It’s a deep, delicate song that wistfully sings about the meaning of existence.

Created by British singer-songwriter James Blake, it was released as a single in 2020.

This track was used in Apple’s “Behind the Mac” campaign.

The commercial itself was a documentary-style piece showing James Blake creating “Are You Even Real?” The profoundly human message and the ambient, atmospheric sound arrangement are absolutely breathtaking.

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Araki Jakkan

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PlatinumSano ibuki6rank/position

Sano ibuki – Platinum (Official Music Video)

There are actually five versions of the Asahi White Beer commercial! Versions like “A Moment That Softens Everyone’s Heart” and “The Magic Hour Spent with Friends,” among others…

Each one has slightly different arrangements, so it might be fun to compare them.

The song used is “Platinum” by Sano Ibuki, and its gentle, calm tone perfectly matches the image of white beer, which is said to have a softer mouthfeel than regular beer.

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Yuuki

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WHITE BREATHT.M.Revolution7rank/position

T.M.Revolution – WHITE BREATH｜Official Music Video

I couldn’t help but laugh the first time I saw it.

In McDonald’s beef stew pie commercial, Takanori Nishikawa himself appears and sings a parody of T.M.Revolution’s mega-hit “WHITE BREATH,” and he does it out in the snow.

As a special touch, he even sings McDonald’s jingle—“ba-da-ba-ba-ba”—at the end.

It’s parody through and through, but this song, released in 1997, has had a remarkably long run as a hit.

It’s a seriously cool track—like sweeping up your overly rational girlfriend into a bold embrace.

It’s a bit of an older song, but if you’ve never really listened to it, please do.

And if you have time, check out the much-talked-about music video with the raging wind!