This time, I’ll be introducing some love songs that are really popular on Instagram Reels!
Of course, they’re great for posts with your partner, but many people also use them for videos featuring their pets or children, for their favorite idols, or simply as background music with no particular theme.
There are many ways to use songs in Reels, so I hope you’ll find a favorite among the tracks I introduce today and try using it on your Instagram Reels.
There are songs that express many kinds of love, so be sure to pay attention to the lyrics as you listen!
Alright, let’s get started.
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Top 10 most popular love songs on Instagram Reels (1–10)
Sakura, You, and INEW!tuki.
This is the third single by singer-songwriter tuki., who enjoys immense support for their delicate lyrics and expressive vocals.
Released in January 2024, some listeners may remember it being used as an insert song in the romance show “Kyo, Suki ni Narimashita.
Graduation Edition 2024.” Set to a gentle acoustic guitar melody, the lyrics depict a bittersweet farewell and a fleeting love alongside scenes of cherry blossoms.
It portrays the sense of loss felt at major turning points in life and how past memories are etched deeply in the heart, making it a ballad that tightens your chest as you listen.
How about using it as spring BGM to enhance an Instagram Reel featuring beautiful cherry blossom scenery?
PuzzleNEW!Ikuta Rira
Released for streaming in January 2026, this song was written as the theme for ABEMA’s dating show “Kyou, Suki ni Narimashita” (“I Fell in Love Today”).
This marks the fourth time Lila Ikuta has handled the theme for “KyoSuki.” The lyrics, which depict the way a budding crush gradually takes shape, bring a warm feeling to listeners’ hearts.
Its light, pop sound also hints at the beginning of love.
It’s a perfect choice for memory videos with someone special or posts that gather lovely moments from everyday life.
So in love I’m gonna perish!NEW!M!LK
M!LK is a five-member dance and vocal group that captivates many fans with their shape-shifting performances.
This track is perfect for creating a lively vibe in your Instagram Stories.
Released in October 2025 as the final song to cap off their 10th anniversary year, it portrays overflowing feelings of love with explosive energy.
Its comical yet pop sound grabs listeners’ hearts and won’t let go.
It’s a perfect match when you want to express your love for your fave to the fullest, or share fun moments with friends.
love at first sightFunatsu Mahiro
This song by Masato Funatsu conveys a straightforward, heartfelt love just as it is.
Riding on a fast 164 BPM beat, it brilliantly captures the exhilaration of love at first sight.
The sweet, catchy melody paints the thrill of romance, and the direct lyrics resonate with many listeners.
Released in May 2024, it went viral mainly on TikTok and became a massive hit with total streams surpassing hundreds of millions.
It’s also popular as background music for Instagram Reels—a track that gently gives a push to those in love.
Love and romanceNovelbright
This is a Novelbright song that sings about straightforward love.
With a fresh approach incorporating acoustic guitar and electronic drums, it gives a pop, upbeat impression.
It was released digitally in April 2022, and included on the album “Assort” in May.
The music video features actress Nagisa Sekimizu, marking her first appearance in an MV.
The lyrics convey deep affection for a loved one and hope for the future.
They express kindness in caring for the other person and the preciousness of time spent together, making it a song that resonates with listeners’ hearts.
It’s perfect as BGM for reel videos dedicated to someone special—not only couples, but also family and friends.
Love songMarushii
Marcy’s songs are gaining attention as perfect love songs for Instagram Reels.
This track, which sings about deep love for a partner and the preciousness of everyday life, features straightforward lyrics and a warm melody.
Released in September 2023, it has captured many listeners’ hearts, surpassing 100 million streams.
It’s recommended for those who want to cherish happy moments with their partner or express their honest feelings.
It’s also popular as BGM for Reels, so give it a try.
I love youback number
It’s a warm song that feels like being wrapped in kindness.
It was released digitally in October 2022 as the theme song for the NHK morning drama “Soar!” The lyrics tenderly depict sweet memories and small everyday moments, and its gentle melody feels close to the listener’s heart.
Its portrayal of down-to-earth love makes it perfect for creating videos filled with feelings for a partner, family, or someone special.
With back number’s characteristically delicate lyrics and gentle vocals, it’s sure to be a wonderful BGM to brighten up your Instagram Reels.