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A nostalgic feature on shampoos: the scents beloved in the Showa era

How many of the shampoos used in the Showa era do you remember? There are times when memories suddenly come back—like the catchy phrases you’d hum along with every time they played on TV commercials, or the design of those bottles lined up by the sink.

In this article, we’ll look back at a variety of nostalgic shampoos and introduce the beloved items that brightened bath time in the Showa period.

You might even come across a brand that makes you exclaim, “We had this at home!” Please take your time and enjoy.

A nostalgic shampoo feature: The scents loved in the Showa era (11–20)

LieseNEW!

CM Kao Liese treatment shampoo rinse
LieseNEW!

Liese, beloved for its fragrance and light feel, was a hair care series that broadened the fun of styling hair from the Showa through the Heisei eras.

It was characterized by everyday simplicity and a gentle, subtle scent.

Hair felt light after use, earning particular support from those who wanted a soft, airy finish.

The tagline “Styling, superb” expressed the wish for people to enjoy their daily styling with a positive mindset.

For its time, it took a relaxed approach to hair care, blending into daily life and prioritizing comfort over flashiness, which is why the brand was cherished for so long.

In conclusion

We looked back on a variety of nostalgic shampoos along with memories of the Showa era. The colors of the packaging and the faint scents can, in an instant, bring back scenes from days long past, can’t they? If recalling the bottles that once lined the sink back then warmed your heart even a little, I’m glad. If any shampoo caught your attention, try sharing those memories with the people around you.