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[Sony Sonpo Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
Yoga teacherYuuko.S
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.

Speaking of Sony Sonpo’s commercials, the sound logo announcing the company name at the beginning is especially memorable.

A great many commercials have been produced so far, and many of them feature popular actors and TV personalities, as well as athletes and professional mahjong players—celebrities from a wide range of fields.

In this article, we’ll introduce all of Sony Sonpo’s commercials that have aired to date.

We’ll also touch on the people who appear in them, so if there’s a commercial you noticed on TV or a video site and were curious about, take this opportunity to look for it.

[Sony Assurance Commercials] Summary of Popular and Historic Commercials [2026] (1–10)

Sony Sonpo Car Insurance: “A Place Where I Can Cry”Asuka Saito

[Featuring Asuka Saito] “A Place Where I Can Cry” 30-second version (Official: Sony Assurance Auto Insurance TV Commercial)

This commercial portrays the car as a space that helps when you want to be alone, and conveys that Sony Sonpo supports a car life where you can also be by yourself.

The person shedding tears in the car is Asuka Saito, and precisely because she feels safe in the car, she shows her unadorned, honest emotions.

Car life is also a part of life, filled with various emotions, and you can sense Sony Sonpo’s desire to support that life.

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Sony Sonpo Direct Auto Insurance: Sony Sonpo “Want to inform you quickly” version

Erika Karata Commercials for Sony Assurance (All 2 Versions)

This is Sony Assurance’s auto insurance commercial, “I Want to Let You Know Quickly.” The lively tune matches well with the running actress, Erika Karata.

Insurance commercials tend to feel a bit heavy, but this one leaves a bright and energetic impression.

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Sony Assurance Auto Insurance: “A Helping Hand” / “Wink”Nao Kosaka

[Hinatazaka46 Nao Kosaka Appears] “At Any Time (Helping Hand)” 15-second Version (Official: Sony Sonpo Auto Insurance CM)

[Hinatazaka46 Nao Kosaka Appears] “No Matter When (Wink)” Version 15 Seconds (Official: Sony Sonpo Auto Insurance CM)

This commercial, featuring Nao Kosaka from Hinatazaka46, shows her enjoying a PC game.

Drawing a parallel with PC games that can be enjoyed anytime, it promotes Sony Assurance’s auto insurance as being available 24/7.

Many fans were likely captivated by Kosaka’s expression when she delivers the final line, “I love it,” at the end of the commercial.

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[Sony Sonpo Commercials] Popular and Historical Commercials Summary [2026] (11–20)

Sony Assurance Automobile Insurance: “Peace of mind even in an accident and on-site assistance” editionYuki Uchida

Official: Sony Assurance auto insurance TV commercial “Peace of mind in accidents and roadside assistance,” 30-second version

This is Sony Sonpo’s “Peace of mind even in accidents, with on-site assistance” commercial.

When you hear this piano piece, you think, “Ah, it’s a Sony Sonpo commercial,” don’t you? The operator, Makino, is played by actress and voice actress Moemi Makino.

The way she looks genuinely concerned is really charming.

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Sony Assurance: Savior at the Accident Scene — “Even on a Night Road While Traveling”Hiroshi Abe

[Starring Hiroshi Abe] Savior at the Accident Scene: “Even on a Night Road While Traveling” – 30 Seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial portrays how Sony Assurance’s auto insurance provides solid support even in sad situations like accidents or troubles on dark roads while traveling.

Actor Hiroshi Abe and his team appear before a person wearing a pained expression and lead them toward a solution.

The content conveys a sense of reassurance and trust, showing that professionals are ready to provide reliable support at any time.

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Sony Sonpo Auto Insurance: Savior at the Accident Scene — “Support Every Step of the Way”Hiroshi Abe

[Featuring Hiroshi Abe] Savior at the Accident Scene: “Support All the Way” Version, 30 seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial conveys that Sony Sonpo’s auto insurance firmly supports the anxiety about accidents that any driver might have.

It features Hiroshi Abe and his team arriving to those who feel uneasy, and their strong, purposeful strides powerfully express reliability.

The depiction of various professionals working in coordination further emphasizes a sense of security and trust.

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Sony Assurance car insurance: Accident scene savior — “Rush to the scene” editionHiroshi Abe

[Featuring Hiroshi Abe] Savior at the Accident Scene: “Rush to the Site” Version, 15 Seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial portrays how Sony Assurance’s auto insurance stands firmly by your side, even when you worry that accidents can happen no matter how careful you are.

When a momentary anxiety crosses someone’s mind, Hiroshi Abe and his team appear and explain the support system that’s there when it really matters.

It conveys a strong sense of reassurance that professionals will rush to the scene anytime, anywhere.

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In producing this article

Editorial Policy

Our editorial team, which has produced numerous articles introducing commercials, researched the latest ads using the official YouTube channel and also referred to press releases and other sources to compile past commercials. We aimed to make this useful for those who want to learn about a commercial they recently saw or are looking for past Sony Assurance commercials.

Keisuke Hane (Editor-in-Chief, RAG MUSIC)

Yuko S. (yoga instructor)

[Evidence]

[About the order of publication]

Based on the editorial team’s research results, the final decision also takes into account the total number of your “Rank Up” and “Rank Down” button presses.

[Update History]

September 26, 2025: Added/updated one review.
May 13, 2025: Added/updated 15 reviews and refreshed the entire article.
May 8, 2025: Added/updated four reviews.
2024/12/6: Added and updated two reviews.
Nov 7, 2024: Added/updated one review.
October 17, 2024: Added/updated 13 reviews and refreshed the entire article.
September 18, 2024: Added and updated two reviews.
May 9, 2024: Added/updated one review.
2024/1/13: Added/updated one review.
January 9, 2024: Added and updated two reviews.
December 9, 2021: Updated the entire article.
Added/updated 20 reviews on 2021/12/7.
Added/updated 4 reviews on 2019/2/19.
Published the article on 2019/2/2.