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[Sony Sonpo Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
Yoga teacherYuuko.S
Nice to meet you. I’m Yuko S. I teach yoga, meditation, and Laughter Yoga Music. I offer Laughter Yoga Music because ensuring children’s psychological safety fosters the development of their brains and minds and helps them cultivate their talents. I have produced many Laughter Yoga Music recreation sessions that simply let people enjoy laughter, music, and dance—connecting India and Japan via Zoom for both children and adults. My track record includes regularly held Nerima Laughter Yoga classes, regularly held Kichijoji Laughter Yoga Music classes, and occasional Laughter Yoga Music events. I’m currently involved in various kinds of work, and as I began facing myself more deeply, I continued studying NLP—sometimes called an instruction manual for the brain and mind—as well as the deeper unconscious realms of the psyche; I now also work as a psychological therapist. I love music, too. Back in my student days, I was such a big fan of the band LÄ-PPISCH that I even joined their fan club. I was a total live-music girl, spending most of my part-time earnings on indie concert tickets, lol. I listen to music across genres, and since I’ve lived in India, I especially listen to a lot of Indian music.

Speaking of Sony Sonpo’s commercials, the sound logo announcing the company name at the beginning is especially memorable.

A great many commercials have been produced so far, and many of them feature popular actors and TV personalities, as well as athletes and professional mahjong players—celebrities from a wide range of fields.

In this article, we’ll introduce all of Sony Sonpo’s commercials that have aired to date.

We’ll also touch on the people who appear in them, so if there’s a commercial you noticed on TV or a video site and were curious about, take this opportunity to look for it.

[Sony Assurance Commercials] Summary of Popular and Historic Commercials [2026] (1–10)

Sony Sonpo Car Insurance: “A Place Where I Can Cry”Asuka Saito

[Featuring Asuka Saito] “A Place Where I Can Cry” 30-second version (Official: Sony Assurance Auto Insurance TV Commercial)

This commercial portrays the car as a space that helps when you want to be alone, and conveys that Sony Sonpo supports a car life where you can also be by yourself.

The person shedding tears in the car is Asuka Saito, and precisely because she feels safe in the car, she shows her unadorned, honest emotions.

Car life is also a part of life, filled with various emotions, and you can sense Sony Sonpo’s desire to support that life.

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Sony Assurance: Savior at the Accident Scene — “Even on a Night Road While Traveling”Hiroshi Abe

[Starring Hiroshi Abe] Savior at the Accident Scene: “Even on a Night Road While Traveling” – 30 Seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial portrays how Sony Assurance’s auto insurance provides solid support even in sad situations like accidents or troubles on dark roads while traveling.

Actor Hiroshi Abe and his team appear before a person wearing a pained expression and lead them toward a solution.

The content conveys a sense of reassurance and trust, showing that professionals are ready to provide reliable support at any time.

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Sony Sonpo Auto Insurance: Savior at the Accident Scene — “Support Every Step of the Way”Hiroshi Abe

[Featuring Hiroshi Abe] Savior at the Accident Scene: “Support All the Way” Version, 30 seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial conveys that Sony Sonpo’s auto insurance firmly supports the anxiety about accidents that any driver might have.

It features Hiroshi Abe and his team arriving to those who feel uneasy, and their strong, purposeful strides powerfully express reliability.

The depiction of various professionals working in coordination further emphasizes a sense of security and trust.

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[Sony Sonpo Commercials] Popular and Historical Commercials Summary [2026] (11–20)

Sony Assurance car insurance: Accident scene savior — “Rush to the scene” editionHiroshi Abe

[Featuring Hiroshi Abe] Savior at the Accident Scene: “Rush to the Site” Version, 15 Seconds (Official: Sony Sonpo Auto Insurance Commercial)

This commercial portrays how Sony Assurance’s auto insurance stands firmly by your side, even when you worry that accidents can happen no matter how careful you are.

When a momentary anxiety crosses someone’s mind, Hiroshi Abe and his team appear and explain the support system that’s there when it really matters.

It conveys a strong sense of reassurance that professionals will rush to the scene anytime, anywhere.

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Sony Assurance Car Insurance Debut: ‘Dashcam Video Analysis’ EditionNao Kosaka

[Hinatazaka46’s Nao Kosaka Appears] “Car Insurance Debut: Dashcam Footage Analysis” 15-Second Version (Official: Sony Assurance Auto Insurance CM)

This is a commercial where Nao Kosaka speaks softly to us about Sony Assurance’s services.

Here, it introduces a service that analyzes dashcam footage, conveying how it guides you toward a satisfying resolution of accidents.

Nao Kosaka’s gentle smile also suggests that reliable support is well in place, giving a sense of reassurance.

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Sony Sonpo Auto Insurance: Sony Sonpo Man “Lonely Night Road” version / “Stuck in a Gutter” versionHiroshi Abe

SONY Sompo Sony Insurance Auto Insurance TV Commercial 'Lonely Night Road' 15 seconds

This is the Sony Assurance auto insurance commercial featuring Hiroshi Abe, part of the “Sony Assurance Man” series.

It highlights that you can receive professional support in the event of an accident, appealing that with Sony Assurance you can feel secure.

Abe’s powerful declaration, “I am Sony Assurance,” at the end of the commercial is particularly memorable.

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Sony Sonpo Direct Auto Insurance: Sony Sonpo “Want to inform you quickly” version

Erika Karata Commercials for Sony Assurance (All 2 Versions)

This is Sony Assurance’s auto insurance commercial, “I Want to Let You Know Quickly.” The lively tune matches well with the running actress, Erika Karata.

Insurance commercials tend to feel a bit heavy, but this one leaves a bright and energetic impression.

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In producing this article

Editorial Policy

Our editorial team, which has produced numerous articles introducing commercials, researched the latest ads using the official YouTube channel and also referred to press releases and other sources to compile past commercials. We aimed to make this useful for those who want to learn about a commercial they recently saw or are looking for past Sony Assurance commercials.

Keisuke Hane (Editor-in-Chief, RAG MUSIC)

Yuko S. (yoga instructor)

[Evidence]

[About the order of publication]

Based on the editorial team’s research results, the final decision also takes into account the total number of your “Rank Up” and “Rank Down” button presses.

[Update History]

September 26, 2025: Added/updated one review.
May 13, 2025: Added/updated 15 reviews and refreshed the entire article.
May 8, 2025: Added/updated four reviews.
2024/12/6: Added and updated two reviews.
Nov 7, 2024: Added/updated one review.
October 17, 2024: Added/updated 13 reviews and refreshed the entire article.
September 18, 2024: Added and updated two reviews.
May 9, 2024: Added/updated one review.
2024/1/13: Added/updated one review.
January 9, 2024: Added and updated two reviews.
December 9, 2021: Updated the entire article.
Added/updated 20 reviews on 2021/12/7.
Added/updated 4 reviews on 2019/2/19.
Published the article on 2019/2/2.