[2026] Complete Guide to Summer Festivals in Koshinetsu and Hokuriku

Named after the phrase “Kaga Hyakumangoku,” Million Rock lives up to its name as the largest rock festival in the Hokuriku region. With a solid, festival-worthy lineup, it brings excitement every year. Its major appeal is the large roster of stellar artists.

Speaking of Fuji Rock, it’s one of Japan’s three major music festivals. It’s a large outdoor rock festival that draws over 100,000 attendees across three days every year. The venue is Naeba Ski Resort in Niigata Prefecture. You can enjoy a wide range of musical genres across stages of various sizes, and at night there are all-night DJ events—truly a festival where you can immerse yourself in music. Plus, just being at a festival set in the great outdoors is enough to get your heart racing. If you’re a music fan, it’s a festival you should attend at least once.

SWEET LOVE SHOWER is an outdoor festival organized by SPACE SHOWER TV. These days it’s held at Lake Yamanaka at the foot of Mount Fuji. With its location offering views of Mount Fuji and a lineup packed with popular artists, it’s an extremely popular event.