[2026] Complete Guide to Summer Festivals in Koshinetsu and Hokuriku
This summer, numerous music festivals will take place across the Koshinetsu and Hokuriku regions, known for their beautiful scenery in every season.
Against the backdrop of majestic mountains, music performed by acclaimed artists from Japan and abroad will resound far and wide.
A summer festival experienced amid the fresh, clear air and a sense of freedom you can’t find in the city is sure to become a special memory.
Why not spend unforgettable moments on a moving stage where great nature and music intertwine?
June
Hyakumangoku Music Festival ~Million Rock Festival~Sat 6/6 – Sun 6/7, Ishikawa Prefecture
https://www.instagram.com/p/DDYckhctbFHNamed after the phrase “Kaga Hyakumangoku,” Million Rock lives up to its name as the largest rock festival in the Hokuriku region. With a solid, festival-worthy lineup, it brings excitement every year. Its major appeal is the large roster of stellar artists.
| Schedule | Sat, Jun 6–Sun, Jun 7, 2026 |
| place | Ishikawa Prefecture, Kanazawa City, Industrial Exhibition Hall |
| Website | http://www.millionrock.com |
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July
FUJI ROCK FESTIVALNiigata Prefecture, Fri 7/24–Sun 7/26
https://www.instagram.com/p/DLq4W20BLrESpeaking of Fuji Rock, it’s one of Japan’s three major music festivals. It’s a large outdoor rock festival that draws over 100,000 attendees across three days every year. The venue is Naeba Ski Resort in Niigata Prefecture. You can enjoy a wide range of musical genres across stages of various sizes, and at night there are all-night DJ events—truly a festival where you can immerse yourself in music. Plus, just being at a festival set in the great outdoors is enough to get your heart racing. If you’re a music fan, it’s a festival you should attend at least once.
| Schedule | Fri, Jul 24–Sun, Jul 26, 2026 |
| place | Naeba Ski Resort, Yuzawa Town, Minamiuonuma District, Niigata Prefecture |
| Website | http://www.fujirockfestival.com |
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August
SWEET LOVE SHOWERFri 8/28–Sun 8/30, Yamanashi Prefecture
https://www.instagram.com/p/DTRijUSDQOHSWEET LOVE SHOWER is an outdoor festival organized by SPACE SHOWER TV. These days it’s held at Lake Yamanaka at the foot of Mount Fuji. With its location offering views of Mount Fuji and a lineup packed with popular artists, it’s an extremely popular event.
| Schedule | Fri, Aug 28–Sun, Aug 30, 2026 |
| place | Yamanashi Prefecture, Minamitsuru District, Yamanakako Communication Plaza Kirara |
| Website | http://www.sweetloveshower.com |
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