A commercial featuring Ami Toma. Introducing this buzzworthy ad.

Asahi Soft Drinks Calpis Water “A Place I Can Return to”Ami Toma

“Calpis Water” commercial, “I Can Return to Myself” version, 15 seconds, Ami Toma

In this commercial, Ami Toma receives messages of encouragement from friends who live far away.

The way she can’t help but smile at the question “How have you been?” conveys a deep sense of friendship.

The ad portrays the friends’ messages—and the taste of Calpis Water—as cues that help her reconnect with her true self.

The heartwarming CM features “Lucky Color,” a track from Aimyon’s album “Neko ni Jealousy,” released in September 2024, as its background music.

Many listeners will likely relate to the lyrics, which describe the feelings of a woman in a long-shot romance.

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Hane Keisuke

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Bourbon Rich Chocolate Brownie: ‘A Cheer for You’ EditionFumiya Takahashi, Ami Toma

Fumiya Takahashi and Ami Toma star in Bourbon's 'Rich Chocolate Brownie' new commercial: 'A Cheer for You'

The commercial starts with Fumiya Takahashi asking, “What’s wrong?” to Ami Toma, who looks a bit down.

When Toma confides, “I can’t express my feelings…,” Takahashi encourages her with, “They’ll reach them for sure!” while offering her a rich chocolate brownie.

After eating the rich chocolate brownie, Toma makes up her mind and says, “Um!” as she tries to convey her feelings to Takahashi.

The CM, overflowing with youthful emotion and sure to make your heart race just by watching, features Sabasister’s ‘Hitoribocchi to Rōka no Mado’ as its background music.

The lyrics, which depict the inner struggle of wanting to tell someone important how you feel, will give you the courage to take a step forward when you read them.

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Hane Keisuke

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Myojo Foods: Myojo ‘Ramen Called Youth’ — “Youth, please” VersionAmi Toma

MYOJO Meisei 'Ramen Called Youth' Commercial, 'Please Give Me Youth' Version, 15-Second Script

This commercial, featuring a striking close-up of Ami Toma’s face, is for Myojo’s cup noodles: a ramen called “Youth.” In the first half, Toma stands against a city bathed in the setting sun and simply declares, “Youth, please,” in a minimalist setup.

In the second half, a voice-over briefly highlights the product’s appeal—delicious and ready to eat in one minute.

The result is a commercial that combines a memorable impact after a single viewing with a clear presentation of the product’s strengths.

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Hane Keisuke

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JR East TAKANAWA GATEWAY CITY Mysterious Gateway “DNA” EditionShinichi Tsutsumi, Ami Toma

“The Mysterious Gateway: DNA Edition” 30 seconds [TAKANAWA GATEWAY CITY]

The place where Takanawa Gateway City is being built is introduced as the site where, over 150 years ago, Japan’s first railway ran over the sea, and later it was used as a rail yard.

This intriguing history is presented by Shinichi Tsutsumi, with Ami Touma serving as the interviewer.

After explaining the history, Tsutsumi adds a humorous line: “As I was letting my thoughts wander through this history, before I knew it, I’d turned into a train.” Hearing this, Touma also “turns into a train,” saying “choo-choo,” resulting in a commercial with a laid-back, humorous vibe.

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Hane Keisuke

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Asahi Soft Drinks CALPIS Water “After Club Activities” VersionAmi Toma

Asahi Calpis Water CM 'After Club Activities' Version 15 Seconds ST

This Calpis Water commercial shows Ami Toma after her club activities, cheering on a boy from the soccer team who’s still practicing with a “Do your best!” It’s only a 15-second spot, but it’s packed with that sweet-and-sour feeling of youth.

The background music is THE BOOM’s signature song, ‘Kaze ni Naretai’ (I Want to Be the Wind).

Instead of the original, the CM uses a choral version, which probably brought back memories of school days for many viewers.

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Hane Keisuke

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Advanced Media AmiVoice “Fun Future” VersionAmi Toma

Advanced Media TV commercial “Fun Future” 30-second version — Ami Toma

Here’s a commercial depicting the future that AmiVoice, an AI speech recognition system, is aiming for.

One day, when Ami Toma sleeps in a bit and starts to panic, a robot comes over and reassures her, “You’ve still got time.” When she says, “What’s my schedule for today…,” it tells her the day’s school agenda.

The ad highlights how using AmiVoice enables natural conversations to access various AI functions.

It’s a spot that makes you excited about how much further speech recognition and AI technologies will develop in the future.

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Hane Keisuke

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Bourbon Rich Chocolate Brownie ‘May Your Dreams Come True’ EditionFumiya Takahashi, Ami Toma

Fumiya Takahashi & Ami Touma deliver a passionate, sweet and intense youth scene, locking eyes! Bourbon Rich Chocolate Brownie new TV commercial: “May Your Dreams Come True” edition

This is a commercial for Rich Chocolate Brownies featuring Ami Toma and Fumiya Takahashi playing senior and junior roles.

Takahashi is preparing for entrance exams, and Toma wholeheartedly supports him, wishing, “I hope senpai passes.” Then Takahashi appears, and the ad concludes with the two of them eating the rich chocolate brownies together.

Toma’s feelings for Takahashi come through clearly, and I think many viewers felt their hearts flutter while watching.

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Hane Keisuke

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